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New Digital & Social Media Marketing

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Presented @ FX lifestyle x'ntre

Presented @ FX lifestyle x'ntre
IKAPRAMA Marketers Night
6th March 2012

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New Digital & Social Media Marketing Presentation Transcript

  • 1. New Digital & Social Media Marketing Elga Yulwardian, MM, MBuss IT IKAPRAMA Marketers Night"Opportunities & Challenges of The New Digital Social Media Marketing” FX Lifestyle X’nter, 6 March 2012
  • 2. Discussion Topic• Brand on Digital Landscape• Social Marketing: Beyond Social Media Maintenance• New Technology Adoption• Content Based Marketing• Digital Evaluation & Measurement
  • 3. 1. Brand on Digital Landscape• Digital & real life• Digital brand universe Why Digital?
  • 4. Digital & Real LifePranav MistryBorn 1981, Palapur IndiaPhD Candidate MIT, USA
  • 5. Source: Digital is Dead, Kai Platschke
  • 6. Digital Brand Universe Source: Tipping Sprung
  • 7. Internet Technology Milestone Source: Tipping Sprung
  • 8. 2. Social Marketing: Beyond Social Media Maintenance• Corporate & customer is horizontal• Find your tribes, understand them• Create relation with informal leaders to be your brand’s evangelists
  • 9. Corporate Social Media Adoption Source: Manta Corp.
  • 10. Source: Syncapse Research
  • 11. Source: Syncapse Research
  • 12. Source: Syncapse Research
  • 13. Digital Communities50% of Kaskus users are IM3 subscribers
  • 14. Digital Community Fill-in Strategy Kaskus.us Detikblog Subscribers Active on Social Media ID Android Kompasiana Satisfied Customers50mio Un Satisfied Customers Already became fans
  • 15. Finding Tribes and Informal Leader
  • 16. Digital Crowdsourcing
  • 17. Artificial Intelligence & Virtual CS
  • 18. 3. New Technology Adoption• Digital media placement technology• Augmented Reality
  • 19. Source: Admax Network
  • 20. Source: Admax Network
  • 21. Source: Admax Network
  • 22. Source: Chango
  • 23. Augmented Reality 1975 Myron Krueger creates Videoplace to allow users to interact with virtual objects for the first time. 1989 Jaron Lanier coins the phrase Virtual Realityand creates the first commercial business around virtual worlds. 1990 Tom Caudell coins the phrase Augmented Reality while at Boeing helping workers assemble cables into aircraft 1992L.B. Rosenberg develops one of the first functioning AR systems called Virtual Fixtures 2000 Bruce H. Thomas develops ARQuake the first outdoor mobile AR game 2008 Wikitude AR Travel Guide launches on Oct. 20, 2008 with the G1 Android phone 2009 Teh Sosro, Kompas dan PT Telkom used AR for their campaign
  • 24. Augmented Reality as a media
  • 25. Augmented Reality for customer experience
  • 26. Augmented Reality for on ground sales promo
  • 27. Augmented Reality for creative ads
  • 28. 4. Content Based Marketing• Digital media placement technology• Augmented Reality
  • 29. One Red Paper Clip
  • 30. 5. Digital Evaluation & Measurement
  • 31. Source: Digital is Dead, Kai Platschke
  • 32. Realtime Media Analysis
  • 33. Realtime Social Media Analysis
  • 34. Fans Value Measurement
  • 35. Social Media Measurement Conversation EngagementReach
  • 36. Thank you and let’s talk