Social Media Marketing for Change: How to grow a community and put them to work
Eli on the internet <ul><li>Email:  [email_address] </li></ul><ul><li>Blog:  http://blog.vandergiessen.ca </li></ul><ul><l...
http://www.NetTuesday.ca
http://www.DavidSuzuki.org
 
 
 
 
 
Goals <ul><li>Support the Foundation ’ s advocacy work </li></ul><ul><li>Raise $$ to keep doing the work </li></ul><ul><li...
Build a big list
Old skool <ul><li>(for a web team} </li></ul>
 
 
Advocacy <ul><li>How do I build a large community to support this work? </li></ul>
 
 
 
 
 
 
How do you get that kind of activity? <ul><li>Luck? </li></ul>
 
 
 
 
 
Clicking  “ Like ”
 
 
 
Getting back on track....
What did all this activity lead to? 7,000 new names and addresses
Source of new sign-ups
% new supporters New Old
Anyone can do advocacy
 
 
List building?
 
 
 
 
Fundraising
Can you fundraise using Social Media Marketing?
No <ul><li>(mostly!) </li></ul>
 
 
 
Facebook Causes
Facebook Causes - top fundraising groups
Publicity stunt
They need leads
Sweet, delicious leads
 
 
 
 
# of leads response rate # of transactions Email 100,000 0.29% 285 Facebook 120,000 0.01% 14
 
Things to remember
<ul><li>Let no opportunity to build your list pass you by - find a reason for your audience to share valuable information ...
How to reach me <ul><li>Email:  [email_address] </li></ul><ul><li>Blog:  http://blog.vandergiessen.ca </li></ul><ul><li>Li...
Questions?
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Social media marketing unplugged slides

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Powerpoint version of my slide deck for the January 29 2011 Social Media Unplugged conference in Vancouver.

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Social media marketing unplugged slides

  1. 1. Social Media Marketing for Change: How to grow a community and put them to work
  2. 2. Eli on the internet <ul><li>Email: [email_address] </li></ul><ul><li>Blog: http://blog.vandergiessen.ca </li></ul><ul><li>LinkedIn: http://ca.linkedin.com/in/elijahv </li></ul><ul><li>Twitter: @elijah </li></ul>
  3. 3. http://www.NetTuesday.ca
  4. 4. http://www.DavidSuzuki.org
  5. 10. Goals <ul><li>Support the Foundation ’ s advocacy work </li></ul><ul><li>Raise $$ to keep doing the work </li></ul><ul><li>Help people change individual behaviour </li></ul>
  6. 11. Build a big list
  7. 12. Old skool <ul><li>(for a web team} </li></ul>
  8. 15. Advocacy <ul><li>How do I build a large community to support this work? </li></ul>
  9. 22. How do you get that kind of activity? <ul><li>Luck? </li></ul>
  10. 28. Clicking “ Like ”
  11. 32. Getting back on track....
  12. 33. What did all this activity lead to? 7,000 new names and addresses
  13. 34. Source of new sign-ups
  14. 35. % new supporters New Old
  15. 36. Anyone can do advocacy
  16. 39. List building?
  17. 44. Fundraising
  18. 45. Can you fundraise using Social Media Marketing?
  19. 46. No <ul><li>(mostly!) </li></ul>
  20. 50. Facebook Causes
  21. 51. Facebook Causes - top fundraising groups
  22. 52. Publicity stunt
  23. 53. They need leads
  24. 54. Sweet, delicious leads
  25. 59. # of leads response rate # of transactions Email 100,000 0.29% 285 Facebook 120,000 0.01% 14
  26. 61. Things to remember
  27. 62. <ul><li>Let no opportunity to build your list pass you by - find a reason for your audience to share valuable information with you </li></ul><ul><li>Don ’ t be afraid of the data - it will guide you </li></ul><ul><li>Social Media isn ’ t a replacement for other marketing channels and techniques - it plays a support role </li></ul>
  28. 63. How to reach me <ul><li>Email: [email_address] </li></ul><ul><li>Blog: http://blog.vandergiessen.ca </li></ul><ul><li>LinkedIn: http://ca.linkedin.com/in/elijahv </li></ul><ul><li>Twitter: @elijah </li></ul>
  29. 64. Questions?
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