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Keeping up with the ever changing landscape of Facebook can be a challenge for marketers and business owners. This mini-eBook will provide you a quick resource full of tips and ideas for using Facebook as a marketing channel. The guide includes the following topics: common mistakes business owners and marketers make, why you should invest in a Facebook page, how to create a page, why you should use custom tabs, welcome page ideas, how to grow fans and followers, how to find customers, and some free additional resources. We hope you enjoy the guide.