Vanessa Chase on Digital Storytelling at Net Tuesday Vancouver

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Vanessa Chase on Digital Storytelling at Net Tuesday Vancouver

  1. 1. Why  Storytelling?  
  2. 2.     Thinking        Feeling      
  3. 3. Email  Marke4ng   Storytelling   MAGIC!  
  4. 4. How  can  we  use  storytelling  in     email  marke6ng?   Copy     Visuals    
  5. 5.  Storytelling  can  also  be  used  conceptually,  rather   than  tac6cally.    Meaning.  .  .    The  email  itself  can  act  as  one  part  of  the  story  arc  
  6. 6.     Email  =  a  Gateway  
  7. 7.     The  beauty  of  the  digital  world  is  that  we   can  capitalize  on  mul6-­‐media,  interac6ve   environments  to  get  people  plugged  into   our  messaging,  mission  and  community    
  8. 8.     How  can  we  leverage  email  to  get  people   interested  in  the  story  we  have  to  tell,   and  the  larger  body  of  work  we     are  engaged  in?  
  9. 9. Exhibit  A.  .  .  DFS  Vancouver  Email  
  10. 10. Exhibit  A  revised  .  .  .  Dear  Vanessa,  Im  always  amazed  by  the  conversa6ons  I  have  with  Dress  for  Successs  clients.  Just  last  week  I   had  the  opportunity  to  catch  up  with  Jane,  a  par6cipant  of  the  Professional  Womens  Group,   who  re-­‐entered  the  workplace  recently.  It  was  a  joy  to  hear  about  her  success,  but  one  thing   she  said  really  resonated  with  me.    "This  journey  of  re-­‐entering  the  workforce  has  showed  me  that  success,  even  at  an  individual   level,  is  a  team  effort.  I  could  not  have  gone  through  this  process  on  my  own  and  Im  proud  to   share  my  success  with  the  countless  other  women  who  have  helped  me  along  the  way."  -­‐  Jane  Wow!  Jane  is  so  right.  Success  is  oSen  a  group  effort.  In  fact,  I  know  from  my  years  as  the   Execu6ve  Director  of  Dress  for  Success  Vancouver  that  we  could  not  support  these  women   without  your  help!    You  are  a  vital  part  of  Janes  success  and  the  success  of  the  2,000  women  we  served  last  year.    I  invite  you  to  read  more  about  Janes  story  (link  to  website)  and  see  the  important  role  you  play   in  womens  lives  in  our  community.    
  11. 11. Copy   •  Define  a  goal  from  the  start   •  Weave  in  part  of  a  story  that  is  cap6va6ng   enough  to  keep  people  wan6ng  more   •  Find  out  what  your  audience  wants  to  hear,  then   feed  it  back  to  them   •  Package  content  is  a  shareable  fashion   •  Invite  the  reader  to  become  part  of  the  story;   interact  with  it  

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