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How to create a valuable copy that sells? The basic objective of any selling copy is to make a reader take action, typically, buy your product or service or rouse reader’s curiosity to learn more about it and contact you.
There are plenty of articles on the web that make sense, but not value. Focused on the benefits of the seller they forget about the benefits of the buyer. It means they do not contain that valuable information that urges the reader to take action.