Your SlideShare is downloading. ×
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Social Media ROI? Is that Possible?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media ROI? Is that Possible?

688

Published on

Presentation from Social Media 301 outlining key considerations for measuring social media ROI and some Cisco examples. For more information, please contact Elizabeth Houston (Twitter: @elhoust or …

Presentation from Social Media 301 outlining key considerations for measuring social media ROI and some Cisco examples. For more information, please contact Elizabeth Houston (Twitter: @elhoust or LinkedIn: elizabeththouston)

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
688
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1 Social Media ROI? Is That Really Possible? Elizabeth Houston Global Events Social Media Manager Comsys for Cisco @elhoust June 3, 2011
  • 2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 2 “93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter).” B2B Magazine, April 2011
  • 3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 3 What are Key Social Media ROI Types?  Increased engagement  Reduced costs  Higher revenue  Deeper loyalty  Expanded awareness and audiences  Peer-to-peer word of mouth
  • 4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 4 What Methods Lead to Higher ROI?  Interactive involvement  Online and in-person integration  Channel integration  Crowdsourcing  Incentives  Innovations
  • 5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 5 What Can I Do to Maximize ROI?  Create a clear plan and goals  Plan an integrated approach  Research “watering holes”  Build a centralized location  Monitor regularly  Track links  Use searchable keywords  Include simple call-to-actions  Focus on audience needs  Be patience  Pilot when possible
  • 6. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 6
  • 7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Reduced Costs • Replace costly methods with free or low-cost channels • Monitor regularly • Cultivate audience over time • Create consistent messages
  • 8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 CRS-1 Launch Approach: Traditional, physical event Travel: required extensive audience travel to San Jose, CA Size: 100+ attendance in 100 countries Cost: $20,000+ in airport car service alone Coverage: 87 articles, 135 press attended events ASR 1000 Launch Approach: Virtual, Social and Visual— Leveraging Web 2.0 technologies Travel: No travel ─saved carbon emissions equal to 188 tons of coal or 42,000 gallons of gas Size: Global; 9,000+ attendance in 128 countries Cost: Less than ONE-SIXTH of CRS-1 launch expense Coverage: 245 articles, 1000+ blog posts, 45M+ impressions Expanded Channels • Leverage existing channels • Replace costly methods with free or low-cost channels • Reach different audiences • Create online/onsite experiences
  • 9. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Launched 1/10… New Business by July 2,500 Participants 5,300 Votes 3,300 Comments 800+ Ideas Higher Revenue • Crowdsource • Involve audiences • Give audience a voice • Follow through
  • 10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Deeper Loyalty / More Awareness • Create incentives • Develop topic Twitter/USTREAM chats • Integrate audiences • Involve ongoing participation • Be transparent
  • 11. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Innovations • Integrate mobile • Pilot QR codes • Try augmented reality • Include geo-tagging • Plan for commerce iPhone Version: HTML5 Version:
  • 12. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 12
  • 13. Guy’s audio – via computer Guy’s audio – via telephone Social media back channel – share your thoughts! WebEx Meet beta – get it today, use it for meetings! Pass The Ball Series • Showcase products • Leverage influencers • Create engagement opportunities
  • 14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 15 Total Pass the Ball Registrants 21,500 % converted to a Free Trial of WebEx 4.5% % converted to a paying customer 1.5% Customer Conversions • Identified leads • Analyzed data • Nurtured potential leads • Added new customers
  • 15. Cisco Social Media Resources Connect with Elizabeth Houston:  @elhoust  LinkedIn Join the Conversation:  @CiscoEvents  @CiscoSocial  Social@Cisco Central
  • 16. Thank you.

×