Your SlideShare is downloading. ×
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Radio 2.0 paris conference
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Radio 2.0 paris conference

164

Published on

Radio 2.0 Conference at Paris …

Radio 2.0 Conference at Paris
"The Change"

Published in: Design, Spiritual, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
164
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. !"#$%"&(#$)*++,-.*///$01*23*24*5!
  • 2. !6*$)-7+8$19$,6:2;12;$ %--<*==-2$39$,-.<*==-2$ >:7?2*712;$39$9?:2812;$:+-2*$ @1;1?:+$39$:2:+-;1,$ )-7+8A18*$B$C-,:+$31*A$!6*$49*7$19$?6*$7*:+$D12;$///$E-7*$?6:2$*3*75$&28$?6*$.:7D*?$<7-,*847*9$:+9-$,6:2;*///$!6*$9F9?*.9$?-$.-2*=G*$<7-H*,?9$-2$?6*$ I2?*72*?$:7*$91.<+F$81J*7*2?$?6:2$-2$ :2:+-;1,$ )*$6:3*$?6*$,6:2,*$?-$+13*$9-.*?612;$ .:;1,K$A*$:++$:7*$<:7?$-L$?619$2*A$*7:K$ ?6*7*L-7*$A*$2**8$?-$%"&(#5///!
  • 3. !M$%"&(#//$)"&!N$ O*123*2?$$ P-,49$-2$?6*$49*7$*Q<*71*2,*$ I2?*7:,?$ R-,1:+1G*$ 0*$<:7?$-L$9-.*?612;$S1;;*7$B$:T7:,=3*$$ 041+8$:2$:A*9-.*$.*81:$D1?$ R*84,*$S4?$2-?$-3*7*Q<-99*$?-$:89$0*$-S9*913*+F$+-,:+$B$)-7+8A18*$S-?6$?-;*?6*7$ #2-4;6$19$2-?$*2-4;6///$I?$96-4+8$S*$<*7L*,?5$ >:7?2*7$A1?6$?6*$S*9?$ @-2U?$?:D*$:2F?612;$L-7$;7:2?*8$ C*:72////$#3*7F$8:F5$I23*2?$F-479*+L$:28$F-47$,-.<:2F$///$#3*7F$8:F5!
  • 4. Analyzing Online Radio Monetizing ...a reality?"! #$%!&!&(!)!*+,)(!-,.&)/!"! #$&0$!)+,!($,!1+,)2/!"! 304%(,-!"! 54+-)(!"! 6)+2,(!5&*7+,!"! 38)-9:,!"! 5&;):!<,=,8&4;!
  • 5. #$%!&!&(!)!*+,)(!-,.&)/!"! <,)0$!"! <,:,>);(!);.!?)(!*+4@&;*!)7.&,;0,A!38A!BC!-&::&4;!&;!D9)&;!"! 3.70)(,.E!6&.!(4!$&*$!:,>,:!:&(,;,+!"! F;,!(4!4;,!).>,+G&;*!"! H+,)(!?4+-)(!);.!04--7;&0)G4;!4994+(7;&G,!"! 3I,0G>,!&?!@,::!.4;,!"! J+,0+&9G>,!"! K)+*,L)M:,!"! N0047;()M:,!O+,):!&-9)0(!>!,G-)G4;P!"! 6,)7+)M:,!!"! J+,-&7-!04;(,;(A!67&0!Q!K):2!D$4@!?+4-!+,:,>);(!9,+4;):&G,!"! 1,(!R-,);@$&:,S!-,.&)!T!@$&:,!@4+2&;*!4+!(7.%&;*!"! J7+,:%!,-4G4;):!
  •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`)02!4?!$4-4:4*)(,.!-,)7+,-,;(!Q!(+);9)+,;(!(,0$;4:4*&,!"! `)02!4?!2;4@:,.*,!,;47*$!)(!)*,;0&,E!9,0&)::%!4;!)7.&4!.&*&():!?4+-)(!"! a+&&!b!:,!M7.*,(!(4!R,89,+&-,;(S!"! X,@!0+,)G>&G,!(4!M,!M7&:(!?4+!4;:&;,!"! 5+,,!7;G::!;4@/!]Z!N(!:,)(!4;!M+4).0)G;*!?4+!($,!)7.&4!"! X4(!+,)::%!).)9(,.A!FXYF55!+).&4!$)>,!;4(!;,0,)+&:%!);):%[,.!($,!,c:&(,;,+!9+,?,+,;0,!
  • 7. Ecosystem"! N**+,*)G4;!"! J)+G):!"! d&+,0(!!"! 6)+2,(!
  • 8. 6)+2,(!304%(,-!T!D9)&;!38)-9:,!&481-*.-=-2$E*81:V$$ E*:947*.*2?$:28$:2:+F919&;;7*;:?*8$*?A-7D$E-8*+!&83*7=9*79 &;*2,1*9 >:7?2*79 c!!D):,!! !--+9 c!!F;,!4?!($,!e&;.!J4&G4;&;*! c!!N7.&,;0,!)**+,*)G4;! N*;4G0!()+*,g;*! c!!FMf,0G>,!K)+*,g;*! H+479! c!!K+)h0!Q!F9,+)G4;! c!!i;&j,.!+,994+G;*! c!!D9,0&):&[,.!K,)-! K,0$;4:4*%! c!!K,0$;4:4*&,!$4-4:4*)G4;! k):7,!N.,.!D,+>&0,! c!!J+40,.7+,A!R-)2&;*!&(!,)%S! X$E$YY$ J+4j:&;*!Q!04;(,;(!M),. Z[$E$+19?*212;$9*991-29$ *?A-7D []$O*:,6 l!4?!V;>,;(4+&,!)(!($,!X,(@4+2 >:7=:+$E-8*+$ O:81-$W @17*,?$E-8*+$ F($,+
  • 9. And now... let´s imagine amedia planner today !...
  • 10. TVRadioMagazinesPressOutdoor...And now also the one online...SearchDisplayVideoSocial NetworksMobile... SO... Radio Online on seem processWith literally thousands of players! How to be at the digital top of mind list?
  • 11. Let´s look on what happens with the air radio in Spain:95%of all Radio Investiments go to the 3 top National RadiosRegional & Local with tremendous audiences & influence power remain withonly the rest:5%And Digital market is much more fragmented.Plus, remember online radio competes with other kind of players.Being at the top of mind is not an easy issue,but it is possible: Audioemotion in Spain is proud to be just there
  • 12. Formats"! 67:G-,.&)!"! 54+-)(!"! D9,0&):!"! K)+*,(!H+479!
  • 13. <).&4!F;:&;,!&!-7:Gc-,.&)!"! 64(!4?!($,!:&(,;,+!)+,!XFK!#,M<).&4!:&(,;,+E!M7(!($,%!04;;,0(!($+47*$!&K7;,E!#&;)-9E! 64M&:,E!#&5&!<).&4E!&a)+<).&4]!"! K$,!4;:%!?4+-)(!@&($47(!M4)+.,+!&!N7.&4WZZZZ!1iK!&(!&!;4(!($,!4;:%!?4+-)(!?4+!04--7;&0)G;*!
  • 14. 54+-)(!54+!F;:&;,!<).&4!T!#,M!<).&4! !*,62-+-;F!>7*7-++$&481-$^$RF2,67-21G*8$0:22*7! I2$R?7*:.$&481-$^$RF2,67-21G*8$0:22*7!>7*7-++$&481-! I2$R?7*:.$&481-! 0:22*7$:28$_`8*-$:?$)*S$>:;*9!_18*-$I2$0:22*7$>7*a7-++! R.:7?$B$!:7;*T*8$&481-$>-8,:9?$>7*7-+$! >-8,:9?!
  • 15. <).&4!KkA!k&.,4!4;!F;:&;,!<).&4!k&7):!a4;(,;(! !*,62-+-;F! _`8*-$>7*aO-++$I2a0:22*7$eccQb[c!_`8*-$>7*7-++$bcd$^$S:22*7$eccQb[c$9F2,67-21G*8! E18aO-++$_`8*-$bcd$^$0:22*7$eccQb[c$9F2,67-21G*8! ^$0:22*7$9F2,67-21G*8! M3*7+:F$!
  • 16. <).&4!F;:&;,!4;!64M&:,! !*,62-+-;F!&481-$>7*7-++$f[d! &481-$I2$R?7*:.$bcd!&481-$>7*7-++! ^$0:22*7$9F2,67-21G*8! I2$R?7*:.$&481-! ^$0:22*7$9F2,67-21G*8! >7*a7-++$_18*-$ &481-$>7*7-++$f[d$^$I2?*79==:+$9F2,67-21G*8$-7$&+-2*$
  • 17. Más de 5 millones de Usuarios Únicos WebRadio Mobile & Tablet Examplesen nuestra Red, ¡3,3 millones con IP de España! iPad
  • 18. K49!1+);.&;*A!N7.&4,-4G4;!D9,0&):! !! #Q,+49131?F$-2$S+-,D9$! !! C12D12;$07:289$B$E491,$! !! %:.<:1;29$?-$O:81-9$R-,1:+$*?A-7D9! !! %-2?*2?$R<-29-712;$ !! E-S1+*$R<*,1g,$%:.<:1;29$ !! %-7<-7:?*$O:81-$ !! R.:7?$>-8,:9=2;$ M#$R!#>$&"#&@$ $%M_#OI($&CC$@I(I!&C$O&@IM$&@_#O!IR#O$##@R$ $%M_#OI($&CC$>MRRI0C#$EM#!Ih&!IM$M>>MO!YI!I#R$PMO$!"#$O&@IM$>Y0CIR"#OR$!
  • 19. D40&):!X,(@4+2!a)-9)&*;!3(+,::)!H):&0&)!V;!f7(!Bm!$47+!BnC!2!>&,@!Bno!04--,;(!p!BBq!-4+,!:&2,!
  • 20. J:)%!`&(!D94;4+&;*!a)-9)&*;!16#!C!66!$4-,!V-9+,&4;!)(!D9)&;!nrr2!>&&(!!(4!9:)%:&&(!V;!Bo!.)%W!DG::!4;:&;,!)(A!@@@Z*4,)+Z04-!
  • 21. K)+*,g;*A!N7.&4,-4G4;!K)+*,(!H+479! 0F$%-2?*2?$ ! !K):2!D$4@E!67&0!Q!J7+,!V;(,+;,(!D()G4;! ! !$ 0F$&;*9$ ! !K,,;cFX!OBs!(4!Ct!%,)+P!J:7cFX!OCt!(4!tr!%,)+P!%!D,:,0(cFX!T!no!(4!qr!%,)+! 0F$R*Q$ ! !<4,cFX!O@4-,;P!1:7,cFX!O-);P! 0F$R/#/$C*3*+$ ! !6&.ca:)E!6&.cu&*$!a:)!%!u&*$!a:)! E1,7-?:7;*i2;$! !N!9,+!04;(,;(A!D94+(E!6)*)[&;,E!67&0!1%!D(%:,E!,(0Z!! )*$9*+*,?$?6*$:<<7-<1:?*$9?:=-29$B$,6:22*+9$S:9*8$-2$?6*$-SH*,=3*$?:7;*?$-L$?6*$:83*7=9*7K$ &9$:2$128*<*28*2?$,-.<:2F$A*$:7*$:<<7*,1:?*8$:?$?6*$.:7D*?$?-$S*$:;2-9=,$
  • 22. Our Chalanges for Pure Audio Formats"! u4-4:4*)(,.!Fh0&):!6,)7+,-,;(!"! K$&+.!J)+(%!K+)02&;*!M4($!&.,!O).,+>&;*!);.!4h0&):!(+)02,+P!"! N;):%&!4;!V-9)0(!Q!3I,0G>,;,!"! 3.70)G4;!
  • 23. Market Figures & Profiles"! #$4!&!($,!,c:&(,;,+/!"! 5&*7+,E!9+,.&0G4;!"! 1+);.!($)(!$)>,!(,(,.!($,!-,.&)!
  • 24. #$4!&!($,!,c:&(,;,+/! !6*$-2+12*$7:81-$49*7$19$:2$*84,:?*8$ $ 9?48*2?K$<7-L*991-2:+$-7$*2?*7<7*2:47/$ $ Y7S:2K$.18$?-$61;6$9-,1-*,-2-.1,:+$+*3*+K$ $ :;*9$A1?612$?6*$$.:H-7$S4F12;$,:<:,1?F$B$+*3*+$jfk$?-$Zc$F*:79l$ $ %471-49K$42,-2L-7.19?K$.491,K$,4+?47:+F$813*791?F$B$?*,62-+-;F$:<:991-2:?*/ $ !6*$-2+12*$7:81-$49*7$+-3*9$?-$12?*7:,? $
  • 25. i,+!3>4:7G4;!T!6)+2,(!5&*7+,! !6*$L:9?*9?$;7-A12;$.*81:$:?$?6*$I2?*72*?$ "! 5+4-!tr!(4!Bmr!-&::&4;!7,+!&;!($,!:)(!q!%,)+! O1+&.*,!<)G;*!.)()PE!);.!nrl!&;0+,),!:)(! %,)+! !6*$@1;1?:+$&8$O*3*24*$>7-H*,=-29$ "! nEql!?+4-!($,!(4():!<).&4!V;>,(-,;(!)(!iDN!! "! XFK!)!0);&M):&[&;*!-)+2,(E!)!+).&4!4;!)&+! *+4@Z!
  • 26. Our reason to be.... Brands that already invest on Online Radio
  • 27. Some Final ReflexionsWe have big challages to improve,we must act now!The actual money invested is nothingcompared with the impact of the media,so we just have one option: growing sensibly!Remember that you need technology,top level team, true partnerships, shareknowledge, and focus on the e-listenerexperience, stablishing dialogues, avoidingacting unidirectionally.The opportunity is real and it is there...Just CHANGE and take it!
  • 28. vK$);2!%47!?4+!%47+!)L,;G4;W! u,+,!1,::4@!-%!a+,.,;G):!a4;()0(!-,!?4+!N;%($&;*!%47!#&$! AAA/:481-*.-=-2/*9! 3:&)!304M,.4! ,Z,04M,.4w)7.&4,-4G4;Z,! K,:A!pnt!qBq!xnC!qtC!

×