10 reasons why businesses today need own i phone apps


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10 reasons why businesses today need own i phone apps

  1. 1. ©2011 by EliNext Group10 Reasons Why Businesses Today Need Own iPhone AppsAll sorts of software for mobile devices have been around foryears, but most analysts picked up the day Apple Inc.launched their iPhone App store to mark the birth of apps. Itis hard to overlook the tremendous success of the AppStore, I am sure you can find relevant figures.Despite the ‘app’ concept was not invented by Apple, theApp Store as a marketing tool is a recent discovery.Previously, phone users used to download apps fromwebsites and web based content aggregators. True, the AppStore cannot be considered the first sales platform for apps,but it revolutionized the software development industry byproving that mobile applications are easy to download,install and use. Today, with hundreds of thousands of appsto choose from, end users spend billions of dollars onapplications every year.With that being said, not much has been written about whybusinesses today need own mobile apps. In what comesnext, I try to summarize the main reasons for the mobiledevelopment of own branded apps for Fall 2011.
  2. 2. ©2011 by EliNext Group1. PR Instrument. Applications for smartphones andiPhone apps in particular are an excellent opportunity to getin touch with media and make them aware of your company.As long as the mobile app buzz goes on, make sure you useyour chances to hop in.2. Reach out to a specific audience. This is no secretthat most of users of devices on iOS are a more or lesshomogeneous social group of IT-literate, internet shrewd,pro design people. If your target audience looks like them,go for it.3. Assist branding and advertising efforts. Look, an appis not expensive and lasts for a while. You have a chance tomake something beautiful and let your brand remain inpeople’s memory for long.4. Be at the edge of innovations. Enjoy all benefits ofearly adopters of sure winning technologies. Mobile apps arehere for good and this may be the best time to get your apptitle registered before all the good ones are already taken bysomeone else.
  3. 3. ©2011 by EliNext Group5. Profit. Depending on your current strategic preferencesyou could cross-sell, up-sell or simply sell your productsonline via App Store. Some of software vendors re alreadycashing in on the gold mine of apps; don’t lag behind.6. Make up to your clients and customersexpectations. Most of the IT crowd and active smartphoneusers expect renowned brands to have own iPhone apps. Ifyou are known for good products and services in yourindustry, start thinking about an app as soon as possible.7. Compete with the best companies in the world.True, it can be extremely difficult to compete with big shotsas far as services and products are concerned, but in theApp Store everyone has a chance to win the love of theaudience. Just develop an original and helpful app tosucceed.8. Competition. This may be a ‘keep up with youcompetitors’ kind of thing for you, but if they have an appwhile you don’t, you may be losing the race. Turn thissituation to your advantage to be one step ahead of them.9. Get more clients, Facebook likes, etc. Promote yourselfamong those who would not hear about you in normal
  4. 4. ©2011 by EliNext Groupcircumstances. With the rising number of smartphone users,you have a chance to appeal even to a bigger audience andsupport your social media marketing campaigns.10. Additional point of contact and self-presentation.If you do not want to miss any opportunity to presentyourself and your brand for potential customers and clients,an iPhone app can become yet another form ofcommunication with the global public.
  5. 5. ©2011 by EliNext GroupELINEXT GROUPWebsite: http://www.elinext.comEmail: info@elinext.comBlog: http://software-topics.comFacebook: http://www.facebook.com/elinextTwitter: https://twitter.com/elinextDelicious: http://delicious.com/elinextgroup Ireland office Marina House, Adelphi Quay Waterford, Republic of Ireland Phone: +353 (51) 347 477Belarus Development Center Vietnam Development Center155b Bogdanovich St. 37A Phan Xich Long St.220040 Minsk, Belarus Ward 3, Phu Nhuan DistrictPhone: +375 (17) 237 53 65 Ho Chi Minh City, Vietnam Phone: +84 (8) 3995 6849Suggested citation: EliNext Group.2011.“10 Reasons Why Businesses Today Need Own iPhone Apps” <http://www.elinext.com/tenrwbtnoia>