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2012 Marketing Plan

2012 Marketing Plan






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  • Growing Segment with Huge ImpactWebsite - Search-engine optimization (SEO) – driving customers to various pages within our siteSocial Media Sites to reach customers in their mode of communication/news gathering: Facebook, Twitter, LinkedIn, YouTube, and our Blogs.Videos – growing our video collection on YouTube with recent ads and property toursSearch Engines – we use SEO forto increase our searchability organically on Google and other search engines plus Pay-per-click advertisingBanner Ads – on local news, lake, weather and realty sites
  • Consistent messages to promote our brand –Built on local relationshipsPersonal connectionsLocal experts

2012 Marketing Plan 2012 Marketing Plan Presentation Transcript

  • Marketing to B-U-Y-E-R-S  Our goal in 2012 is to focus marketing dollars toward reaching real estate buyers and get them in contact with our agents.  Target Marketing
  • 2012 Media Types Our media mix includes a variety of marketing targets to reach buyers where and when they may be considering acquiring real estate. 1. Print Media 2. Signage 3. Television 4. Radio 5. Internet 6. In-house Literature
  • Print Media Newspapers Maps & Directories Local Area Guidebooks
  • Outdoor Advertising  Billboard Signs  Signage at Property Listings
  • Television Focus on Local TV stations
  • Internet MarketingGrowing Segment with Huge Impact & WidestReach Website Listing Syndication Social Media Videos Search Engines Banner Ads
  • More About Internet Listing Syndication  Social MediaOur company and agents have worked tomaximize our exposure on the major nationalreal estate listing sites including:  Eliason Realty Blog  AOL Real Estate  Like Us on Facebook  Homes.com  Follow Us on Twitter  Realtor.com  Visit our Company on  Trulia LinkedIn  Yahoo Real Estate  Visit Us on YouTube  Zillow  Oodle.com  and many more
  • Internet Screen Views –Social Media Pages
  • In-House Literature  Business Cards  Property Data Sheets / Listing Sheets  Exclusive Property Pamphlets  Listing Booklets  Mailings to customer baseRadio Marketing
  • Eliason Realty Model Utilize modern technologies but focus marketing on our long-standing values. This is our 50th year and some things we don’t want to change!