Bringing services/Products related to Government / Business to the doorsteps of people in the rural hinterland ( Panchayat level …the Last mile )
Encouraging, developing Rural Entrepreneurship ie Village level Entrepreneurs (VLEs) with sustainable livelihood
Be a catalyst for change .
Bridging the Divide www.e-asia.org
Rural Citizens Global Village ACCESS TO THE WORLD Human interface with the consumer Technology to ensure faster and transparent transactions Support structure Human, Digital & Physical network driving efficient access to Rural India Bridging the Divide www.e-asia.org
Dimensions Sahaj provides G2C & B2C services to villages with pop strata of sub 10k through 24k + CSCs across 6 states in India– driven thru state of the art technology platforms . Bridging the Divide www.e-asia.org State of Art Technology 24K+ CSCs across 6 states Pop Strata: Sub 10,000 Delivery of Products & Services
Learning solutions at the doorsteps of the villagers (total registration – 75,974)
Offers courses which the villagers otherwise do not have access to like Tally, Hardware and Software crash courses etc.
e-Learning at Sahaj Centre Bridging the Divide www.e-asia.org
Learning's as an Implementer of a Rural ICT Player Bridging the Divide
Delivery Infrastructure creation is possibly is the easier of the tasks. More important is to prepare the information systems and data warehouses at the back end.
Understanding of Village economy, i.e. , livelihood of people and hence the services they need most. ( cliché- There is a huge potential in rural market…)
Paradigm shift in the mindset of Govt functionaries at the lower level in terms of technology and appreciation of the reach such programs can create in a seamless and efficient manner, eliminating intermediation.
Technology plays a much more important role in such Rural Telecentres compared to their Urban counterparts in since the Rural customers do not have many alternate choices .
Technology is perishable. Hence one must always engage with technology solution providers to bring in more affordable , efficient and less and less resource hungry solutions.
Though ICT modules use technology as their backbone, yet in rural areas the element of trust is a big differentiator. Hence the ICT Centre operator( VLE) plays a key role. His selection, training and regular engagement are pivotal to success.
Learnings as an implementer- Cont … Bridging the Divide
7. Last mile electricity and connectivity along with its affordability (VSAT, RF, Wired & Mobile Broadband ) is a major factor in the success. Our learning has been that VSAT has been till date the most efficient and secure system but expensive.
8. Selection of correct services and products ( B2C) to be offered as needed by the Rural citizen
Logistics is still a grey area, in case return to manufacturer is required.
Contrary to the large number of choices in urban areas, customers in rural area are dependent on you and may loose trust if products/ services offered do not fulfill their expectation.If you are dealing with FMCD kind of products, it is imperative that you have a reliable servicing tie-up.
9 . Capacity of Building of our own employees and the VLEs to understand the Rural citizen his aspirations and needs and to be bale to constantly engage with him is very critical more than even the technology !
10. Education is a universally a high demand segment in most villages . Froma marketeer’s perspective, the need is primarily for Basic Computer Training followed by Tuitions and then and vocational training. Key points to a successful Education business delivery will be based on
Affordability – Pricing of products.
Certification of the courses and recognition by Potential Employers
Ability to generate demand and leads through engagement activities at Village schools and nearby colleges.
Work as a change agent with multiple agencies to improve the quality of Rural life..........
Bridging the Divide www.e-asia.org
Way ahead The road ahead may not be as smooth but the pleasure of servicing a customer who need you the most has been a far more enriching and engaging experience for us…… Bridging the divide www.e-asia.org
Thank You www.sahajcorporate.com www.e-asia.org