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Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
Web2.0 Primer
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Web2.0 Primer

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Transcript

  • 1.  
  • 2. The City With no Police!
  • 3. What 2.0??
    • “ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of the Internet…
    • A more mature, distinctive medium characterized by user participation, openness, and network effects.”
    • O’Reilly Radar – Web 2.0 Principles and Best Practices
  • 4. The Machine is Us/ing Us video @ youtube
  • 5. TV vs. Web
    • TV , radio, etc…
    • Viewer
    • Passive
    • Wants to know about the stars
    • Web
    • User
    • Passive / interactive / active
    • Wants to become the next star
  • 6.
    • Identity
    • Value Chain
    • Experiences
    • Services
    • Products
    • Raw Materials
  • 7. Marketing vs. Search Marketing
    • I hate advertisements!
    • I love advertisements!!! ???
  • 8. Advertisements are great If they are… Shown in the right time & to the right people
  • 9. Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) Source: Dan Pink, A Whole New Mind via: tompeters.com
  • 10. “ Human c reativit y is the ultimate economic resource.” —Richard Florida, The Rise of the Creative Class via: tompeters.com
  • 11. Web2.0 Keywords
    • Blogs Blogs Blogs
    • a new blog started every half a second!
    • Google loves blogs
    • RSS / XML
    • Subscribe
    • RSS readers
  • 12. Web2.0 Keywords
    • User-generated content
    • Blogs Blogs Blogs
    • videos
    • audios
    • ebooks
    • many-to-many
    • Peer to peer (P2P)
    • Social Networking
    • Myspace (250,000 new users per day Q1/2006)
    • Facebook
    • Hi5
  • 13. Web2.0 Keywords
    • Social Bookmarking
    • Tags favorites user-generated classification
  • 14. del.icio.us
  • 15. Social Bookmarking
    • Browser-based
    • One computer only
    • Can’t deal with large data
    • Category-based
    • Doesn’t utilize community
    • Web-based
    • Anywhere … anytime
    • Thrives on large data
    • Tag-based
    • Lives on community
  • 16. Web2.0 Keywords
    • Mass Collaboration / Participation
    • wikis
    • comments
    • favorites
  • 17. Gold Corp
    • Reached a stage of no significant growth
    • Offered $575,000 for best ideas on finding gold
    • Input from “outsiders”; computer engineers, mathematicians, chemists etc.
    • 110 targets identified (half of them not known)
    • 80% of them produced significant amounts
    • $100 Million
    • $9 Billion!
  • 18. Congratulations!
  • 19.
    • Web 2.0 CEOs
    • By: Michael Arrington
    • video @ youtube
  • 20. Web 2.0 Core Patterns
  • 21. The Long Tail
    • “ The world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker.” Helen Keller
  • 22. Data Data Data
    • Data vs. Information
    • In computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information .
    • Data is the next “Intel Inside”
  • 23. Harnessing Collective Intelligence
    • source: zdnet.com
  • 24. Perpetual Beta β
  • 25. Thank you 

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