How I Pushed A Campaign From A Floating Village
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How I Pushed A Campaign From A Floating Village

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In November of 2012, Romila Barryman launched a research based campaign that gathered interviews and surveys of geographical and cultural issues of scholarship recipients on the island of Borneo, ...

In November of 2012, Romila Barryman launched a research based campaign that gathered interviews and surveys of geographical and cultural issues of scholarship recipients on the island of Borneo, Indonesia. This NetSquared event delves into the basics of demographic analysis, test campaigns, brand culture - and the importance of storytelling a kick-ass message.

http://www.meetup.com/Vancouver-social-media-nonprofits-social-change/events/128004452/

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How I Pushed A Campaign From A Floating Village How I Pushed A Campaign From A Floating Village Presentation Transcript

  • HOW I PUSHED A CAMPAIGN FROM A FLOATING VILLAGE Romila Barryman | @MsRomilaB
  • MESSAGE CREATIVE CONTROL STORYTELL WELL NO BULLSHITING THINK HIPHOP
  • 1. PLATFORM
  • FANTASIC VISUALS PERSONALITY & VOICE SENSE OF COMMUNITY CONSISTENCY 2. BUILD A FOUNDATION
  • KNOW YOUR AUDIENCE PEAK HOURS STRESSES TEAMWORK MEASURE SUCCESS 3. LAUNCH A PRE-CAMPAIGN
  • ANALYTICS LEAKED SUCCESS DIRECT FEEDBACK INCREASED PROFIT/FUNDI NG MEASURING SUCCESS