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Proof of measure 051110 rj

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    Proof of measure 051110 rj Proof of measure 051110 rj Presentation Transcript

    • The Importance of Measurement
      £
      Marketing
      £
      £
      Development
      %
      Robust Web Analytics
      Channel
      Performance
      Content
      Performance
      Investment
      Return
      Conversion
      Rate
      User Behaviour
      YourSite.com
      £
      Design
      £
      Inventory
    • The Importance of Measurement
      £
      Marketing
      £
      £
      Development
      Investment
      Return
      YourSite.com
      £
      Design
      £
      Inventory
    • Eye Tracking
      CRM Integration
      Online Surveys
      Telephone Tracking
      User Experience
      Browser & OS Testing
      Funnel Analysis
      Mobile Analytics
      Tool Installations
      Web Analytics
      Conversion Optimisation
      Voice of Customer
      Retargeting
      Data Collection
      Social Media Tracking
      Dashboards
      Multi-variate Testing
      Call Centre Integrations
      Cart Optimisation
      Usability analysis
      Tracking Audits
      Data Collection
      Design Best Practice
      Campaign Analysis
      Behavioural Targeting
      Efficiencies
      Segmentation
      API Integrations
      Dynamic Content
      Attention mapping
      Mobile Analytics
      Data Collection
      Split testing
      Triggered Emails
      KPI Specification
      Project Management
      Offline Tracking
      Focus Groups