COMPETITION POST INDUSTRIALIST NATURAL DISASTER SPRAWLING GOVERNMENT POLICY (tax, regulation, etc) BANKRUPTCY Detoriated CITY CORE (pollution, traffic jam, environmental degradation, etc)
Marketing Places Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler
<ul><li>PLACE MARKETING – ACTIVITY: </li></ul><ul><li>designing the right mix of community features and services </li></ul><ul><li>setting attractive incentives for the current and potential buyers and users of its goods and services </li></ul><ul><li>delivering a place's products and services in an efficient, accessible way </li></ul><ul><li>promoting the place's values and image so that potential users are fully aware of the place's distinctive advantages </li></ul>
<ul><li>GENERIC STRATEGY </li></ul><ul><li>attracting tourist and business visitors </li></ul><ul><li>attracting businesses from elsewhere </li></ul><ul><li>retaining and expanding existing businesses </li></ul><ul><li>promoting small business expansion and fostering new business start-ups </li></ul><ul><li>expanding exports and outside investments </li></ul><ul><li>expanding the population or changing the mix of residents </li></ul>
GENERAL STRATEGY FOR PLACE IMPROVEMENTS URBAN DESIGN INFRASTRUCTURE BASIC SERVICE ATTRACTIONS PEOPLE
Cheonggyecheon, Seoul Seoul Facts 1999: Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power How to control traffic ?? BEFORE
Traffic Chaos, Car Oriented City (168.000cars/day, 62.5% through traffic) ‘ Ugly’ Landscape Reject of original water stream Air pollution 6 km highway ! 5 medium bus lane 17 bridges, 5 pedestrian/cycling bridges Greenery, landscape, attractive Public Place Enhance surrounding building
Cheonggyecheon, Seoul Dismantling elevated highways Prioritizing buses and other public transport Restore original water stream Lower surface temperatures (3.6 ºC) AFTER
Cheonggyecheon, Seoul Creating a new public space AFTER
Improvement for neighborhood building (window display, tourist attraction)
SHRINKING CITY (CORE) ? <ul><li>Sprawling </li></ul><ul><li>Increased Land (Rent) Price </li></ul><ul><li>Population shrinking – low birth rate </li></ul><ul><li>Sophisticated Infrastructure </li></ul><ul><li>Low Employment Opportunity in the city core </li></ul>
OSAKA CITY’S URBAN REVITALIZATION PROGRAM Strengthening City’s Function In Creating Knowledge-Based Businesses Enhancing City’s Function In Attracting Many More Visitors to Osaka Developing Cultural Activities and Creating an Attractive Osaka Cooperating Economic, Tourism, and Urban Planning into ONE PACKAGE
KITA UMEDA AREA Osaka Station North District 24 ha THE KNOWLEDGE CAPITAL ZONE
NAMBA AREA Abandoned Baseball Stadium River Renovation Program Osaka Gateway NAMBA PARKS DOTOMBORI RIVER
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