Transforming Markets, Improving LivesThe role of ICT center as a catalyst for agriculture development in Bangladesh       ...
Content• About Bangladesh, About Katalyst• ICT and Agriculture   • Constraints and Opportunities   • Katalyst Strategy• In...
About KatalystA private sector development project whose ambition is to make markets work for the poor. Weanalyze differen...
Bangladesh – ICT Facts•Rural population ~ 70%•Persons/sq.km: Around 1,000•Agriculture provides ~ 40% of employment•Small b...
Constraint & Opportunities   Lack of adequate access to       High mobile reach      livelihood information               ...
Katalyst StrategyWorking with telecom operators                                 Working with Grameenphoneto develop sustai...
Tele-center: The Business Story• Partnership with  Grameenphone to establish  500+ Community Information  Center across th...
Help Line: Giving farmers and business, access• Partnership with Banglalink for  helpline. Currently there is an agro  bas...
Forming win-win partnership and developing right offers     Improved,                                                     ...
Sustainable Agriculture Services in these Centers• Information Service through  Agriculture websites (information  periodi...
Sustainable Agriculture Services in these Centers• Fertilizer Recommendation Software  (in 100 location so far)    • Provi...
Impact• 860,000 farmers and small business  have used services as of June 2011• 730,000 farmers and small business  have a...
Lessons•   Services needs to be demand driven rather than supply•   Information needs to be validated.•   Build on existin...
“Farooque” the tomato farmerFarooqe, a tomato farmer in Shibganj,Bogra, was facing heavy losses due topest attack on his c...
Thanks!!!      For more information:      www.katalyst.com.bd               Or      www.swisscontact.ch              E-mai...
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The role of ict center as a catalyst for agriculture development in bangladesh shahroz

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  • I’ll start by giving you a very brief overview of the project.In the second part I’ll walk you though our experience in implementing the DCED standard, focusing particularly on the challengesIn the final part I will talk about what I see as the next challenge in MRM – better capturing systemic change
  • The role of ict center as a catalyst for agriculture development in bangladesh shahroz

    1. 1. Transforming Markets, Improving LivesThe role of ICT center as a catalyst for agriculture development in Bangladesh December 1st 2011 www.e-asia.org
    2. 2. Content• About Bangladesh, About Katalyst• ICT and Agriculture • Constraints and Opportunities • Katalyst Strategy• Initiatives: • Tele-centers in Rural Bangladesh with Grameenphone • Call Center targeting farmers with Banglalink• Agriculture Services• Key Lessons www.e-asia.org
    3. 3. About KatalystA private sector development project whose ambition is to make markets work for the poor. Weanalyze different sectors of Bangladesh economy, see their pro-poor growth potential, determine thesystemic constraints that impinge on the sector growth and then working with market actors (publicand private) devise and implement solution to address the constraints. Phase I Phase IIDonors • DFID • DFID • SDC • SDC • SIDA • CIDA • The Embassy of NetherlandsImplementers • Swisscontact, • Swisscontact, • GTZ-IS • GTZ-ISDuration • Oct ’02 –15 Mar ’08 • 16 Mar ’08 – 15 Mar ’13Budget • US$ 20 million • US$ 45 millionLine Ministry • Ministry of Commerce • Ministry of Commerce www.e-asia.org
    4. 4. Bangladesh – ICT Facts•Rural population ~ 70%•Persons/sq.km: Around 1,000•Agriculture provides ~ 40% of employment•Small but growing computer and internetpenetration•Cell phone subscribers 82.4 million•Voice communication coverage Nationwide•Data Communication coverage Nationwide•Government’s Commitment of Digital Bangladeshby 2021•ICT declared as thrust sector www.e-asia.org
    5. 5. Constraint & Opportunities Lack of adequate access to High mobile reach livelihood information Satisfactory ICT Lack of adequate access to infrastructure basic services Lack of skilled HR Competitive ICT industry and environment Lack of awareness among farmers about service offers www.e-asia.org
    6. 6. Katalyst StrategyWorking with telecom operators Working with Grameenphoneto develop sustainable service to set up Communityoffer targeting farmers information Centers Working with Banglalink to Develop sustainable set up call center targeting ICT offers farmers (public & private)Working with content Farmers & Working with service Smallproviders and government Business get providers to developagency to develop valid easier access extension offersagriculture information to Information targeting farmersresource for farmers service Develop Develop Sustainable Sustainable Content Promotional Market Offers www.e-asia.org
    7. 7. Tele-center: The Business Story• Partnership with Grameenphone to establish 500+ Community Information Center across the country.• Linkages with content providers, NGOs and Government• Provides a range of sustainable service to farmers and rural audience. www.e-asia.org
    8. 8. Help Line: Giving farmers and business, access• Partnership with Banglalink for helpline. Currently there is an agro based helpline and access to finance helpline• Facilitate linkage between content source and service delivery channel• Developed a business model for the sustainable service offer www.e-asia.org
    9. 9. Forming win-win partnership and developing right offers Improved, New market sustainable Telecom creation, Katalyst service service for Operators farmers & rural offers entrepreneurs • Telecom operators aims to increase service user base in rural areas, including rural entrepreneurs and farmers • Katalyst targets enhancing the growth of rural entrepreneurs and farmers through effective use of ICTKatalyst Telecom Operators• Market assessment • Ownership of service offer• Capacity building • Capacity building of centers/agents• Content/Service development • Promotion• Promotion www.e-asia.org
    10. 10. Sustainable Agriculture Services in these Centers• Information Service through Agriculture websites (information periodically updated) • Cultivation techniques • Disease management • New technology • Inputs • Eg: ruralinfobd.com. Ekrishok.com• Links to Government services - proposed www.e-asia.org
    11. 11. Sustainable Agriculture Services in these Centers• Fertilizer Recommendation Software (in 100 location so far) • Provides recommended dosage of micro and macro nutrients based on • Location • Crop • Soil type• Access to Markets • Providers information on buyers of crops, fisheries, livestock • Eg. Cellbazaar, krishibazaar www.e-asia.org
    12. 12. Impact• 860,000 farmers and small business have used services as of June 2011• 730,000 farmers and small business have acknowledged benefits• Around 60% of these beneficiaries earn less $2.5 dollars a day(Source: Katalyst Annual Report 2010-11, Impact Assessment Reports) www.e-asia.org
    13. 13. Lessons• Services needs to be demand driven rather than supply• Information needs to be validated.• Build on existing systems, norms, needs• Localized services: language, delivery mode• Take technology to the customers (“last mile”)• Information-interaction-transaction-transformation• Low Cost, High Volume• Measuring impact is a challenge• Needs ownership, incentives of private and public sector: Public- private partnership www.e-asia.org
    14. 14. “Farooque” the tomato farmerFarooqe, a tomato farmer in Shibganj,Bogra, was facing heavy losses due topest attack on his crop. He soughtservices from an ICT Center andreceived advice to on how address theproblem. He ended up selling thetomato for Tk 14,000 (USD 200), andat a profit of Tk 8,000 (USD 120). www.e-asia.org
    15. 15. Thanks!!! For more information: www.katalyst.com.bd Or www.swisscontact.ch E-mailShahroz.jalil@swisscontact-bd.org www.e-asia.org

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