0
1 § Giorgio De Michelis, March 2008




            ITSME
the alliance between research and design
      for a radical inn...
2 § Giorgio De Michelis, March 2008




                                       Fatti non foste a viver come bruti,
       ...
3 § Giorgio De Michelis, March 2008




          Foreword
4 § Giorgio De Michelis, March 2008




Out of the mainstream

While everyone is looking at the Web and
at the electronic ...
5 § Giorgio De Michelis, March 2008




Re-launching innovation in ICT

Are we wrong? No!
We are just anticipating what ev...
6 § Giorgio De Michelis, March 2008




Is the market ready
for what we propose?

People are not expecting what we propose...
7 § Giorgio De Michelis, March 2008




A new development
and marketing strategy

Breaking the boundaries between develope...
8 § Giorgio De Michelis, March 2008




Our promise

Our initiative has a high risk profile.
We do not promise capital gai...
9 § Giorgio De Michelis, March 2008




Leveraging on design

Innovative and user friendly technology, computing
and emoti...
10 § Giorgio De Michelis, March 2008




           The concept
11 § Giorgio De Michelis, March 2008




ICT is starving for Innovation

No real innovation in the last twenty years in op...
12 § Giorgio De Michelis, March 2008




The limits of the desktop metaphor

Desktop metaphor has been able to order works...
13 § Giorgio De Michelis, March 2008




Workstations today

Workstations have not changed for over 20 years, except for
i...
14 § Giorgio De Michelis, March 2008




Beyond the desktop metaphor

The desktop metaphor is over thirty years old.
And i...
15 § Giorgio De Michelis, March 2008




A new metaphor: stories and venues

Our life interweaves a large number of differ...
16 § Giorgio De Michelis, March 2008




ITSME /
a workstation based on the venue metaphor

At any moment, ITSME presents ...
17 § Giorgio De Michelis, March 2008




ITSME in synthesis

ITSME helps its users to manage the complexity
of their socia...
18 § Giorgio De Michelis, March 2008




The target users of ITSME

High value users, i.e. all those who live a great numb...
19 § Giorgio De Michelis, March 2008




The tip of an iceberg

ITSME is the first of a new generation of ICT systems
Star...
20 § Giorgio De Michelis, March 2008




Development milestones

A three year process
Two years for the development of the...
21 § Giorgio De Michelis, March 2008




The market conditions

Three active communities, supporting ITSME from the very b...
22 § Giorgio De Michelis, March 2008




Selling an innovation

Proving ITSME’s added value with respect to competitors.
P...
23 § Giorgio De Michelis, March 2008




          The product
24 § Giorgio De Michelis, March 2008




ITSME components

An open-source operating system embodying the venue
metaphor in...
25 § Giorgio De Michelis, March 2008




ITSME / the operating system

A radically new front-end to Linux, based on two si...
26 § Giorgio De Michelis, March 2008




ITSME / the operating system

Venues may be further organized (sub-venues, folder...
27 § Giorgio De Michelis, March 2008




ITSME / the operating system

Applications are executed in Linux
The front-end is...
28 § Giorgio De Michelis, March 2008




The migration service

Associating applications running in Vista and/or Macintosh...
29 § Giorgio De Michelis, March 2008




ITSME / further improvements

A new Linux file system, where files can be tagged,...
30 § Giorgio De Michelis, March 2008




            The company
31 § Giorgio De Michelis, March 2008




The partners of ITSME

Giorgio De Michelis, who will be its CEO
A group (≥20) of ...
32 § Giorgio De Michelis, March 2008




The ITSME Association

A nonprofit association will be created to better access p...
33 § Giorgio De Michelis, March 2008




            Thank you for your attention!




                                   ...
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ITSME

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Transcript of "ITSME"

  1. 1. 1 § Giorgio De Michelis, March 2008 ITSME the alliance between research and design for a radical innovation in the workstation domain § Giorgio De Michelis, March 2008
  2. 2. 2 § Giorgio De Michelis, March 2008 Fatti non foste a viver come bruti, ma per seguir virtute e conoscenza. Ye were not made to live like unto brutes, But for pursuit of virtue and of knowledge. Dante Alighieri , La Divina Commedia, Inferno, Canto XXVI, 119-120, Transl. by A. Mandelbaum
  3. 3. 3 § Giorgio De Michelis, March 2008 Foreword
  4. 4. 4 § Giorgio De Michelis, March 2008 Out of the mainstream While everyone is looking at the Web and at the electronic gadgets of Ambient Intelligence, we are looking in a different direction: at workstations at operating systems at email at productivity tools and other applications
  5. 5. 5 § Giorgio De Michelis, March 2008 Re-launching innovation in ICT Are we wrong? No! We are just anticipating what everyone will do in the future! With current operating systems, we can not develop innovative applications. Recent developments on workstations have increased the number of functions and features but not improved them. The web is not the right environment for developing Technologies for the Knowledge SocietyInnovation has been starving for many years.
  6. 6. 6 § Giorgio De Michelis, March 2008 Is the market ready for what we propose? People are not expecting what we propose, but The venerable ‘desktop metaphor’ looks more and more inadequate in supporting the most demanding users of workstations We have innovative ideas for changing the fundamental services ICT can offer users. We believe that if we present them effectively, people will react positively, discovering that they need what we are offering.
  7. 7. 7 § Giorgio De Michelis, March 2008 A new development and marketing strategy Breaking the boundaries between developers and users Open source software A community of people involved in the initiative at different levels Opening a wide discussion on the perspectives of the information society Bringing research again into the main game Bringing design into the high-tech industry
  8. 8. 8 § Giorgio De Michelis, March 2008 Our promise Our initiative has a high risk profile. We do not promise capital gains or market shares. Our initiative has been seriously developed within one year of initial discussion with eminent people from research, industry and finance. We believe we can realize a new workstation which users will appreciate for its innovative services.
  9. 9. 9 § Giorgio De Michelis, March 2008 Leveraging on design Innovative and user friendly technology, computing and emotions! Our initiative emerges at the crossroad between software development and user experience, high-tech engineering and interaction design, ICT and Made in Italy, product design and stake-holders’ participation.
  10. 10. 10 § Giorgio De Michelis, March 2008 The concept
  11. 11. 11 § Giorgio De Michelis, March 2008 ICT is starving for Innovation No real innovation in the last twenty years in operating systems, workstations and productivity tools. The killing applications of these past years are not innovative (Web 2.0). No investments in improving productivity tools, email systems & other applications and operating systems. In conclusion, a slight but constant drift towards the ‘webization’ of ICT applications.
  12. 12. 12 § Giorgio De Michelis, March 2008 The limits of the desktop metaphor Desktop metaphor has been able to order workstation contents in a simple and intuitive way. But it has not solved any of the problems people encounter while managing their actions and interactions. Where is the message John sent me about that issue? Where did Rick tell me that important thing? Which is the relevant part of this huge document?
  13. 13. 13 § Giorgio De Michelis, March 2008 Workstations today Workstations have not changed for over 20 years, except for increasing their features and consequently their complexity. Workstations are still easy to use but they are unable to accomodate the complexity of human actions and interactions. Workstations risk becoming browsing machines.
  14. 14. 14 § Giorgio De Michelis, March 2008 Beyond the desktop metaphor The desktop metaphor is over thirty years old. And it shows! The displays of today’s workstations are either populated with a huge number of icons or require functional commands to find an object. In both cases, users frequently do not find what they are looking for, or find the wrong thing.
  15. 15. 15 § Giorgio De Michelis, March 2008 A new metaphor: stories and venues Our life interweaves a large number of different stories Each story has its participants and objects Each story has its venue, where you can access its participants and objects Each person lives in several diverse interweaving venues The new metaphor is characterized by its being plural and its reflecting situatedness of human experience
  16. 16. 16 § Giorgio De Michelis, March 2008 ITSME / a workstation based on the venue metaphor At any moment, ITSME presents the venue of the story to its owner in which he or she is acting ITSME owners do not need to search for things: they have them ready at hand ITSME creates, maintains and updates the venues of its owner ITSME venues can be easily corrected, modified and/or organized by its owner ITSME is not intrusive: its behavior is purely reactive
  17. 17. 17 § Giorgio De Michelis, March 2008 ITSME in synthesis ITSME helps its users to manage the complexity of their social environment ITSME is not intelligent, increases the intelligence of its users ITSME embodies several groupware and knowledge management services ITSME opens new possibilities to the design of social computing systems ITSME represents a turning point in the personal computing concept
  18. 18. 18 § Giorgio De Michelis, March 2008 The target users of ITSME High value users, i.e. all those who live a great number of stories at the same time, who have a great number of interactions with other people, manage loads of information, but do not have adequate support to manage the complexity of their life. Professionals Managers Intellectuals Knowledge workers
  19. 19. 19 § Giorgio De Michelis, March 2008 The tip of an iceberg ITSME is the first of a new generation of ICT systems Starving fields like operating systems, email systems, productivity tools, groupware, knowledge management, will be encouraged to innovate through ITSME ITSME is an opportunity for a radical improvement of the services offered by ICT
  20. 20. 20 § Giorgio De Michelis, March 2008 Development milestones A three year process Two years for the development of the front-end (spring 2008 - spring 2010) One year and a half for the development of a hardware prototype (spring 2009 - autumn 2010) Two years for the development of the migration support system (autumn 2008 - autumn 2010)
  21. 21. 21 § Giorgio De Michelis, March 2008 The market conditions Three active communities, supporting ITSME from the very beginning Research (CSCW, KM; Interaction Design) Open source software (Linux community) High-Tech industry (in particular in Europe) Good coverage of ITSME milestones by media and research community world-wide. Support from public institutions in Italy and Europe
  22. 22. 22 § Giorgio De Michelis, March 2008 Selling an innovation Proving ITSME’s added value with respect to competitors. Proving system and after market assistance reliability of the ITSME initiative. Guaranteeing small migration costs (moving from Vista or Macintosh to ITSME is not more costly than moving from one version to another of those systems).
  23. 23. 23 § Giorgio De Michelis, March 2008 The product
  24. 24. 24 § Giorgio De Michelis, March 2008 ITSME components An open-source operating system embodying the venue metaphor in its front-end. A service supporting the migration of users from Apple and Microsoft workstations to ITSME. A consistent and reliable plan for further improvements of the system. A new workstation, with a radically new design.
  25. 25. 25 § Giorgio De Michelis, March 2008 ITSME / the operating system A radically new front-end to Linux, based on two simple rules: objects created in a venue remain there objects arriving with the reply to a message coming from a venue go in that venue In the venue where a story is performed, users can access on the one hand their partners in that story, on the other hand, the objects, email messages and web bookmarks created, exchanged and shared in it. Objects of a venue are organized by default on a time basis.
  26. 26. 26 § Giorgio De Michelis, March 2008 ITSME / the operating system Venues may be further organized (sub-venues, folders) by users One-click mechanisms for correcting, modifying and organizing venues A transit zone is always accessible in the screen to move and/or copy objects A search engine for searching in other venues
  27. 27. 27 § Giorgio De Michelis, March 2008 ITSME / the operating system Applications are executed in Linux The front-end is perfectly coupled with the underlying Linux operating system, so that the system performs effectively The front end is based on a newly conceived interface design allowing users to understand effortlessy what is going on, even when changes are not generated by the user
  28. 28. 28 § Giorgio De Michelis, March 2008 The migration service Associating applications running in Vista and/or Macintosh to the applications running in Linux, allowing users to continue working on their files Selecting a Vista (Macintosh) emulator to run applications not supported in Linux Creating by default an ‘Old’ venue where the contents of the previous machine is stored and presented Defining the interaction protocol for creating new venues and placing objects
  29. 29. 29 § Giorgio De Michelis, March 2008 ITSME / further improvements A new Linux file system, where files can be tagged, linked and have an XML structure An email system supporting conversations, with bi-directional links between messages and attachments A browser locating its bookmarks in the file system Navigation systems within venues Multiple views of venues
  30. 30. 30 § Giorgio De Michelis, March 2008 The company
  31. 31. 31 § Giorgio De Michelis, March 2008 The partners of ITSME Giorgio De Michelis, who will be its CEO A group (≥20) of founding partners, subscribing the majority of its capital A group of academic institutions (among which, University of Milano - Bicocca, whose it will be a spin-off) The managers of the company, who will receive warrants, allowing them to participate in value creation Venture capitalists, who will provide the financial resources needed to reach its objectives
  32. 32. 32 § Giorgio De Michelis, March 2008 The ITSME Association A nonprofit association will be created to better access public funding for open source code development GDM and ITSME will control the Association The Association will be open to research and academic institutions The Association will allow significant cost reduction, if design and development will be funded by public institutions
  33. 33. 33 § Giorgio De Michelis, March 2008 Thank you for your attention! gdemich@disco.unimib.it
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