Innovent presents 'Transmedia Activist' @ Producers Guide to the Galaxy | hosted by PGA & Transmedia SF

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Innovent's Presentation at The Transmedia Producers Guide to the Galaxy Hosted by Transmedia SF & PGA in San Francisco. Presentation by Elise Baugh with Special Thanks to Maya Zuckerman and Jeff Gomez

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Innovent presents 'Transmedia Activist' @ Producers Guide to the Galaxy | hosted by PGA & Transmedia SF

  1. 1. @elisevbaugh transmedia producers guide to the galaxy: transmedia activism a special thanks to Jeff Gomez, for his guidance in this presentation. @elisevbaugh #transmediactivism www.innovent.tvMonday, December 31, 2012
  2. 2. “good transmedia production contributes to the long-term health of the intellectual property.” -Jeff Gomez good transmedia production is an investment in time, passion & energy, how can we ensure sustainability as producers? @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  3. 3. good transmedia production is an investment in time, passion & energy, how can we ensure sustainability as producers? developing production success metrics and analyzing your ROI throughout the production @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  4. 4. 1 risk reward velocity : methodologies in quantifying success and assessing project potential @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  5. 5. case study: risk reward velocity quantifying a projects’ potential for success ignite internal team passion 1 financial stability strategy for success production team experience social impact team assessment: experience, reputation & @elisevbaugh www.innovent.tv expansion:Monday, December 31, 2012
  6. 6. 2 think big when conceptualizing remove all boundaries. what would you do if time, $ were no option? push the boundaries create new methodologies in storytelling think of new ways to activate @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  7. 7. then think real focus on depth rather than breadth what are creative ways to work with constraints? 3 what can we not only do, but do well? @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  8. 8. case study: nprʼs storycorp @ POV think big, then think real 2 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  9. 9. case study: nprʼs storycorp @ POV think big, then think real 3 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  10. 10. 4 ‘Good stories garner a following, When audiences are captivated by a story they take action.’ - Antonio Kaplan realize your potential | transmedia embraces the relationship with the audience .... audience + relationship = value Recognize todays shift away from broadcast only practices ( value = reach + demographic ) @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  11. 11. @elisevbaugh case study: realize your potential monetisation strategies for the film when I walk, AXSmap & AXSlab 4 • corporate • crowd sourced • Bayvc sponsorship content driving • nathan cummings • crowd sourced additional corporate • google maps funding funding • flash mob events • philanthropic funding @elisevbaugh transmedia producers guide to the galaxy:Monday, December 31, 2012
  12. 12. 5 create procedures for decision making in transmedia we do not always have control over every element of the productions life. understand this and plan for it & schedule meetings at regular intervals during the life of the project @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  13. 13. 6 validate your audiences: celebrate audience participation, recognize and reward audience members that contribute. "Ive talked to nearly 30,000 people on this show, and all 30,000 had one thing in common: They all wanted validation. ~ Oprah @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  14. 14. 7 case study: IPLSF collaborative poetry @ SFIPF validate your audiences: @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  15. 15. 8 create a guide to your universe... the creation of a a living document that grows, evolves and changes direction and as the project takes form. when the project takes on a life of its own , its a good thing. @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  16. 16. 9 Immerse yourself in the storyworld @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  17. 17. case study: magnetic poets Immerse yourself in the storyworld 9 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  18. 18. 10 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  19. 19. with special thanks to... Maya Zuckerman Jeff Gomez Antonio Kaplan @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012

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