More insurance companies use apps to reach clients better

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Smartphone adoption among insurance customers is growing, and they are tending to get more versed. Managers at insurance companies in their turn see a high potential with well-informed and …

Smartphone adoption among insurance customers is growing, and they are tending to get more versed. Managers at insurance companies in their turn see a high potential with well-informed and collaborative clients, and with the help of mobile applications companies can customize insurance services more precisely and individually. Therefore, investments in development and implementation of mobile apps with robust functionality seem to be a logical strategy for insurers that wish to leverage the potential of mobility.

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  • 1. ©2012 by EliNext GroupMore insurance companies useiPhone apps and Android apps toreach clients betterAs a respond to the escalation of mobile technologiesand consumer needs, many companies nowadayshave publically-available, customer-facing mobileapplications or mobile-enabled Web pages. Solutionsfor mobile platforms foster greater efficiency and canimprove business processes.
  • 2. ©2012 by EliNext GroupInsurance companies have been quick to recognize the potential ofmobile devices, such as iPhones and Android-based phones.Moreover, a research carried out by Cisco states that by 2015 therewill be around 7 billion mobile devices worldwide.Therefore, mobility is now in the focus of companies that renderdifferent types of insurance services: life insurance, auto insurance,travel insurance, home insurance, health insurance, businessinsurance, etc. With the help of mobile apps companies can delivertools to their customers that allow them to self-manage manyprocedures, as well as provide them with instant access to theinformation they might need to handle an insurance accident.A smartphone today represents a combination of phone, camera,video camera, voice recorder, and notepad – the very tools neededto properly document an insurance claim. Let’s have a look atmobile apps that can, for example, suggest a car insurancecompany. Users can draw the following benefits from it:
  • 3. ©2012 by EliNext Group• Mobile apps can contain helpful information, recommendedsteps, and how-to’s on what to do immediately after anaccident.• With the help of a mobile phone and the appropriate appcustomers can collect important information at the scene ofan accident, such as vehicles and people involved, theirinsurance policy details, photos of the accident scene, anddamage to vehicles and property. After that, the collected datain the form of a report can be emailed directly to theinsurance agent, claims adjustor, or any other party.• With the help of apps consumers may get roadside assistance:towing after breakdown, flat tire change, battery jump start,emergency fuel and fluid delivery, locksmith service.• Through mobile applications users can get insurance quotes,locate nearby representatives of the insurance company, aswell as pay bills.
  • 4. ©2012 by EliNext GroupSmartphone adoption among insurance customers is growing, andthey are tending to get more versed. Managers at insurancecompanies in their turn see a high potential with well-informed andcollaborative clients, and with the help of mobile applicationscompanies can customize insurance services more precisely andindividually. Therefore, investments in development andimplementation of mobile apps with robust functionality seem tobe a logical strategy for insurers that wish to leverage the potentialof mobility.Industries and Technology Areas:Industries: insurance, home insurance, auto insurance, lifeinsurance, health insurance, travel insurance, business insuranceTechnology Areas: mobile applications development, smartphones,iPhone, iPad, iOS, Android, BlackBerry, Windows Mobile, tablet,PDA
  • 5. ©2012 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comBlog: http://software-topics.comFacebook: http://www.facebook.com/elinextTwitter: https://twitter.com/elinextDelicious: http://delicious.com/elinextgroupIreland officeMarina House, Adelphi QuayWaterford, Republic of IrelandPhone: +353 (51) 347 477Belarus Development Center155b Bogdanovich St.220040 Minsk, BelarusPhone: +375 (17) 237 53 65Vietnam Development Center37A Phan Xich Long St.Ward 3, Phu Nhuan DistrictHo Chi Minh City, VietnamPhone: +84 (8) 3995 6849Suggested citation: EliNext Group.2012.“More insurance companies use iPhone apps and Android apps toreach clients better”<http://www.elinext.com/use-iphone-apps-and-android-apps-to-reach-clients-better>