Proof of measure 051110 rj

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Proof of measure 051110 rj

  1. 1. The Importance of Measurement £ £ £ £ Investment Marketing Development Design Inventory YourSite.com £ Return User BehaviourConversion Rate %Channel Performance Content Performance Robust Web Analytics
  2. 2. The Importance of Measurement £ £ £ £ Investment Marketing Development Design Inventory YourSite.com £ Return
  3. 3. Data Collection Dashboards Efficiencies KPI Specification Segmentation Data Collection Telephone Tracking Mobile Analytics Tool Installations Mobile Analytics Offline Tracking CRM Integration Call Centre Integrations Data Collection API Integrations Social Media Tracking Tracking Audits Campaign Analysis User Experience Multi-variate Testing Split testing Behavioural Targeting Focus Groups Voice of Customer Eye Tracking Retargeting Attention mapping Usability analysisDesign Best Practice Browser & OS Testing Dynamic Content Triggered Emails Project Management Online Surveys Funnel Analysis Cart OptimisationWeb Analytics Conversion Optimisation

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