Mobile apps help travel agencies acquire more clients

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Mobile apps help travel agencies acquire more clients

  1. 1. ©2011 by EliNext GroupMobile apps help travel agenciesacquire more clientsThe travel industry is getting more competitive, andinnovations in mobile apps for leisure and tourismare already heating up. Therefore, those travelcompanies that wish to communicate effectively withtheir customers, to deliver live updates, sell moretours and excursions, as well as to increase brandawareness, are now faced with the necessity ofhaving their own mobile apps.From the customer’sperspective travelmobile applicationscan be of great helpin organizing travelplans and getting allthe required tripinformation quickerand easier. Suchapplications caninclude information about flights, accommodations details, city
  2. 2. ©2011 by EliNext Groupattractions, taxi and other services. By using mobile apps, travelagencies can increase the number of their customers throughretaining old clients and attracting new ones.In general, the benefits of travel mobile apps can be summarized asfollows:- Easier booking process. Nowadays no one wants to go through along and complicated booking process. Making it easy, quick, andcomfortable will surely attract clients. The apps can, for instance,save a customer’s passport information, travel preferences, andpayment details. Such features can turn the process of booking atrip into a series of simple button touches.- Access to discounts. Mobile apps allow travel agencies to deliverinformation about promotions and special deals directly to theircustomers’ mobile devices. Such alerting via smartphone apps canensure that travelers will consider booking travels through the app,rather than doing extensive research on the Internet.- Improved customer service. Clients may sometimes haveproblems while traveling. They might, for example, miss theirplane or not be able to find a place in a hotel upon arrival. Amobile app can let travel agencies stay in closer touch with theircustomers and resolve their issues in a shorter period of time.- Detailed local Information. From the customer’s point of view,it is very helpful to have all the necessary data concerning their
  3. 3. ©2011 by EliNext Grouptravel destination available right on their mobile phone. This caninclude information about the local restaurants, hotels, subwaymaps, some useful phrases in the local language, emergencycontact information, etc.Customers tend to remember really effective apps, and in manycases they also share this information with their friends throughsocial media. This is of particular importance nowadays to travelagencies, when more and more travelers use smartphones in theprocess of organizing their trips.For travel businesses, it is sometimes harder to keep their currentclients than to get new ones. Therefore, mobile apps can help travelcompanies in streamlining their business processes and inenhancing sales opportunities.
  4. 4. ©2011 by EliNext GroupIndustries and Technology Areas:Industries: tourism, traveling, airlinesTechnology Areas: mobile applications development, smartphones,iPhone, iPad, iOS, Android, BlackBerry, Windows Mobile, tablet,PDA
  5. 5. ©2011 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comBlog: http://software-topics.comFacebook: http://www.facebook.com/elinextTwitter: https://twitter.com/elinextDelicious: http://delicious.com/elinextgroupIreland officeMarina House, Adelphi QuayWaterford, Republic of IrelandPhone: +353 (51) 347 477Belarus Development Center155b Bogdanovich St.220040 Minsk, BelarusPhone: +375 (17) 237 53 65Vietnam Development Center37A Phan Xich Long St.Ward 3, Phu Nhuan DistrictHo Chi Minh City, VietnamPhone: +84 (8) 3995 6849Suggested citation: EliNext Group.2011.“Mobile apps help travel agencies acquire more clients”<http://www.elinext.com/mobile-apps-help-travel-agencies-acquire-more-clients>

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