CITY DECAY AND  REBUILT
CITY GROWTH ? OR CITY DECAY ?
WHAT ? WHY ?
COMPETITION POST INDUSTRIALIST NATURAL DISASTER SPRAWLING GOVERNMENT POLICY  (tax, regulation, etc) BANKRUPTCY Detoriated ...
Marketing Places ­  Attracting Investment, Industry and Tourism  to Cities, States and Nations Philip Kotler
<ul><li>PLACE MARKETING – ACTIVITY: </li></ul><ul><li>designing the right mix of community features and services  </li></u...
<ul><li>GENERIC STRATEGY </li></ul><ul><li>attracting tourist and business visitors </li></ul><ul><li>attracting businesse...
GENERAL STRATEGY  FOR PLACE IMPROVEMENTS URBAN DESIGN INFRASTRUCTURE BASIC SERVICE ATTRACTIONS PEOPLE
BILBAO
SEAPORT CITY – INDUSTRIAL CITY BASQUE ‘CAPITAL’ – SUFFERED BY WAR GOVERNMENT – Separatist CONFLICT FIFTH LARGEST METROPOLI...
URBAN RENEWAL STRATEGY
<ul><li>BILBAO STRATEGY: </li></ul><ul><li>TRANSPORTATION </li></ul><ul><li>SUBWAY LINE </li></ul><ul><li>AIRPORT </li></u...
ZUBIZURI BRIDGE SANTIAGO CALATRAVA PART OF NERVION RIVER UPGRADE
BILBAO METRO - FOSTERITO NORMAN FOSTER
Sheraton Abandoibarra Hotel RICARDO LEGORETTA
BILBAO AIRPORT SANTIAGO CALATRAVA
ISOZAKIATEA ARATA ISOZAKI
 
 
 
 
 
 
Bilbao Effect ? Leads to …
 
 
 
SEOUL
Cheonggyecheon, Seoul
Cheonggyecheon, Seoul Seoul Facts 1999: Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power How to contro...
Traffic Chaos, Car Oriented City (168.000cars/day, 62.5% through traffic) ‘ Ugly’ Landscape Reject of original water strea...
Cheonggyecheon, Seoul Dismantling elevated highways Prioritizing buses and other public transport Restore original water s...
Cheonggyecheon, Seoul Creating a new public space AFTER
Improvement for neighborhood building (window display, tourist attraction)
 
OSAKA
 
SHRINKING CITY (CORE) ? <ul><li>Sprawling </li></ul><ul><li>Increased Land (Rent) Price </li></ul><ul><li>Population shrin...
OSAKA CITY’S URBAN REVITALIZATION PROGRAM Strengthening City’s Function In Creating Knowledge-Based Businesses Enhancing C...
KITA UMEDA AREA Osaka Station North District 24 ha THE KNOWLEDGE CAPITAL ZONE
 
 
 
NAMBA AREA Abandoned Baseball Stadium River Renovation Program Osaka Gateway NAMBA PARKS DOTOMBORI RIVER
 
 
 
 
 
 
 
 
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City Decay

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City Decay

  1. 1. CITY DECAY AND REBUILT
  2. 2. CITY GROWTH ? OR CITY DECAY ?
  3. 3. WHAT ? WHY ?
  4. 4. COMPETITION POST INDUSTRIALIST NATURAL DISASTER SPRAWLING GOVERNMENT POLICY (tax, regulation, etc) BANKRUPTCY Detoriated CITY CORE (pollution, traffic jam, environmental degradation, etc)
  5. 5. Marketing Places ­ Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler
  6. 6. <ul><li>PLACE MARKETING – ACTIVITY: </li></ul><ul><li>designing the right mix of community features and services </li></ul><ul><li>setting attractive incentives for the current and potential buyers and users of its goods and services </li></ul><ul><li>delivering a place's products and services in an efficient, accessible way </li></ul><ul><li>promoting the place's values and image so that potential users are fully aware of the place's distinctive advantages </li></ul>
  7. 7. <ul><li>GENERIC STRATEGY </li></ul><ul><li>attracting tourist and business visitors </li></ul><ul><li>attracting businesses from elsewhere </li></ul><ul><li>retaining and expanding existing businesses </li></ul><ul><li>promoting small business expansion and fostering new business start-ups </li></ul><ul><li>expanding exports and outside investments </li></ul><ul><li>expanding the population or changing the mix of residents </li></ul>
  8. 8. GENERAL STRATEGY FOR PLACE IMPROVEMENTS URBAN DESIGN INFRASTRUCTURE BASIC SERVICE ATTRACTIONS PEOPLE
  9. 9. BILBAO
  10. 10. SEAPORT CITY – INDUSTRIAL CITY BASQUE ‘CAPITAL’ – SUFFERED BY WAR GOVERNMENT – Separatist CONFLICT FIFTH LARGEST METROPOLITAN (SPAIN)
  11. 11. URBAN RENEWAL STRATEGY
  12. 12. <ul><li>BILBAO STRATEGY: </li></ul><ul><li>TRANSPORTATION </li></ul><ul><li>SUBWAY LINE </li></ul><ul><li>AIRPORT </li></ul><ul><li>IMPROVED INFRASTRUCTURE </li></ul><ul><li>-CLEANED WATERWAY </li></ul><ul><li>-IMPROVED DRAINAGE SYSTEMS </li></ul><ul><li>NEW RESIDENTIAL, LEISURE & BUSINESS COMPLEX </li></ul><ul><li>IMPROVED SEAFRONT & WATERFRONT </li></ul><ul><li>Relocate Industrial & Technology Park </li></ul><ul><li>ICONIC ARCHITECTURE </li></ul>
  13. 13. ZUBIZURI BRIDGE SANTIAGO CALATRAVA PART OF NERVION RIVER UPGRADE
  14. 14. BILBAO METRO - FOSTERITO NORMAN FOSTER
  15. 15. Sheraton Abandoibarra Hotel RICARDO LEGORETTA
  16. 16. BILBAO AIRPORT SANTIAGO CALATRAVA
  17. 17. ISOZAKIATEA ARATA ISOZAKI
  18. 24. Bilbao Effect ? Leads to …
  19. 28. SEOUL
  20. 29. Cheonggyecheon, Seoul
  21. 30. Cheonggyecheon, Seoul Seoul Facts 1999: Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power How to control traffic ?? BEFORE
  22. 31. Traffic Chaos, Car Oriented City (168.000cars/day, 62.5% through traffic) ‘ Ugly’ Landscape Reject of original water stream Air pollution 6 km highway ! 5 medium bus lane 17 bridges, 5 pedestrian/cycling bridges Greenery, landscape, attractive Public Place Enhance surrounding building
  23. 32. Cheonggyecheon, Seoul Dismantling elevated highways Prioritizing buses and other public transport Restore original water stream Lower surface temperatures (3.6 ºC) AFTER
  24. 33. Cheonggyecheon, Seoul Creating a new public space AFTER
  25. 34. Improvement for neighborhood building (window display, tourist attraction)
  26. 36. OSAKA
  27. 38. SHRINKING CITY (CORE) ? <ul><li>Sprawling </li></ul><ul><li>Increased Land (Rent) Price </li></ul><ul><li>Population shrinking – low birth rate </li></ul><ul><li>Sophisticated Infrastructure </li></ul><ul><li>Low Employment Opportunity in the city core </li></ul>
  28. 39. OSAKA CITY’S URBAN REVITALIZATION PROGRAM Strengthening City’s Function In Creating Knowledge-Based Businesses Enhancing City’s Function In Attracting Many More Visitors to Osaka Developing Cultural Activities and Creating an Attractive Osaka Cooperating Economic, Tourism, and Urban Planning into ONE PACKAGE
  29. 40. KITA UMEDA AREA Osaka Station North District 24 ha THE KNOWLEDGE CAPITAL ZONE
  30. 44. NAMBA AREA Abandoned Baseball Stadium River Renovation Program Osaka Gateway NAMBA PARKS DOTOMBORI RIVER
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