Vanessa Chase on Digital Storytelling at Net Tuesday VancouverPresentation Transcript
Email Marke4ng Storytelling MAGIC!
How can we use storytelling in email marke6ng? Copy Visuals
Storytelling can also be used conceptually, rather than tac6cally. Meaning. . . The email itself can act as one part of the story arc
Email = a Gateway
The beauty of the digital world is that we can capitalize on mul6-‐media, interac6ve environments to get people plugged into our messaging, mission and community
How can we leverage email to get people interested in the story we have to tell, and the larger body of work we are engaged in?
Exhibit A. . . DFS Vancouver Email
Exhibit A revised . . . Dear Vanessa, Im always amazed by the conversa6ons I have with Dress for Successs clients. Just last week I had the opportunity to catch up with Jane, a par6cipant of the Professional Womens Group, who re-‐entered the workplace recently. It was a joy to hear about her success, but one thing she said really resonated with me. "This journey of re-‐entering the workforce has showed me that success, even at an individual level, is a team eﬀort. I could not have gone through this process on my own and Im proud to share my success with the countless other women who have helped me along the way." -‐ Jane Wow! Jane is so right. Success is oSen a group eﬀort. In fact, I know from my years as the Execu6ve Director of Dress for Success Vancouver that we could not support these women without your help! You are a vital part of Janes success and the success of the 2,000 women we served last year. I invite you to read more about Janes story (link to website) and see the important role you play in womens lives in our community.
Copy • Deﬁne a goal from the start • Weave in part of a story that is cap6va6ng enough to keep people wan6ng more • Find out what your audience wants to hear, then feed it back to them • Package content is a shareable fashion • Invite the reader to become part of the story; interact with it