Web2.0 Primer

The City With no Police!

What 2.0??

“ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of the Internet…

A more mature, distinctive medium characterized by user participation, openness, and network effects.”

O’Reilly Radar – Web 2.0 Principles and Best Practices

The Machine is Us/ing Us video @ youtube

TV vs. Web

TV , radio, etc…

Viewer

Passive

Wants to know about the stars

Web

User

Passive / interactive / active

Wants to become the next star

Identity

Value Chain

Experiences

Services

Products

Raw Materials

Marketing vs. Search Marketing

I hate advertisements!

I love advertisements!!! ???

Advertisements are great If they are… Shown in the right time & to the right people

Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) Source: Dan Pink, A Whole New Mind via: tompeters.com

“ Human c reativit y is the ultimate economic resource.” —Richard Florida, The Rise of the Creative Class via: tompeters.com

Web2.0 Keywords

Blogs Blogs Blogs

a new blog started every half a second!

Google loves blogs

RSS / XML

Subscribe

RSS readers

Web2.0 Keywords

User-generated content

Blogs Blogs Blogs

videos

audios

ebooks

many-to-many

Peer to peer (P2P)

Social Networking

Myspace (250,000 new users per day Q1/2006)

Facebook

Hi5

Web2.0 Keywords

Social Bookmarking

Tags favorites user-generated classification

del.icio.us

Social Bookmarking

Browser-based

One computer only

Can’t deal with large data

Category-based

Doesn’t utilize community

Web-based

Anywhere … anytime

Thrives on large data

Tag-based

Lives on community

Web2.0 Keywords

Mass Collaboration / Participation

wikis

comments

favorites

Gold Corp

Reached a stage of no significant growth

Offered $575,000 for best ideas on finding gold

Input from “outsiders”; computer engineers, mathematicians, chemists etc.

110 targets identified (half of them not known)

80% of them produced significant amounts

$100 Million

$9 Billion!

Congratulations!

Web 2.0 CEOs

By: Michael Arrington

video @ youtube

Web 2.0 Core Patterns

The Long Tail

“ The world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker.” Helen Keller

Data Data Data

Data vs. Information

In computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information .