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Gruppo09 - Project 2
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Gruppo09 - Project 2

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  • 1. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELGRELGiulia Laguzzi, Riccardo Gioria, Elisa Codazzi, Lorenzo Rizzoni
  • 2. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELTOURING CLUB
  • 3. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELTARGETThe main audience of Touring Club si between30 and 80.We found more interesting for this target toget informative contents more than particoularmultimedial services.We tryed to used the augmented reality in orderto expand the quantity of contents and to findinnovative ways of doing it.
  • 4. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELLink to a website cointaining a moredetailed and easier to use almanax.Image gallery about the events listed inthe page.CONCEPT1
  • 5. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELPROS CONS- Expand informations wichreaders are very interessed in- Great utility- Aim to the target ofsubscribers- Not much comunicativepotential- A specific app would servethe porpouse betterCONCEPT1
  • 6. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELNames and recipes of the most popoularlocal food, with images.Interactive map with the same placesdescribed in the box.More tips.More informtions aboutrooms and services.CONCEPT2
  • 7. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELPROS CONS- Both informative and co-municative- Well coordinated with thepage- Too much encyclopedic- Not very innovative- Informations can easelybe found elsewhereCONCEPT2
  • 8. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELA more detailedmap with infosabout airport,underground,hotels and res-taurant.Add a slideshow with trivia question,the questions are clickable and theyredirect to an internet page with theanswers.CONCEPT3
  • 9. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELPROS CONS- Coordinated with page’slayout- Interactive- Informative- Less information thanthe otherpourposesCONCEPT3
  • 10. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELPROJECT
  • 11. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELPROJECT
  • 12. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELPROJECT
  • 13. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GRELGRAZIEGiulia Laguzzi, Riccardo Gioria, Elisa Codazzi, Lorenzo Rizzoni