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Your online presence (whether a website, a fan page, or a content channel) is a strategic way to connect with your audience. The ability to measure interactions, know where your audience comes from and what their preferences are is a key capability if you want to thrive online.
Google Analytics helps you achieve a deep understanding of your audience and aids you in developing strategies and tactics to improve your sales, revenues, leads, or whatever you want to achieve online.
Once you achieve a good understanding of your site and audience, it's time to drive the right traffic and implement your strategies with a larger audience, using Google AdWords.