Content is Queen: Video for Nonprofits by Allanah Mooney
Upcoming SlideShare
Loading in...5
×
 

Content is Queen: Video for Nonprofits by Allanah Mooney

on

  • 600 views

Through practical examples from a multi-year video campaign, Allanah shared how to plan, create and gather visual & narrative assets, how to organize and store them, & how to repurpose content for ...

Through practical examples from a multi-year video campaign, Allanah shared how to plan, create and gather visual & narrative assets, how to organize and store them, & how to repurpose content for multiple audiences, occasions & delivery methods.

http://www.meetup.com/Vancouver-social-media-nonprofits-social-change/events/117294582/

Statistics

Views

Total Views
600
Views on SlideShare
322
Embed Views
278

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 278

http://storify.com 278

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Content is Queen: Video for Nonprofits by Allanah Mooney Content is Queen: Video for Nonprofits by Allanah Mooney Presentation Transcript

    • Content is Queen How to rule the Story World 1Wednesday, 3 July, 13
    • Content Queen • Ruler of the story world • Develops multiple stories • Creates a unified story bank • Has a vision and plan 2Wednesday, 3 July, 13
    • Every Queen needs a Plan • Manage Risk • Create Opportunity 3Wednesday, 3 July, 13
    • Golden Rules 1. Set a direction 2. Plan your journey 3. Serve the people 4Wednesday, 3 July, 13
    • 5Wednesday, 3 July, 13
    • 6Wednesday, 3 July, 13
    • 7Wednesday, 3 July, 13
    • 8Wednesday, 3 July, 13
    • Keys to the Content Kingdom 1.Count your gold 2. Keep your treasures safe 3.Match the jewels to the occasion 4. Share the wealth 5. Measure your value 9Wednesday, 3 July, 13
    • Count your Gold The Communications Audit • Inventory what you have that can support your campaign • Include photos, videos, articles, presentations • Assess your Strengths,Weaknesses, Opportunities,Threats 10Wednesday, 3 July, 13
    • Keep your treasures safe Strategy & Management Plan 1. Plan it: message, medium, timeline, & budget 2. Build it: interview clips, visuals, transcripts, & finished video 3. Store it: organize, backup & access 11Wednesday, 3 July, 13
    • Match the jewels to the occasion Repurposing & Customization Extend the life of your content •What new audiences & occasions would benefit from this story? •What changes do I make to fit the story to the occasion & the audience? 12Wednesday, 3 July, 13
    • 13Wednesday, 3 July, 13
    • Rule the Story World • Make a plan • Remember the golden rules: 1. Set a direction 2. Plan your journey 3. Serve the people 14Wednesday, 3 July, 13
    • 15Wednesday, 3 July, 13
    • Thank you for coming. Go forth and tell stories! 16Wednesday, 3 July, 13
    • lionheartpr.ca allanah@lionheartpr.ca @AllanahMooney http://www.linkedin.com/in/lionheartpr 17Wednesday, 3 July, 13