Web 3.0 - Semantic Web Basics

Web 3.0Structured Data Paving The Way
WAW Dubai
Episode 3 – April 14, 2010
elias@media-supermarket.com

Why Structured Data?
Gives meaning to strings of letters
Establishes relationships between objects
Helps in decision making

Analytics/Search-Friendly Sites
Almost everything happens after users login
Each user categorizes themselves (sex, age, country, political views, etc)
Actions categorized (upload photo, change status, use application etc…)

Number of views, comments, favorites help identify popular videos
Percent viewed of video determine stickiness
Tags determine content categorization

Sales of items
Reviews (and the number of reviews)
Ratings

How Do You Extract Meaning From This Text?
I live in Dubai, United Arab Emirates. I work at XYZ Inc. which sells products and services.

You Tag it with “Microformats”
I live in<div class="adr"> <span class="locality">Dubai,</span>
<span class="country-name">United Arab Emirates</span>
</div>
I work at <div class="org">XYZ Inc.</div>which sells products and services.

It’s much easier to make sense of the text
“Dubai” is now a locality
“United Arab Emirates” is a country
“XYZ Inc.” is an organization

Relationships
Link to other people in a “meaningful” way
Embed information about the linked person to inform the site / search engine

hCard
What search engines and other sites see
What users see
Similar to vCards

The Result
Snippets of meta data about search results, make it easier for users to decide

Conclusion
3 extra minutes of tagging an article can potentially multiply its effect, reach, and importance

Thank You

elias@media-supermarket.com

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Web 3.0 - Semantic Web Basics

by Elias Dabbas

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Web 3.0 - Semantic Web Basics Presentation Transcript