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Web 3.0 - Semantic Web Basics
 

Web 3.0 - Semantic Web Basics

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    Web 3.0 - Semantic Web Basics Web 3.0 - Semantic Web Basics Presentation Transcript

    • Web 3.0Structured Data Paving The Way
      WAW Dubai
      Episode 3 – April 14, 2010
      elias@media-supermarket.com
    • Why Structured Data?
      Gives meaning to strings of letters
      Establishes relationships between objects
      Helps in decision making
    • Analytics/Search-Friendly Sites
      Almost everything happens after users login
      Each user categorizes themselves (sex, age, country, political views, etc)
      Actions categorized (upload photo, change status, use application etc…)
    • Analytics/Search-Friendly Sites
      Number of views, comments, favorites help identify popular videos
      Percent viewed of video determine stickiness
      Tags determine content categorization
    • Analytics/Search-Friendly Sites
      Sales of items
      Reviews (and the number of reviews)
      Ratings
    • How Do You Extract Meaning From This Text?
      I live in Dubai, United Arab Emirates. I work at XYZ Inc. which sells products and services.
    • You Tag it with “Microformats”
      I live in<div class="adr">  <span class="locality">Dubai,</span>
        <span class="country-name">United Arab Emirates</span>
       </div>
      I work at <div class="org">XYZ Inc.</div>which sells products and services.
    • It’s much easier to make sense of the text
      “Dubai” is now a locality
      “United Arab Emirates” is a country
      “XYZ Inc.” is an organization
    • Relationships
      Link to other people in a “meaningful” way
      Embed information about the linked person to inform the site / search engine
    • hCard
      What search engines and other sites see
      What users see
      Similar to vCards
    • The Result
      Snippets of meta data about search results, make it easier for users to decide
    • Conclusion
      3 extra minutes of tagging an article can potentially multiply its effect, reach, and importance
    • Thank You

      elias@media-supermarket.com