City Decay
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City Decay

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Week 5 Lecture

Week 5 Lecture

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City Decay Presentation Transcript

  • 1. CITY DECAY AND REBUILT
  • 2. CITY GROWTH ? OR CITY DECAY ?
  • 3. WHAT ? WHY ?
  • 4. COMPETITION POST INDUSTRIALIST NATURAL DISASTER SPRAWLING GOVERNMENT POLICY (tax, regulation, etc) BANKRUPTCY Detoriated CITY CORE (pollution, traffic jam, environmental degradation, etc)
  • 5. Marketing Places ­ Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler
  • 6.
    • PLACE MARKETING – ACTIVITY:
    • designing the right mix of community features and services
    • setting attractive incentives for the current and potential buyers and users of its goods and services
    • delivering a place's products and services in an efficient, accessible way
    • promoting the place's values and image so that potential users are fully aware of the place's distinctive advantages
  • 7.
    • GENERIC STRATEGY
    • attracting tourist and business visitors
    • attracting businesses from elsewhere
    • retaining and expanding existing businesses
    • promoting small business expansion and fostering new business start-ups
    • expanding exports and outside investments
    • expanding the population or changing the mix of residents
  • 8. GENERAL STRATEGY FOR PLACE IMPROVEMENTS URBAN DESIGN INFRASTRUCTURE BASIC SERVICE ATTRACTIONS PEOPLE
  • 9. BILBAO
  • 10. SEAPORT CITY – INDUSTRIAL CITY BASQUE ‘CAPITAL’ – SUFFERED BY WAR GOVERNMENT – Separatist CONFLICT FIFTH LARGEST METROPOLITAN (SPAIN)
  • 11. URBAN RENEWAL STRATEGY
  • 12.
    • BILBAO STRATEGY:
    • TRANSPORTATION
    • SUBWAY LINE
    • AIRPORT
    • IMPROVED INFRASTRUCTURE
    • -CLEANED WATERWAY
    • -IMPROVED DRAINAGE SYSTEMS
    • NEW RESIDENTIAL, LEISURE & BUSINESS COMPLEX
    • IMPROVED SEAFRONT & WATERFRONT
    • Relocate Industrial & Technology Park
    • ICONIC ARCHITECTURE
  • 13. ZUBIZURI BRIDGE SANTIAGO CALATRAVA PART OF NERVION RIVER UPGRADE
  • 14. BILBAO METRO - FOSTERITO NORMAN FOSTER
  • 15. Sheraton Abandoibarra Hotel RICARDO LEGORETTA
  • 16. BILBAO AIRPORT SANTIAGO CALATRAVA
  • 17. ISOZAKIATEA ARATA ISOZAKI
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  • 24. Bilbao Effect ? Leads to …
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  • 28. SEOUL
  • 29. Cheonggyecheon, Seoul
  • 30. Cheonggyecheon, Seoul Seoul Facts 1999: Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power How to control traffic ?? BEFORE
  • 31. Traffic Chaos, Car Oriented City (168.000cars/day, 62.5% through traffic) ‘ Ugly’ Landscape Reject of original water stream Air pollution 6 km highway ! 5 medium bus lane 17 bridges, 5 pedestrian/cycling bridges Greenery, landscape, attractive Public Place Enhance surrounding building
  • 32. Cheonggyecheon, Seoul Dismantling elevated highways Prioritizing buses and other public transport Restore original water stream Lower surface temperatures (3.6 ºC) AFTER
  • 33. Cheonggyecheon, Seoul Creating a new public space AFTER
  • 34. Improvement for neighborhood building (window display, tourist attraction)
  • 35.  
  • 36. OSAKA
  • 37.  
  • 38. SHRINKING CITY (CORE) ?
    • Sprawling
    • Increased Land (Rent) Price
    • Population shrinking – low birth rate
    • Sophisticated Infrastructure
    • Low Employment Opportunity in the city core
  • 39. OSAKA CITY’S URBAN REVITALIZATION PROGRAM Strengthening City’s Function In Creating Knowledge-Based Businesses Enhancing City’s Function In Attracting Many More Visitors to Osaka Developing Cultural Activities and Creating an Attractive Osaka Cooperating Economic, Tourism, and Urban Planning into ONE PACKAGE
  • 40. KITA UMEDA AREA Osaka Station North District 24 ha THE KNOWLEDGE CAPITAL ZONE
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  • 44. NAMBA AREA Abandoned Baseball Stadium River Renovation Program Osaka Gateway NAMBA PARKS DOTOMBORI RIVER
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