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Social media marketing unplugged slides

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Powerpoint version of my slide deck for the January 29 2011 Social Media Unplugged conference in Vancouver.

Powerpoint version of my slide deck for the January 29 2011 Social Media Unplugged conference in Vancouver.

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Transcript

  • 1. Social Media Marketing for Change: How to grow a community and put them to work
  • 2. Eli on the internet
    • Email: [email_address]
    • Blog: http://blog.vandergiessen.ca
    • LinkedIn: http://ca.linkedin.com/in/elijahv
    • Twitter: @elijah
  • 3. http://www.NetTuesday.ca
  • 4. http://www.DavidSuzuki.org
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. Goals
    • Support the Foundation ’ s advocacy work
    • Raise $$ to keep doing the work
    • Help people change individual behaviour
  • 11. Build a big list
  • 12. Old skool
    • (for a web team}
  • 13.  
  • 14.  
  • 15. Advocacy
    • How do I build a large community to support this work?
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. How do you get that kind of activity?
    • Luck?
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28. Clicking “ Like ”
  • 29.  
  • 30.  
  • 31.  
  • 32. Getting back on track....
  • 33. What did all this activity lead to? 7,000 new names and addresses
  • 34. Source of new sign-ups
  • 35. % new supporters New Old
  • 36. Anyone can do advocacy
  • 37.  
  • 38.  
  • 39. List building?
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44. Fundraising
  • 45. Can you fundraise using Social Media Marketing?
  • 46. No
    • (mostly!)
  • 47.  
  • 48.  
  • 49.  
  • 50. Facebook Causes
  • 51. Facebook Causes - top fundraising groups
  • 52. Publicity stunt
  • 53. They need leads
  • 54. Sweet, delicious leads
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59. # of leads response rate # of transactions Email 100,000 0.29% 285 Facebook 120,000 0.01% 14
  • 60.  
  • 61. Things to remember
  • 62.
    • Let no opportunity to build your list pass you by - find a reason for your audience to share valuable information with you
    • Don ’ t be afraid of the data - it will guide you
    • Social Media isn ’ t a replacement for other marketing channels and techniques - it plays a support role
  • 63. How to reach me
    • Email: [email_address]
    • Blog: http://blog.vandergiessen.ca
    • LinkedIn: http://ca.linkedin.com/in/elijahv
    • Twitter: @elijah
  • 64. Questions?