0
WHAT DOES A PR PERSON DO?
• Spreading information between an individual
or organization and the public
• Reputation manage...
FINDING COMMON GROUND
SUCCESS =
STRATEGY + CREATIVITY + STORYTELLING
1. STRATEGIZE
•
•
•
•

Make a plan
Define your objectives
Know your audience
Define key messages
2. DO UNTO OTHERS…
•
•
•
•
•
•

Treat your relationships like gold
Make friends
Push and pull!
Don’t take rejection person...
3. GET ON THE PRESS TRAIN
• Know what is newsworthy & listen
• Crawl before you walk
• Understand the media outlets and th...
4. PAY ATTENTION TO THE DETAILS
•
•
•
•
•
•
•

Watch out for spelling/grammar mistakes
Avoid attachments
Make use of your ...
5. LET’S GET PERSONAL…
• Use them if you must but nobody loves
generic email blasts
• Think about how to work with the par...
6. NOBODY LIKES A SPIN DOCTOR
• Work with what you’ve got. Don’t fabricate
stories. People want authenticity, not spin.
An...
7. COOL. WE GOT PRESS.
• Thank people
• Share the love
• If applicable, PR the PR
8. FOR BETTER OR WORSE…
• Hope for the best, plan for the worst
• “It takes 20 years to build a reputation and 5
minutes t...
8. FOR BETTER OR WORSE…
•
•
•
•
•
•

Focus on trust
Communicate early and often
Listen for others’ concerns
Share informat...
QUESTIONS?
Community Management: PR Tips & Tricks
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Community Management: PR Tips & Tricks

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Come learn tips and tricks for managing your reputation, building relationships, and obtaining media coverage as effectively and efficiently as you can.

Published in: Education, Business, Technology
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Transcript of "Community Management: PR Tips & Tricks"

  1. 1. WHAT DOES A PR PERSON DO? • Spreading information between an individual or organization and the public • Reputation management • Generating publicity
  2. 2. FINDING COMMON GROUND SUCCESS = STRATEGY + CREATIVITY + STORYTELLING
  3. 3. 1. STRATEGIZE • • • • Make a plan Define your objectives Know your audience Define key messages
  4. 4. 2. DO UNTO OTHERS… • • • • • • Treat your relationships like gold Make friends Push and pull! Don’t take rejection personally Help the media out even if it doesn’t help you Make the media a priority (time is money)
  5. 5. 3. GET ON THE PRESS TRAIN • Know what is newsworthy & listen • Crawl before you walk • Understand the media outlets and their readers before you contact them • Great visuals – not some crummy iPhone pics (no offence!) • Be creative & tell stories
  6. 6. 4. PAY ATTENTION TO THE DETAILS • • • • • • • Watch out for spelling/grammar mistakes Avoid attachments Make use of your prime real estate Keep it simple Never expose your contacts Email is king (unless someone calls you first)! Think about your subject line
  7. 7. 5. LET’S GET PERSONAL… • Use them if you must but nobody loves generic email blasts • Think about how to work with the parameters of the outlet (online or off) to benefit both parties
  8. 8. 6. NOBODY LIKES A SPIN DOCTOR • Work with what you’ve got. Don’t fabricate stories. People want authenticity, not spin. And yes, journalists and bloggers are people too.
  9. 9. 7. COOL. WE GOT PRESS. • Thank people • Share the love • If applicable, PR the PR
  10. 10. 8. FOR BETTER OR WORSE… • Hope for the best, plan for the worst • “It takes 20 years to build a reputation and 5 minutes to ruin it.” – Warren Buffett • 5 Tips for Handling a PR Crisis: Assess, Admit, Address, Atone, Adapt
  11. 11. 8. FOR BETTER OR WORSE… • • • • • • Focus on trust Communicate early and often Listen for others’ concerns Share information Simplify Monitor all communication channels – always know what other people are saying about you!
  12. 12. QUESTIONS?
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