Web Analytics - The Starting Point WAWDubai
Upcoming SlideShare
Loading in...5
×
 

Web Analytics - The Starting Point WAWDubai

on

  • 612 views

Most of the time we think of analytics as something that happens "after" a campaign or a launch. I'm arguing that it should be the other way around. Web analysts should be proactive and should start ...

Most of the time we think of analytics as something that happens "after" a campaign or a launch. I'm arguing that it should be the other way around. Web analysts should be proactive and should start recommendations for campaigns and changes and not just wait and provide analysis of what was done.

Statistics

Views

Total Views
612
Views on SlideShare
551
Embed Views
61

Actions

Likes
0
Downloads
7
Comments
0

4 Embeds 61

http://www.media-supermarket.com 31
http://media-supermarket.com 28
http://www.slideshare.net 1
http://dm3institute.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Web Analytics - The Starting Point WAWDubai Web Analytics - The Starting Point WAWDubai Presentation Transcript

  • Web Analytics The Starting Point Dubai – March 31 st , 2010
  • Why web analytics should be the starting point of campaigns and not to be used “afterwards”
  • What’s Working?
    • If something is working (or not) there is a reason for that.
    • Things will not improve by pushing more people to do the stuff that is not working
  • Example
    • Uploading a Photo
    • 5% conversion rate
    • Writing a blog post
    • 0.5% conversion rate
    If you have $1,000 where do you spend them?
  • Assuming a CPC of $1.00
    • Upload photo
    • 5% probability that users will upload
    • Expectation of 50 new photos (1,000x5%)
    • 50 new pages of content
    • $20 per photo
    • Write a blog post
    • 0.5% probability that users will write a post
    • Expectation of 5 new blog posts (1,000x0.5%)
    • 5 new pages of content
    • $200 per blog post
  • Recommended Processes for PPC and SEO
  • PPC Web Analytics
  • PPC - Recommended
    • Web analysts should play a proactive role in spotting opportunities, recommending budgets, and proposing changes to campaigns
  • Other Criteria - Bounce Rate
    • Send users to pages of the lowest bounce rate (content websites)
  • Choose lowest bounce rate pages within a category
    • All pages look the same, it’s about choosing ones that are already working
  • Other Criteria - $Index (GA)
    • Send users to pages that have a high $Index value
  • SEO Web Analytics
  • SEO - Recommended Strategy for moving forward (new keywords, new content?
  • Conclusion
    • Web analytics should play a proactive role in spotting opportunities, recommending budgets, and proposing changes to campaigns
    • Web analysts should initiate new projects, campaigns, sections, and not only wait to “analyze” what has been done
  • Thank You!