Fertilizer recommendation through e service-fouzia nasreen, katalyst


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Fertilizer recommendation through e service-fouzia nasreen, katalyst

  1. 1. Fertilizer Recommendation through E-Service Fouzia Nasreen 02 December 2011 www.e-asia.org
  2. 2. Content <ul><li>About Katalyst </li></ul><ul><li>Bangladesh: ICT Facts </li></ul><ul><li>Katalyst Strategy </li></ul><ul><ul><li>Constraint Analysis </li></ul></ul><ul><ul><li>The Solution </li></ul></ul><ul><ul><li>Facilitating PPP </li></ul></ul><ul><li>Results </li></ul><ul><li>Way Forward </li></ul>
  3. 3. About Katalyst <ul><li>A pro-poor market development projec </li></ul><ul><li>Funded by UkAid, SDC, CIDA and The Embassy of Netherlands under MoC. </li></ul><ul><li>Working in selected rural and urban sectors. </li></ul><ul><li>Facilitates systemic changes. </li></ul><ul><li>Promotes innovative public and private sector partnerships </li></ul><ul><li>Ensures sustainability in its intervention designs. </li></ul>
  4. 4. Sectors <ul><li>Fish </li></ul><ul><li>Maize </li></ul><ul><li>Vegetables </li></ul><ul><li>Prawns </li></ul><ul><li>Jute </li></ul><ul><li>Potatoes </li></ul><ul><li>Furniture </li></ul>
  5. 5. Cross-sectors <ul><li>Cross-sector components: </li></ul><ul><ul><li>Seeds </li></ul></ul><ul><ul><li>Fertilisers </li></ul></ul><ul><ul><li>Irrigation </li></ul></ul><ul><ul><li>Packaging </li></ul></ul><ul><ul><li>Distribution </li></ul></ul><ul><li>Cross-sector services: </li></ul><ul><ul><li>Local government services </li></ul></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>ICT </li></ul></ul><ul><ul><li>Export promotion </li></ul></ul>
  6. 6. Bangladesh – ICT Facts <ul><li>Rural population ~ 70% </li></ul><ul><li>Persons/sq.km: Around 1,000 </li></ul><ul><li>Agriculture provides ~ 40% of employment </li></ul><ul><li>Small but growing computer and internet penetration </li></ul><ul><li>Cell phone subscribers 82.4 million </li></ul><ul><li>Voice communication coverage Nationwide </li></ul><ul><li>Data Communication coverage Nationwide </li></ul><ul><li>Government’s Commitment of Digital Bangladesh by 2021 </li></ul>
  7. 7. Katalyst’s Strategy
  8. 8. Constraint Analysis for Agriculture Sectors Causes Why? Who? How? Sustainable? Symptoms 3. Lack information on cultivation, dosage of inputs, etc. 4. Low access to input (fertilizer, seed, irrigation) related information <ul><li>Low income of farmers </li></ul><ul><li>2. Low quality/productivity </li></ul>
  9. 9. The Solution: FRS SRDI Technical Committee Data Entry to the software by MIS department Hosting (maintenance, upgradation, dissemination) Banglalink Call Centre GP CIC Farmers
  10. 10. Facilitating PPP <ul><li>Katalyst and SRDI jointly developed FRS to provide accurate fertilizer recommendations based on village-specific soil testing results. </li></ul><ul><li>Grameenphone (through their Community Information Centers) and Banglalink (through their agricultural helpline known as “Banglalink Krishi Jigyasha 7676”) joined as partners to disseminate the information to the farmers. </li></ul>
  11. 11. Service delivery process from different channels farmers asks about SRDI fertilizer recommendation Call center agent logs in to SRDI FRS website Fertilizer recommendation card is prepared automatically Agents provide the fertilizer recommendation over phone Call center agents asks required information from customers and fills up required information fields farmers asks about SRDI fertilizer recommendation CIC operator logs in to SRDI FRS website Fertilizer recommendation card is prepared automatically CIC operator provide the fertilizer recommendation through FRS card(printed) CIC operator asks required information from customers and fills up required information fields
  12. 12. Fertilizer Recommendation Software <ul><li>Fertilizer Recommendation Software is active in around 100 location so far </li></ul><ul><li>Website address: </li></ul><ul><li>www.frs-bd.com </li></ul><ul><li>Provides recommended dosage of fertilizer based on </li></ul><ul><ul><ul><li>Location </li></ul></ul></ul><ul><ul><ul><li>Crop </li></ul></ul></ul><ul><ul><ul><li>Soil type </li></ul></ul></ul>
  13. 13. Results
  14. 14. At farmers’ level… <ul><li>Katalyst assessments in 2010 show that farmer yields increased by 5-25% coupled with a cost reduction of around 25% for different crops (including vegetables, rice, maize and others) due to the use of the FRS. </li></ul>
  15. 15. Yeakub Ali… <ul><li>Yeakub Ali lives in Gaibandha district owns 11 acres of cultivatable land . In 2009, Ali came to know that farmers can use FRS by visiting GPCIC or by calling Banglalink Jigyasha 7676 if they provided five basic information. Following the FRS recommendations, Ali reduced the usage of urea by 12 kg and potash by 6.5 kg for his entire land. Despite applying an additional two fertilizers − Zinc and TSP - his total fertilizer cost was still low. The quality of the aubergine was much better than before and production had increased by one ton. </li></ul><ul><li>Since the quality had improved, Ali was able to sell his aubergine at a higher price - doubling his total income from BDT30,000 (USD 428) to BDT 60,000 (USD 860). </li></ul>
  16. 16. At the National level… <ul><li>In 2010, the Bangladesh Association of Software and Information Services </li></ul><ul><li>(BASIS) awarded the </li></ul><ul><li>“ Best use of IT” award </li></ul><ul><li>to FRS. </li></ul><ul><li>This award is the highest recognition from the apex </li></ul><ul><li>body of the Bangladesh software industry. The award was received by Director, SRDI. </li></ul>
  17. 17. Way Forward <ul><li>Database currently being updated for the rest of the upazillas (300 upazillas by early 2012). </li></ul><ul><li>Efforts shall continue to provide this service toll free to farmers through incorporating BTRC and private telecommunication companies into the program. </li></ul><ul><li>Katalyst is in discussion with BADC to develop a similar mechanism for irrigation information. </li></ul>
  18. 18. Thank You