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  • 1. Research & Development Elise Daniels
  • 2. Genre Of The Movie Trailer -The genre of my movie trailer will be horror/thriller. I have chosen a horror and thriller theme as this is the type of films I am most interested in and other people around the same age as myself. My questionnaire also gave me feedback which indicted this. I have watched a range of movies and trailers to be certain that I will be able to create a trailer of this genre.
  • 3. Similar Products -During the research and development stage I have researched a variety of trailerssimilar to the type of trailer I want to create and also to find what aspects of thetrailer are used to show the film is that of a horror/thriller genre. By viewing a rangeof trailers it has allowed me to decide what I will include when creating my trailer.E.g. For example low lighting, shadowed figures, wide range of scenery leading toproblems, mystery characters, weapons, injuries etc. All these things are typicallyincluded in trailers of a horror genre. Including all these things into the trailer adds agreater sense of mystery to the audience, making them want to learn more aboutthe story line.Some of the film trailers I have chosen which would be similar to my trailer include•The Descent•388 Arletta Avenue•Silent House•Chernobyl DiariesAll these trailer include similar storylines or techniques I wish to use which aretypical of horror or thriller films. The next slides explains the conventions within thetrailers and why I chose these trailers.
  • 4. The Descent -http://www.imdb.com/title/tt0435625/I chose this trailer as it shows a good representation of convention of horrortrailer. For example low light is included through out the majority of the trailer.This makes the movie seem instantly scary as the audience are unaware ofwhat lurks within the darkness. The trailer is also set in the middle of no wherewith large scenery. This is something I want to include within my trailer toshow endless possibilities that anything can happen and anyone can belurking.The trailer shows that something that was supposed to be fun, turned wrong. This is the same theme I want to include within my trailer also, as most horrorand thriller films include a storyline where something unexpectedly goeswrong leading to something bad happening. The characters are also unawareof what’s about to happen putting them at a disadvantage within thesituation.
  • 5. 388 Arletta Avenuehttp://www.imdb.com/title/tt1767272/388 Arletta Avenue is a trailer based on a stalker. The camera shots are filmedfrom his perspective adding horror to the audience and showing someone isalways watching. This is a technique I want to use during the filming of my trailer.The stalker within my trailer will film to show people and surrounding sceneriesfrom different perspectives. During the 388 Arletta Avenue trailer its obvious thatthe stalker is filming from a video camera. This technique is popular in films. Forexample films such as the Blair witch project, paranormal activity, REC etc.388 Arletta Avenue leaves the audience viewers on edge as its a prime exampleof a thriller leaving people guessing what happens next and becoming intriguedwithin the trailer. This is something I also want to achieve within my film, to makepeople want to watch the film.A technique that is used towards the end of the trailer is the use of sounds. Adeep fast breathing rate is heard and replicated over. As my trailer is set in aforest, this technique could be used to show someone who is hiding, or runningaway or that a person they are unaware of is present. Overall this technique can
  • 6. Silent Househttp://www.imdb.com/title/tt1767382/The trailer of silent house includes a range of techniques that I want to include within my trailer. Firstly when I watched the trailer the technique I first found successful was the voice over at the beginning giving brief information based on the trailer making it seem more genuine. For example, “One of the most shocking and twisted incident recorded”. Giving a brief description adds more of a story to my trailer, adding more horror.Another technique used within the trailer is within the house where there is low light. The house is dark therefore torches and lanterns are used. The things that produces light illuminate the emotion within the characters faces. This technique I want to use within my trailer to show the terror.Sound effects are also used through out the trailer, e.g. Music and ticking sound effects. The ticking speeded up sound symbolises time running out and the music represents the build up of anticipation within the movie.The final technique I wish to replicate within my own trailer is the use of including dark shadowed figures within the background. This is a common feature used within trailers to show something out of the usual and the sense of someone watching.
  • 7. Chernobyl Diarieshttp://www.imdb.com/title/tt1991245/Chernobyl diaries is another horror film based on a group of friends aroundthe age of 20-30, exploring an area where there was a nuclear explosion.Based on watching the trailer, several conventions have been used to makeIt successful. These conventions Id also consider editing and using withinmy trailer to adapt to my storyline.Conventions that have been used include one of the characters taking apicture at the site of the nuclear explosion, and then when she re looks atthe picture on the camera a dark figure appears in the window. This is atechnique I think would be good to use during my trailer, to add moresuspense to the audience. When I was viewing the trailer the questions Iasked were who is this mystery person and why are they there when thesite is supposed to be abandoned? If I include a similar convention, morehorror and thriller will be added to my film trailer.
  • 8. Target Audience – Gender and AgeBased on my trailer being that of a horror/thriller genre, the age of my film would be a 15+.  As the trailer is a horror, during the two to three-minute clip it may contain scenes which are scary therefore my trailer would have to be broadcasted on TV on certain channels and after a certain time period. Although 15 years of age is the minimum age for someone to view my film, there will also be a upper age limit of roughly 40years old. As my film is a horror/thriller, stereotypes show that the elderly are less likely to watch film like the one which will be represented in my trailer. This does not mean that if you are above 40 you can not watch the film, it just means typically between the ages of 15-40 this age group will draw in more people from a wide audience to watch the trailer/film.During the trailer I will specifically be using younger characters around the ages of 15-18 who are students and one older character around the age of 30-40. who will be the mysterious stalker. If younger characters are included within my trailer, this makes it more likely for people around the same ages to be more inclined to watch the trailer and then go on to watch the film. Recently horror films have included young children, e.g. Paranormal Activity.
  • 9. Including younger children allows the film to add more shock, mystery and overall adding a more creepy effect. People around the ages of 15-18 are also more interested in watching horrors or thrillers to gain a thrill and see how scary they perceive the film to be. People want to see how scary the film is thats’ why they want to watch horrors. This therefore means I must distinctively show that my film is a horror/thriller, to draw in the correct audience.The gender of the film would also be both male and female, as it is intended to be viewed by anyone based on the content of the trailer. Both male and female characters would be included within my trailer therefore it would be viewable for any gender. For example if I were to create a romantic film, the focus would be more so for females to watch the film, based on the themes of love. Contrasting from this horrors include any genders and ages, meaning anyone can watch them. Therefore there will be a 50:50 ratio of men to women who will watch my trailer.The trailer I am going to create will be a on a large independent scale, with British characters. My trailer will be created to become a independent film as anyone, anywhere will be able to watch it. My aim is to successfully create a trailer which can be broadcasted world wide.
  • 10. FeedbackI have created a series of questionnaires which I will use to gain feedback from a wide audience. This will allow me to find out peoples preference to genre, what they found interesting about the film and why they chose to watch the film and their ages. Based on this feedback I will then gain a greater insight into different perceptions of films and trailers. This feedback I can then enrol into my own creation of my trailer and instead of basing my trailer strictly upon my opinion I will have gained greater insight.
  • 11. This is an example of the questionnaire I will be using to gainfeedback on the genre of trailers, ages and advertising.
  • 12. FeedbackOnce I collected the questionnaires in from the students within my school, thefeedback that I gained showed that between the ages of 15-20 most peoplewere interested in watching either horror films. Another popular choice wasthrillers, action and science fiction films. Based on this feedback and mytarget audience being around the ages of 15-30 I decided to stick to a horrorand thriller genre. This is based on the audience being most interested in thisgenre, meaning I would gain a greater audience as it’s a genre that they findmost interesting.Feedback from other questions showed that the most popular form ofadvertising was trailers. The answers I received stated that they found trailersa good advertising form due to trailers always being broadcasted on TV andthe internet. Their age group spend a lot of time watching TV and Internettherefore they continuously see film trailers. Participants also stated that filmtrailers give you a greater insight of the storyline and characters. Withoutthese two key things, the audience will be less inclined to watch the filmwithout the brief knowledge of what the film is based on.
  • 13. Feedback on why the participants liked horror, thriller genre’s was based onthe fright they gain from watching the films and the popularity. Answersstated that if their friends or social networking sites state the film is “scary”or “leaves you on the edge of your seat”, they become more inclined towatch the trailer or then proceed and watch the film. Horror films thatincluded zombies, children, mysterious people/creatures, being filmed froma characters perspective e.g. A camcorder and exorcism’s and were popularchoices based on why people liked horror or thriller movies. Answers statedthat including these things was important within a horror or thriller movie toshow the genre clearly to the audience.