Web2.0 Primer
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Web2.0 Primer

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    Web2.0 Primer Web2.0 Primer Presentation Transcript

    •  
    • The City With no Police!
    • What 2.0??
      • “ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of the Internet…
      • A more mature, distinctive medium characterized by user participation, openness, and network effects.”
      • O’Reilly Radar – Web 2.0 Principles and Best Practices
    • The Machine is Us/ing Us video @ youtube
    • TV vs. Web
      • TV , radio, etc…
      • Viewer
      • Passive
      • Wants to know about the stars
      • Web
      • User
      • Passive / interactive / active
      • Wants to become the next star
      • Identity
      • Value Chain
      • Experiences
      • Services
      • Products
      • Raw Materials
    • Marketing vs. Search Marketing
      • I hate advertisements!
      • I love advertisements!!! ???
    • Advertisements are great If they are… Shown in the right time & to the right people
    • Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) Source: Dan Pink, A Whole New Mind via: tompeters.com
    • “ Human c reativit y is the ultimate economic resource.” —Richard Florida, The Rise of the Creative Class via: tompeters.com
    • Web2.0 Keywords
      • Blogs Blogs Blogs
      • a new blog started every half a second!
      • Google loves blogs
      • RSS / XML
      • Subscribe
      • RSS readers
    • Web2.0 Keywords
      • User-generated content
      • Blogs Blogs Blogs
      • videos
      • audios
      • ebooks
      • many-to-many
      • Peer to peer (P2P)
      • Social Networking
      • Myspace (250,000 new users per day Q1/2006)
      • Facebook
      • Hi5
    • Web2.0 Keywords
      • Social Bookmarking
      • Tags favorites user-generated classification
    • del.icio.us
    • Social Bookmarking
      • Browser-based
      • One computer only
      • Can’t deal with large data
      • Category-based
      • Doesn’t utilize community
      • Web-based
      • Anywhere … anytime
      • Thrives on large data
      • Tag-based
      • Lives on community
    • Web2.0 Keywords
      • Mass Collaboration / Participation
      • wikis
      • comments
      • favorites
    • Gold Corp
      • Reached a stage of no significant growth
      • Offered $575,000 for best ideas on finding gold
      • Input from “outsiders”; computer engineers, mathematicians, chemists etc.
      • 110 targets identified (half of them not known)
      • 80% of them produced significant amounts
      • $100 Million
      • $9 Billion!
    • Congratulations!
      • Web 2.0 CEOs
      • By: Michael Arrington
      • video @ youtube
    • Web 2.0 Core Patterns
    • The Long Tail
      • “ The world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker.” Helen Keller
    • Data Data Data
      • Data vs. Information
      • In computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information .
      • Data is the next “Intel Inside”
    • Harnessing Collective Intelligence
      • source: zdnet.com
    • Perpetual Beta β
    • Thank you 