Innovent presents 'Transmedia Activist' @ Producers Guide to the Galaxy | hosted by PGA & Transmedia SF

  • 4,402 views
Uploaded on

Innovent's Presentation at The Transmedia Producers Guide to the Galaxy Hosted by Transmedia SF & PGA in San Francisco. Presentation by Elise Baugh with Special Thanks to Maya Zuckerman and Jeff Gomez

Innovent's Presentation at The Transmedia Producers Guide to the Galaxy Hosted by Transmedia SF & PGA in San Francisco. Presentation by Elise Baugh with Special Thanks to Maya Zuckerman and Jeff Gomez

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
4,402
On Slideshare
0
From Embeds
0
Number of Embeds
12

Actions

Shares
Downloads
0
Comments
1
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. @elisevbaugh transmedia producers guide to the galaxy: transmedia activism a special thanks to Jeff Gomez, for his guidance in this presentation. @elisevbaugh #transmediactivism www.innovent.tvMonday, December 31, 2012
  • 2. “good transmedia production contributes to the long-term health of the intellectual property.” -Jeff Gomez good transmedia production is an investment in time, passion & energy, how can we ensure sustainability as producers? @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 3. good transmedia production is an investment in time, passion & energy, how can we ensure sustainability as producers? developing production success metrics and analyzing your ROI throughout the production @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 4. 1 risk reward velocity : methodologies in quantifying success and assessing project potential @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 5. case study: risk reward velocity quantifying a projects’ potential for success ignite internal team passion 1 financial stability strategy for success production team experience social impact team assessment: experience, reputation & @elisevbaugh www.innovent.tv expansion:Monday, December 31, 2012
  • 6. 2 think big when conceptualizing remove all boundaries. what would you do if time, $ were no option? push the boundaries create new methodologies in storytelling think of new ways to activate @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 7. then think real focus on depth rather than breadth what are creative ways to work with constraints? 3 what can we not only do, but do well? @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 8. case study: nprʼs storycorp @ POV think big, then think real 2 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 9. case study: nprʼs storycorp @ POV think big, then think real 3 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 10. 4 ‘Good stories garner a following, When audiences are captivated by a story they take action.’ - Antonio Kaplan realize your potential | transmedia embraces the relationship with the audience .... audience + relationship = value Recognize todays shift away from broadcast only practices ( value = reach + demographic ) @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 11. @elisevbaugh case study: realize your potential monetisation strategies for the film when I walk, AXSmap & AXSlab 4 • corporate • crowd sourced • Bayvc sponsorship content driving • nathan cummings • crowd sourced additional corporate • google maps funding funding • flash mob events • philanthropic funding @elisevbaugh transmedia producers guide to the galaxy:Monday, December 31, 2012
  • 12. 5 create procedures for decision making in transmedia we do not always have control over every element of the productions life. understand this and plan for it & schedule meetings at regular intervals during the life of the project @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 13. 6 validate your audiences: celebrate audience participation, recognize and reward audience members that contribute. "Ive talked to nearly 30,000 people on this show, and all 30,000 had one thing in common: They all wanted validation. ~ Oprah @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 14. 7 case study: IPLSF collaborative poetry @ SFIPF validate your audiences: @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 15. 8 create a guide to your universe... the creation of a a living document that grows, evolves and changes direction and as the project takes form. when the project takes on a life of its own , its a good thing. @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 16. 9 Immerse yourself in the storyworld @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 17. case study: magnetic poets Immerse yourself in the storyworld 9 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 18. 10 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012
  • 19. with special thanks to... Maya Zuckerman Jeff Gomez Antonio Kaplan @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tvMonday, December 31, 2012