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Global smartphone market

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An analysis

An analysis

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  • 1. The globalsmartphone market { Eli Aleyner – Sr. Product Manager
  • 2. Ñ  Why smartphones matter? Ñ  What platform matter? Ñ  Why HTML5 matters for Mobile app development? Ñ  Interesting stats to impress your mom.Agenda
  • 3. 1.2 millionSmartphones shippedworldwide daily
  • 4. 62%Of new post-paidsubscribers in Canadaget a smartphone
  • 5. 33%Of Canadians own asmartphone
  • 6. 41% 40% 38% 33% 32% 31% 28%Smartphones aspercentage of allmobile phones Source: ComScore – March 2011
  • 7. ñ10%Year-over-year increasein percentage ofCanadians owning asmartphone
  • 8. Why does it matter?
  • 9. 90% 78% 80% 70% 60% 50% 40% 31% 30% 20% 10% 0% Fixed broadband Mobile broadband subscriptions subscriptionsCanada: Fixedbroadband vs. Mobilebroadband Sources: CRTC data collection, OECD, Bank of America Merrill Lynch
  • 10. 296646.6 172376.1 Units shipped (in 139287.9 1000s) 122315.6 2007 2008 2009 2010Global: 72% YoY growthin smartphone unitsshipped 2009/2010 Sources: Gartier
  • 11. Global smartphonedistribution (Q1 2011Shipments)
  • 12. What platform has thelargest number ofactive devices globally?
  • 13. This is great…But what platform isshipping more devices?
  • 14. 50% 45% 40% 35% Android 30% 25% iOS 20% Blackberry 15% Win-OS 10% Symbian 5% 0% 2010 2010 2010 2010 2011 2011 Q1 Q2 Q3 Q4 Q1 Q2Worldwide smartphonemarket-share Sources: Gartner
  • 15. 5% 5% 5% 9% 10% 7% 12% 8% 30% 32% 28% Other 66% 55% 68% 13% 28% WinOS 40% Symbian 19% iOS 10% 32% 7% 13% Android 4% BlackberryBeware: Statistics Lie Sources: ComScore Mobilense 2010
  • 16. Platform 2011 Q4 avg October 10: units sold per 24hrs. iPhone 4S Android 510,746 tops 1 million Symbian 262,123 pre-orders in iOS Blackberry 215,701 139,036 first 24hrs of Bada 22,591 sales WinPhone7 18,943iPhone 4S in perspective Sources: Gartner
  • 17. This is great…But how does this affectthings?
  • 18. Ñ  Customers are confused what platform to build for Ñ  Fast-rate of change scares many customers Ñ  Customers try to hedge bets with HTML5 appsMarket fragmentation isbad
  • 19. Ñ  Not cross-platform Ñ  Benefits in flexibility Ñ  HTML5 app performance not on par with native Ñ  Hybrid HTML5 – Native apps viable choice for many customers Ñ  XtremeLabs customer recommendation (for cost conscious customers) Ó  1 platform = Native application is cheaper Ó  2 platforms = Native applications are cheaper Ó  3 platforms = HTML5 application is cheaperHTML5 The good thebad and …
  • 20. 1.  Smartphones will shortly be the majority of mobile phones in Canada and the world 2.  Things change… quickly! 3.  Things change even faster in mobile 4.  Multi-platform technologies both a challenge & opportunityConclusions
  • 21. Ñ  Questions?Thank you!
  • 22. Appendix
  • 23. 65% 49% 41% 35% 33% 30% 27% 25% 23% 21% 21% 20% 19% 18% 13% 13% 12% 11% 10% 9%Mobile Behavior inCanada Source: ComScore – March 2011
  • 24. $500 $411 $400 $384 $400 $359 $340 $267 $283 $300 $235 $254 $216 $200 $100 $- 2006 2007 2008 2009 2010 Fixed MobileGlobal: Revenue frominternet service Sources: IDATE