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NetSquared Surrey: Social media and nonprofits - twestival and blogathons with rebecca bollwitt
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NetSquared Surrey: Social media and nonprofits - twestival and blogathons with rebecca bollwitt

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Rebecca Bollwitt (Miss 604) shares her tips for running successful online fundraising events like twestivals and blogathons

Rebecca Bollwitt (Miss 604) shares her tips for running successful online fundraising events like twestivals and blogathons

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NetSquared Surrey: Social media and nonprofits - twestival and blogathons with rebecca bollwitt NetSquared Surrey: Social media and nonprofits - twestival and blogathons with rebecca bollwitt Presentation Transcript

  • REBECCA BOLLWITTMiss604.com/contact
  • @Miss604
  • @Miss604Social Media +Non-Profit EventsBlogathon + Twestival
  • @Miss604Power of Online for a Cause• Inexpensive• Makes true connections with your community• Easy to share content, tell your story, post a link
  • @Miss604Blogathon
  • @Miss604What Was Blogathon
  • @Miss604What Was Blogathon• Sign up to collect pledges• Sign up for one of three different time slots• Connect with your charity of choice• Blog for 24 hours straight, a post every 30 mins
  • @Miss604What Made Blogathon Work• People got involved in:• Promoting a cause they love• Being a part of something global• Promoting their own blog
  • @Miss604What Made Blogathon Work
  • @Miss604What Made Blogathon Work• We made it social
  • @Miss604Challenges of Blogathon• Over-saturation• Birth of Twitter: Quicker, faster campaigns• It’s really tiring!• Finding things to write about
  • @Miss604Challenges of Blogathon• People want quick, shareable content• While we made Blogathon somewhat social, it wasn’t enough
  • @Miss604Twestival
  • @Miss604Twitter for CausesSource: HubSpotSharing Links
  • @Miss604Twitter for Causeshttp://mashable.com/2010/02/26/twitter-fundraising/1. Cultivate a Strong Community First2. State Your Purpose and Your Request Clearly3. Create Buzz and Excitement4. Have a Strong Set Up Behind the Scenes5. Have a Powerful Offline Component6. Plan, Prepare, Execute, then Get Out of the Way7. Recognize Volunteers and Donors8. Keep Contributors Up-to-Date on Progress and Needs9. Keep Track of Developing Relationships10. Look for Ways to Improve for Next Time
  • @Miss604Twitter for TwestivalTweet. Meet. Give.Staying true to the original Tweetup5. Have a Powerful Offline ComponentSince 2009, Twestival has raised $1.77 million in support of 290 charities — and counting.
  • @Miss604What Is Twestival• *City selects charity of choice (Twestival Local)• A global fundraising event for a single non-profit*• Events hosted around the world on the same day
  • @Miss604What Is TwestivalAmanda Rose, Founder of Twestival“Ive said to everyone that the key to Twestival isnt actuallycharity, its bringing a community offline. Our ability to pulltogether an eclectic group of people who have Twitter andgiving back in common. Anyone can buy a ticket to attend andmeet people.”• *City selects charity of choice (Twestival Local)• A global fundraising event for a single non-profit*• Events hosted around the world on the same day
  • @Miss604What Is Twestival• First Twestival was a meetup in London with 250people• First global Twestival was in 2009 for Charity Water• 1,000 volunteers in 202 cities• $250,000 raised in one night, in total through all events• 55 wells were created in Uganda, Ethiopia, India
  • @Miss604Twestival Vancouver• 2009: Twestival for Charity Water at OPUS Hotel• 2009: Twestival Local at Ceilis Rooftop for BCCHF
  • @Miss604Twestival Vancouver• 2010: Twestival for Concern Worldwide at CBC Vancouver• 2011: Twestival Local at Vancouver Lookout for Beauty Night
  • @Miss604Results from Twestival• 2009: 202 cities for Charity:Water raise $264, 000• 2009: 133 cities for local causes raise $478,584• 2010: 175 cities for Concern Worldwide raise$415,538• 2011: 155 cities for local causes raise $565,000
  • @Miss604Rules of Twestival• All funds (ticket sales, raffles, etc.) go to the cause• Cities have committees with team leaders• For Twestival Local, charities need to be approved• All cities need to use the global Twestival ticket salessite• Twitter is the only promotional tool
  • @Miss604Goals of Twestival• $ Fundraising Goals• Exposure for the charity“A fundraiser is a different eventthan an awareness event. Stay onfocus with the original goals andbase success on that measure.”Marc Smith, Amuse Consulting
  • @Miss604Twestival Cause Selection• Public nomination process (Google Form, TwtPoll)• Public vote• Approvals
  • @Miss604Twestival Event Organization• All funds (ticket sales, raffles, etc.) go to the cause• This means donated space, sponsors, raffle etc.
  • @Miss604Twestival Event Organization• All funds (ticket sales, raffles, etc.) go to the cause• This means donated space, sponsors, raffle etc.• Set an affordable ticket price that will allow for fundraising“Keep in mind the goals of the event and thepeople that are attending. Does the venue allowfor the activities you want to do and is it adesirable venue that will draw the crowd you arelooking for? Sometimes free isn’t best.Marc Smith, Amuse Consulting
  • @Miss604Twestival Event Organization• Connect with volunteers on Twitter• Connect with sponsors and spaces on Twitter
  • @Miss604Twestival Event Organization• Connect with designers on Twitter (for promomaterial)• Connect with caterers on Twitter
  • @Miss604Twestival Event Organization• Promote the event with blog posts:• Charity profiles• Sponsor profiles• Raffle items and prize features• Interviews with past attendees
  • @Miss604Twestival Goals and Results• $ Fundraising Goals• Exposure for the charity“Our event sold out!”“We raised$ x,xxx!”“I finally met @so-and-so!“Thanks for the donation@Major-National-Company!
  • @Miss604Twestival Goals and Results• $ Fundraising Goals• Exposure for the charityAmanda Rose, Founder of Twestival“Since we are a fundraising campaign, we definitely saw citiescomparing how much they raised for their charity - followed by theamount of press they were able to garner - and many were amazedby overall participation. I think for me thats the biggest motivator.”
  • @Miss604The New Twestival
  • @Miss604Changes to TwestivalWeve noticed that people are generally excitedabout our new direction and appreciate they canpick their own dates/causes.”Amanda Rose, Founder of Twestival• City selects charity of choice• City selects date of choice
  • @Miss604New Twestival ChallengesAmanda Rose, Founder of Twestival“We had a year break before launching thenew campaign, which means naturally itsgoing to be slower because we havent beencommunicating/engaging daily. ““The fact we dont have a single day now alsomeans people arent as quick to commit tohosting. So were expecting to have a big surge inthe fall, which is fantastic.
  • @Miss604Host Your Own Twestival
  • @Miss604Host Your Own Twestival• All funds (ticket sales, raffles, etc.) go to the cause• This means donated space, sponsors, raffle etc.• Create a solid committee & volunteer network• Vancouver is a VERY last-minute town. Promote andpromote then leave room for extra tickets at the door.
  • @Miss604At Twestival• Determine and promote your hashtag well in advance• Freebies & goodie bags from sponsors• Photobooths - BIG hit• Wine & beer sponsors• Raffle• Official photographer (volunteer)
  • @Miss604At Twestival• Charity showcase, remind people why they’re there• Contests for “Twitpic of the Night” etc.• Connect with simultaneous events (LiveStream)• Live (monitored) Twitter wall• Promote the goal• Invite media (and the mayor)
  • @Miss604Host Your Own Twestival• Start by posting @Twestival on Twitter to see ifthere’s one in your area already.
  • REBECCA BOLLWITTMiss604.com/contact