What is a film poster? Aims, Codes and Conventions of a film poster The aim of any film poster is to inform people of the media product, and try to create synergy by promoting the poster through visual effects of misé en scene. Codes and Conventions of a poster:
Main Cast The photos used to match faces to the names of their main cast works well to promote the film as in gives the viewer a visual link to the well known actors. In following with the sepia theme I liked so much , in ‘Interview with a Vampires’ poster I found this one, from the film ‘Home of the Brave’. Which also contained the use of overlaying images to one cohesive depiction. Main Imagery The four faces in the foreground are production shots, to create layers within the film of different characters and storylines, as well as a location shot, over the main silhouetted image we have that stands out to connote that this is a war film about one particular soldiers journey. Colour Scheme There is a continuity of sepia tones which I think works well to create intimacy between the relationship of the photos. Title The bright white works well to make the title stand out and the capitalisation of the words ‘Home’ and ‘Brave’ suggest themes for the movie as another strong selling point. Information It is informative without being to overstated, also the white works well to make it stand out yet not detraact form the rest of the poster by being too vibrant. Release Date
AwardsI think this is a nice way to subtly promote the film to an audience that isn’t typically Chinese. Critic’s reviews The capitalisation is very eye-catching and strong way to promote the film. Main Imagery This is an interesting production shot with a good clear example of what the film is going to be about and the composition is very interesting from a geographical point of view. Country The symbolic Chinese writing is instantly representative of a specific genre and subject matter. Production company and Director Here they are using previous work as a selling point, however as the film is specific to a niece market the size is significantly smaller so as not to detract from other potential audiences. Title The big bold lettering is very eye-catching, especially over the top of the busy background and creates a strong link to the picture. I liked the style of this poster as it clearly depicts a train journey which is an important theme in my own film. As the train journey in my film is a very important image, of the girl looking out the window reflecting on her life and I think this poster portrayed this clearly and effectively. Information Again the white helps overcompensate for the heavy background whilst being plain enough so as not to distract from the rest of the poster. Production company logos
In order to begin my film poster research I looked at my film’s main influence’s poster. I really liked the use of the two images absorbing into one another and the sepia tones to recreate intimate memories from his own life journey. Tag line This is a quote taken from the film giving a clear cut focus to the narrative and theme of vampires. Main imagery The main photo is a production shot close up of the protagonist, in which we see his fangs giving us a visual link to the title and theme of ‘vampires. As well as a still from the film as an establishing of the setting, and period costume of Old England. Colour scheme There is a continuity of almost sepia tones in order to create an old fashioned feel of the setting and mise en scene. The main cast Well known actors as a way to promote the film, through people preconceptions of their previous films. However the positioning, layering over the main image is a little distracting. Title Gives a good clear reference to what the film is about and the size difference is eye-catching but composition could be better. Information Out of the main focus of the picture and nicely laid out as the spacing means its not too text heavy.
Feedback In class feedback: Louise Addams “I liked the last poster ‘Last Train Home’ in relation to your movie, as the theme is really relevant to your story line. Whereas the other posters seem to contain hybrid genres that I don’t think related that well to your movie”. Audience review survey using digital technology: ‘Facebook’ analysis Home of the Brave: Daniel Rimes the picture here is kl because it creates layers within the imagery giving it texture!. the name of the film however is a little small in font. Erin Power I find this to be slightly pretentious and uninteresting. I agree with Daniel about the layering though. Michelle Rimes I dislike this poster.I like the idea of the silhouette but it has an unnecessary number of faces on it which I feel detracts from the artistic feel of the poster.The colour scheme works well, it's bold and stands out.Whilst the text may be... slightly small the contrast between the black and White makes up for it's size making it stand out on the page! Last Train Home: Daniel Rimes this is not so interesting as home of the brave as it just appears messy with font on the top bottom and in the middle! picture is interesting and sets a scene but personally isn't interesting to me!
Erin Power There's too much text, too much to take in. You need to be able to understand the information in a shot, not after a long hard read. Michelle Rimes The shot used for this is brilliant, it has relevance to the title and tells a story of it's own.Whilst there is quite a lot of text on the page I think it is placed well, the important information is a good size and stands out enough where ...as the less important information is less obvious on the page and blends in rather than standing out. Damian O'Sullivan cut down the quotes and your golden Interview With A Vampire: Daniel Rimes once again I enjoy the layering of this cover! and the splitting of the image into two pictures! the white text however is appropriate in places but at the middle left aligned text does clash with the background! Erin Power I've always thought there's too much text on this, just isn't attention grabbing. I like the close up of the face and the scene below it, very interesting. Michelle Rimes I like the two images used in this. They both have relevance and are interesting enough to grab your attention.I don't think there is too much text on this poster but I think that it is badly placed. The important information doesn't stand out anymore from the less important information.Colour scheme used is bold and stands out well though. Michelle Rimes Also because of the colours and where the font is placed it's very difficult to read!
Evaluation From my feedback I decided I really liked the idea of using a tag lines to create a sense of depth and meaning instead. As ‘Interview With A Vampire’ poster’s tag line worked well to link the tone of the film and the theme. As despite wanting to use layering to create depth I found that it would be too complicated. This is because I’m only making a short film and therefore am going to have to be as simple as I can so as not to loose any focus, which was also shown in the feedback I got in class and through ‘Facebook’. For instance Louise recommended that I keep everything on my poster very relevant to my film, as the image will be the main selling point without the use of any big names etc. Therefore I decided to take inspiration from the poster ‘Last Train Home’ and use a production shot of my character on her ‘Train Journey’ as my main picture. In addition to this the positive feedback I got from my friends on ‘Facebook’ said they really liked the photograph as despite being overshadowed with text, numerous people said that it set the story and location without being overly complicated. However as my title ‘Train Journey’ represents both her decision to leave home and a metaphor for the emotional journey she undergoes I decided to look for posters that contained my visual motif of ‘looking out of shot for something better’. Therefore I decided to deconstruct Andre Arnold’s ‘Fish Tank’ poster, as it contains a powerful image of a girl looking g out of a window, which also creates a sense of depth as we are made to think outside of the image we are given.
Awards Critics Reviews Colour Scheme Cast Director Title Ratings Main Image Photo manipulation
FISH TANK DECONSTRUCTION MAIN PHOTO: Initially I liked the main photo as the image of a girl looking out of a window, as this was a visual motif I’m going to use throughout my own film. Also I thought that the representation of her age was very clear, with her bold jewellery and young looking make up, lip-gloss. In addition to this I liked the way the photo worked with the continuity of the background to create a sense of realism, connotative of drama. For instance the highlighting of the girls face is connotative of the light from the reflection of the window. Whilst the rest of the posters background uses a sense of naturalistic photo manipulation, making the room she is in look like a torn poster. AWARDS: The awards were a nice touch to help promote the film as the design is simple and eye catching, also the colour is of a slightly different colour scheme to the rest of the poster setting it apart. However the position of the second award is slightly compromised by the image underneath, making it seem awkward. CRITICS REVIWS: The critics reviews are centrally displayed in the same colour scheme and font as the rest of the poster adding to the theme of continuity. However the sizing of the lettering varies in order to make certain words stand out. For example they have chosen to advertise their product as ‘Powerful’ and ‘Poignant’ in the first line as a creative choice to promote the film. Whilst other such descriptive terms are marginalised by the ascending size of the font.
CAST LIST: In the centre, underneath the critics reviews, we are shown the names of some of the more recognized actors within the film. To which they have chosen to bold their last names in order to emphasise this recognition. For instance Katie Jarvis, MichaelFassbender, KierstonWareing. Despite using this as a selling point, the list is set apart by colour and size, as the colour is reverted back to a formal black used for other information on the poster. The font for the directors name is also in this same style indicating a sense of importance, However the simplicity and marginalization indicates a sense of not wanting to overstate these names as they may not be that well known, so they cannot use them to solely promote their product unlike other Hollywood blockbusters. Moreover the lettering follows the ascending order of the critics reviews, by which point is quite small, to add continuity but not overstated. TITLE and TAG LINE: The title ‘Fish Tank’ is in bold capitalisation, at the centre of the poster as a main focal point. The connotation of the title implies a sense of being trapped, like the girl is stuck behind a wall of glass looking at all the things she can’t have. This also alludes to the main picture of her looking out of the window at something we can’t see, or in a sense of a metaphor for her dreams. This links well to my own idea for a title, as my title ‘Train Journey’ is a metaphor for the emotional journey the protagonist undergoes throughout my short film. Furthermore underneath the title their is a tag line: ‘LIVE LOVE AND GIVE AS GOOD AS YOU GET’, which gives the film a sense of realism. For instance the term ‘Live’ is connotative of life, and ‘Love’ represents real life hardships, when in contrast to the phrase ‘give as good as you get’ indicates a struggling or fighting, as the implication of ‘giving’ suggest an effort or an excursion of physical strength.