Exhibit A revised . . . Dear Vanessa, Im always amazed by the conversa6ons I have with Dress for Successs clients. Just last week I had the opportunity to catch up with Jane, a par6cipant of the Professional Womens Group, who re-‐entered the workplace recently. It was a joy to hear about her success, but one thing she said really resonated with me. "This journey of re-‐entering the workforce has showed me that success, even at an individual level, is a team eﬀort. I could not have gone through this process on my own and Im proud to share my success with the countless other women who have helped me along the way." -‐ Jane Wow! Jane is so right. Success is oSen a group eﬀort. In fact, I know from my years as the Execu6ve Director of Dress for Success Vancouver that we could not support these women without your help! You are a vital part of Janes success and the success of the 2,000 women we served last year. I invite you to read more about Janes story (link to website) and see the important role you play in womens lives in our community.
Copy • Deﬁne a goal from the start • Weave in part of a story that is cap6va6ng enough to keep people wan6ng more • Find out what your audience wants to hear, then feed it back to them • Package content is a shareable fashion • Invite the reader to become part of the story; interact with it
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