AoW Exhibition at FAUUSP | Official Program                            Design: Rosana Vasques | Elisa Quartim             ...
Welcome! The Aalto on Waves Exhibition compiles the work and research of the participants      of Aalto on Waves, a journe...
FAU-Butantã | IEE    7/12                              Cidade Universitária             Anfiteatro de            Sala de  ...
AoW Exhibition OpeningWho? Niina Gromov (FIN) & LiisaItkonen (FIN)When? 10:00 - 10:30How? Speech (20) + Questions (10 ‘)Ab...
FAU-Butantã    8/12                          Cidade Universitária             Sala 801             Sala 805             FO...
Technology, Entertainment & Design(TEDx)Who? Antti Virolainen (FIN), JuhaniPolkko (FIN) & Tuure Parkkinen (FIN)When? 10:00...
FAU-Vila Penteado    9/12                Higienópolis             Sala dosAuditorium             Espelhos             FAU/...
Folklore in Finnish Design & HelsinkiFresh                                    Finnish Architecture                        ...
Where?IEE/USP [Instituto de Eletrotécnica e Energia - USP]Av. Prof. Luciano Gualberto, 1289 - Cidade UniversitáriaFAU-Buta...
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Programação Aalto on Waves USP


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convidamos a todos para participar do evento intitulado Aalto on Waves (AoW), promovido pela Aalto University (Finlândia) em parceria com o Programa de Pós-graduação da Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo, que ocorrerá entre os dias 7 e 9 de dezembro deste ano.

O evento, a ser realizado na USP, compila o trabalho e a pesquisa dos participantes do projeto Aalto on Waves, uma jornada que trará 110 membros da comunidade Aalto University da área de design, marketing, tecnologia, engenharia e arte. Todos virão para o Brasil de navio!

Aalto on Waves está dividido em três atividades principais:

The Gallery: local onde o trabalho dos estudantes da School of Arts and Design da Aalto University e stands do Helsinki WDC 2012 e Aalto Design Factory, além de trabalhos dos alunos da Pós-graduação da FAUUSP serão expostos e um dos principais pontos de interação entre os alunos da AoW e os da USP. Os alunos de pós-graduação da FAUUSP interessados em expor suas pesquisas ou outras obras (fotos, maquetes, produtos, gráficos) devem entrar em contato pelo e-mail:

The Auditorium: participantes do projeto AoW e convidados oferecem palestras e cursos de curta duração sobre fatos contemporâneos, pesquisas em andamento na Aalto e USP, assim como temas relacionados ao Brazil e Finlândia.

The Cinema: apresentação de animações e filmes de curta-metragem, elaborados no Media Lab da Aalto School of Arts and Design, além de filmes finlandeses, com diretores finlandeses, como Aki Kaurismäki e Kjell Westö.

Destacamos que o projeto Aalto on Waves é um evento oficial do ““Helsinki World Design Capital 2012” e tem o apoio da Aalto University, da Embaixada Finlandesa em Brasília e do Consulado Finlandês em São Paulo.


Inscrições de trabalhos para a exposição e/ou dúvidas:
Outras informações:

Data e Locais (programação completa em anexo):
Dias 7 e 8
FAU-Butantã // Exposição
Rua do Lago, 876 - Cidade Universitária

IEE - Instituto de Eletrotécnica e Energia // Cinema e Palestras
Avenida Professor Luciano Gualberto, 1289 - Cidade Universitária

Dia 9
FAU-Vila Penteado // Palestras
Rua Maranhão, 88 - Higienópolis

Divulgue e convide seus amigos para o evento também via Facebook

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Programação Aalto on Waves USP

  1. 1. AoW Exhibition at FAUUSP | Official Program Design: Rosana Vasques | Elisa Quartim Texts: Bruno Sousa
  2. 2. Welcome! The Aalto on Waves Exhibition compiles the work and research of the participants of Aalto on Waves, a journey that brings 110 members of the Aalto University community (, located in Helsinki, Finland) to Brazil by boat, ofprofessors and researchers from FAU/USP ( and of special guests. AoW brings the name of several world-wide known Finnish companies and institutions and welcomes everyone to participate in the events! The event incorporates 3 spaces: the Auditorium, the Cinema and the Gallery. The Auditorium: AoW participants and guests provide workshops and lecturesabout contemporary facts, current research being held in Aalto as well as Brazil and Finland related themes. The Cinema: short films and animations from the Elo and the Media Lab of the Aalto School of Art and Design. The Gallery: the work of students and researchers from Aalto and FAU/USP and stands are exhibited in the very point where AoW interacts with USP. Aalto on Waves is an official World Design Capital Helsinki 2012( program and is accredited and recommended in official letter issued by Aalto University, the Finnish Embassy in Brasília and the Finnish Consulate in São Paulo. Follow us: Aalto on Waves Exhibition:!/event.php?eid=198532396887628 Aalto on Waves website: Aalto on Waves twitter:!/aaltoonwaves World Design Capital Helsinki 2012: * Please, note that all events are held in English
  3. 3. FAU-Butantã | IEE 7/12 Cidade Universitária Anfiteatro de Sala de Piso do MuseuAuditorium Materiais Seminários e Corredores IEE/USP IEE/USP das Salas de Cinema Aula Gallery 10-17h 14-15:30h FAU/USP 10-17h
  4. 4. AoW Exhibition OpeningWho? Niina Gromov (FIN) & LiisaItkonen (FIN)When? 10:00 - 10:30How? Speech (20) + Questions (10 ‘)About: Event opening in which visitors,guests and curious people get to knowAalto on Waves (AoW).World Design Capital Helsinki 2012Who? Timo Salo (FIN)When? 10:30 - 11:00How? Speech (20) + Questions (10)About: WDC2012 and the reasons whyAoW is part of the event. Films and Animations from ELO Helsinki Film School and Media LabAalto Design Factory (ADF) Burden of My HeartWho? Peter Tapio (FIN) Who? Iris OlssonWhen? 11:30 - 12:00 When? 11:00 - 11:45How? Lecture (20) + Questions (10) How? Film watching (45)About: A bit of this amazing place atAalto University that provides the mostamazing environment for students andcompanies to develop new ideas.Product Development Project (PDP)Who? Timo Kauppila (FIN)When? 12:00 - 12:30How? Lecture (20‘) + Debate (10)About: About this genius course held atAalto Design Factory in which acompany sponsors a team of studentsfor a 9-month project in order toproduce a prototype.The many and the one: Heraclitus and Wärtsilä WorkshopParmenides in the need to restore the How to Pick Berries Who? Venla Pouru & Eero Järvenpää (FIN)balance between multidisciplinarity Who? Elina Talvensaari (2010) When? 13:00 - 16:00and disciplinarity in the field of When? 14:00 - 14:19 How? Workshopdesign and design education How? Film watching (19) About: Wärtsilä is currently one of theWho? Prof. Luís Cláudio Portugal (BRA) biggest companies in Finland and it wantsWhen? 14:00 - 15:00 Turning My Back to know about Brazilian markets &How? Lecture (45) + Debate (15) Who? Milla Pelkonen (2011) professionals.About: Critical analysis of current When? 14:20 - 14:37opposing views on the concept of How? Film watching (17)“multidisciplinarity” in designeducation. Mentally Fat Who? Antti Heikki Pesonen (2007)Bootstrap a Company in Brazil Today When? 15:00 - 15:15Who? Egil Fujikawa Nes (NOR) How? Film watching (15)When? 15:30 - 16:15How? Lecture (30) + Debate (15) The Last TourAbout: Covering the macro and micro Who? Wille Hyvönen (2010)economic reasons why Brazil is such a When? 15:15 - 15:31good country to bootstrap a company How? Film watching (16)in, and how the taxation system givesincentives to get the hell out of here assoon as you have proven your businessand start to make real money. Not theusual business pitch about why theBrazilian economy will grow intoparadise.
  5. 5. FAU-Butantã 8/12 Cidade Universitária Sala 801 Sala 805 FOSSOAuditorium 10-15:30h 13-17h 10-17h Cinema Gallery
  6. 6. Technology, Entertainment & Design(TEDx)Who? Antti Virolainen (FIN), JuhaniPolkko (FIN) & Tuure Parkkinen (FIN)When? 10:00 - 10:30How? Presentation (30)About: What TEDx is, main deeds andideas.IPT: connecting academia,industry… and sustainabilityWho? Eduardo Valle, IPT CorporateRelations Manager (BRA)When? 10:30 - 11:00How? Presentation (30)About: The Institute for TechnologicalResearch of the State of São Paulo (IPT)was established in 1899 and has beenplaying ever since a determinant role intechnological landmarks from the firstBrazilian skyscrapers and hydropowerplants to ethanol-powered motors. The Product Development in 3 hours (PD3)major multidisciplinary research center Who? Mikelis Studers (LAT) & teamin Latin America, IPT is committed to When? 11:00 - 15:00strengthen its role as a university- How? Workshop (3 hours)industry connector while promoting About: A great chance to put in practicesustainable technologies. your prototyping techniques, discuss with international people and create new opportunities. Open to everyone!Services for SharingWho? Rosana Vasques (BRA)When? 11:30 - 12:00How? Presentation (20) + Debate (10)About: Doctoral research (in progress)whose goal is to identify cultural Films and Animations from ELOaspects related to services for sharing. Helsinki Film School and Media Lab A Collective Painting Workshop Who? Juho Hellsten (FIN) from 13:00 to 16:30 When? 13:00 - 16:00 How? WorkshopScandinavian Cuisine Ardent Martyr About: A collective painting/mural carriedWho? Johannes Raunio (FIN) & Reina Who? Heli Ellis out by Aalto University studentsMagica (NZL) (technology, business and art studentsWhen? 14:00 - 14:30 The Forest of Babel alike) together with USP art students, withHow? Workshop (30) Who? Mike & Elina Pohjola (2010) an intention of studying and creating aAbout: A bit of the taste of this corner representation of how peoplesof the world. The Director microcultures possibly relate to ethnic and Who? Jonas Kukkonen (2010) national cultures and a presumed (west- driven) global (mono)culture. The Stray Shout particular themes and motifs for the Who? Anssi Pulkkinen (2010) collective work arise from the material created individually prior to the first Goldfish Love meeting. Who? Elin Grönblom (2011) Painting sellers Who? Juho Kuosmanen (2010)
  7. 7. FAU-Vila Penteado 9/12 Higienópolis Sala dosAuditorium Espelhos FAU/USP 10-17h
  8. 8. Folklore in Finnish Design & HelsinkiFresh Finnish Architecture Who? Tommi Miyauchi (FIN) Latex: Research in the AmazonWho? Oona Colliander (FIN) When? 12:00 - 12:30 Who? Fernanda Sarmento (BRA)When? 10:00 - 10:30 How? Presentation (20) + Debate (10) When? 15:30 - 16:00How? Presentation (20) + Debate (10) About: An overview about Finnish How?: Presentation (20) + Debate (10)About: Research on the topic. Architecture and research held in the About: The presentation shows the Department at Aalto University. idea for the Design Laboratory of the Forest, a proposal for design workshopsHelsinki Fresh in the village of “Alter do Chão” in theWho? Oona Colliander (FIN) Amazon region. Project methodologiesWhen? 10:30 - 11:00 Aalto on Waves & Aalto University Who? Lasse Korpela (FIN) & Niina are presented to support andHow? Presentation (20) + Debate (10) encourage the sustainableAbout: Research on the topic. Gromov (FIN) When? 14:00 - 14:30 development of eco-tourism and urban How? Speech (30) infrastructure of the region, particularly in the municipalities of Santarém and About: How Aalto on Waves started and Belterra. the support from Aalto University.Finnish Education Brazilian Design - Trends and Post-Graduate Studies and ResearchWho? Laura Lundell (FIN) Sustainability on Design and Architecture atWhen? 11:30 - 12:00 Who? Prof. Maria Cecília Loschiavo dos FAU/USPHow? Presentation (20) + Debate (10) Santos (BRA) Who? Prof. Priscila Lena Farias (BRA)About: An overview about the school When? 16:00 - 16:45system both in basic and higher When? 14:30 - 15:00 How? Presentation (45)education in Finland. How? Presentation (30) About: Workshop + Visit to Coopamare About: Presentation will cover its project for 15 attendees (in the history, current lines of research, morning) ongoing research projects, and prospective vision.
  9. 9. Where?IEE/USP [Instituto de Eletrotécnica e Energia - USP]Av. Prof. Luciano Gualberto, 1289 - Cidade UniversitáriaFAU-Butantã [Faculdade de Arquitetura e Urbanismo - USP]Rua do Lago, 876 - Cidade UniversitáriaFAU-Vila Penteado [Faculdade de Arquitetura e Urbanismo - USP | Pós-graduação]Rua Maranhão, 88 - Higienópolis