Web2.0 Primer
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Web2.0 Primer Presentation Transcript

  • 1.  
  • 2. The City With no Police!
  • 3. What 2.0??
    • “ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of the Internet…
    • A more mature, distinctive medium characterized by user participation, openness, and network effects.”
    • O’Reilly Radar – Web 2.0 Principles and Best Practices
  • 4. The Machine is Us/ing Us video @ youtube
  • 5. TV vs. Web
    • TV , radio, etc…
    • Viewer
    • Passive
    • Wants to know about the stars
    • Web
    • User
    • Passive / interactive / active
    • Wants to become the next star
  • 6.
    • Identity
    • Value Chain
    • Experiences
    • Services
    • Products
    • Raw Materials
  • 7. Marketing vs. Search Marketing
    • I hate advertisements!
    • I love advertisements!!! ???
  • 8. Advertisements are great If they are… Shown in the right time & to the right people
  • 9. Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) Source: Dan Pink, A Whole New Mind via: tompeters.com
  • 10. “ Human c reativit y is the ultimate economic resource.” —Richard Florida, The Rise of the Creative Class via: tompeters.com
  • 11. Web2.0 Keywords
    • Blogs Blogs Blogs
    • a new blog started every half a second!
    • Google loves blogs
    • RSS / XML
    • Subscribe
    • RSS readers
  • 12. Web2.0 Keywords
    • User-generated content
    • Blogs Blogs Blogs
    • videos
    • audios
    • ebooks
    • many-to-many
    • Peer to peer (P2P)
    • Social Networking
    • Myspace (250,000 new users per day Q1/2006)
    • Facebook
    • Hi5
  • 13. Web2.0 Keywords
    • Social Bookmarking
    • Tags favorites user-generated classification
  • 14. del.icio.us
  • 15. Social Bookmarking
    • Browser-based
    • One computer only
    • Can’t deal with large data
    • Category-based
    • Doesn’t utilize community
    • Web-based
    • Anywhere … anytime
    • Thrives on large data
    • Tag-based
    • Lives on community
  • 16. Web2.0 Keywords
    • Mass Collaboration / Participation
    • wikis
    • comments
    • favorites
  • 17. Gold Corp
    • Reached a stage of no significant growth
    • Offered $575,000 for best ideas on finding gold
    • Input from “outsiders”; computer engineers, mathematicians, chemists etc.
    • 110 targets identified (half of them not known)
    • 80% of them produced significant amounts
    • $100 Million
    • $9 Billion!
  • 18. Congratulations!
  • 19.
    • Web 2.0 CEOs
    • By: Michael Arrington
    • video @ youtube
  • 20. Web 2.0 Core Patterns
  • 21. The Long Tail
    • “ The world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker.” Helen Keller
  • 22. Data Data Data
    • Data vs. Information
    • In computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information .
    • Data is the next “Intel Inside”
  • 23. Harnessing Collective Intelligence
    • source: zdnet.com
  • 24. Perpetual Beta β
  • 25. Thank you 