Ask what data can do for you!
(not what you can do for data)
Pere Rovira	

@pere_rovira
LSE
UC	
  Berkeley
1st	
  job
3rd	
  job 2nd	
  job
Analy9cs
Digital	
  marke9ng
SEO
information
attribution
personalisation
hAp://www.theguardian.com/news/datablog/interac9ve/2012/oct/15/football-­‐performance-­‐analysis-­‐chalkboards-­‐radial-­‐...
information
attribution
personalisation
Digital attribution
Device attribution
revenue per visit:1,6€
note:the example and the data are invented;it’s just to ilustrate the concept
note:the example and the data are invented;it’s just to ilustrate the concept
revenue per visit:1,6€ revenue per user:1,8€
revenue per visit:1,6€ revenue per user:1,8€ revenue per client:2,3€
note:the example and the data are invented;it’s just ...
Off-On attribution
Vicky Brock, PWA 2011
Vicky Brock, PWA 2011
information
attribution
personalisation
Customer Intelligence Platform
Search WebDisplay RTB Email Social
Customer Intelligence Platform
Search WebDisplay RTB Email Social
“Target ad to users that 	

have called us for a quote”
information
attribution
personalisation
¡Thanks!
Pere Rovira	

@pere_rovira
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
Pere Rovira - Ask what Data can do for you, not what you must do to it
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Pere Rovira - Ask what Data can do for you, not what you must do to it

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DBi & Google Event July 2014

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Pere Rovira - Ask what Data can do for you, not what you must do to it

  1. 1. Ask what data can do for you! (not what you can do for data) Pere Rovira @pere_rovira
  2. 2. LSE UC  Berkeley 1st  job 3rd  job 2nd  job Analy9cs Digital  marke9ng SEO
  3. 3. information attribution personalisation
  4. 4. hAp://www.theguardian.com/news/datablog/interac9ve/2012/oct/15/football-­‐performance-­‐analysis-­‐chalkboards-­‐radial-­‐passing-­‐manchester-­‐city
  5. 5. information attribution personalisation
  6. 6. Digital attribution
  7. 7. Device attribution
  8. 8. revenue per visit:1,6€ note:the example and the data are invented;it’s just to ilustrate the concept
  9. 9. note:the example and the data are invented;it’s just to ilustrate the concept revenue per visit:1,6€ revenue per user:1,8€
  10. 10. revenue per visit:1,6€ revenue per user:1,8€ revenue per client:2,3€ note:the example and the data are invented;it’s just to ilustrate the concept
  11. 11. Off-On attribution
  12. 12. Vicky Brock, PWA 2011
  13. 13. Vicky Brock, PWA 2011
  14. 14. information attribution personalisation
  15. 15. Customer Intelligence Platform Search WebDisplay RTB Email Social
  16. 16. Customer Intelligence Platform Search WebDisplay RTB Email Social “Target ad to users that have called us for a quote”
  17. 17. information attribution personalisation
  18. 18. ¡Thanks! Pere Rovira @pere_rovira
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