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Ravi Makhija
 

Ravi Makhija

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Presentation given by Ravi Makhija, Chief Operating Officer, SAS Institute (India) Pvt Ltd on August 3rd, 2011 at eWorld Forum (www.eworldforum.net) in the session Urban Governance and Infrastructure

Presentation given by Ravi Makhija, Chief Operating Officer, SAS Institute (India) Pvt Ltd on August 3rd, 2011 at eWorld Forum (www.eworldforum.net) in the session Urban Governance and Infrastructure

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  • Talking Points SAS empowers individuals and business units to solve priority issues faster…and then evolve to new areas over time.  How? By providing an effective infrastructure for managing the growing appetite for intelligence…for gaining greater ROI from existing IT investments…and for supporting sustainable growth through innovative use of technology and information.
  • Talking Points When you look at your business, you ask questions—all sorts of questions. It’s the end of a quarter and you look at one of your product lines and find that you’ve come up short in terms of revenue. “What happened?” Analytics can be brought to bear on this discovery process. And your business questions can be segmented into two groups…
  • Talking Points The first are those questions that really support reactive decision making…“What happened?” is one of them. You get your standard report at the end of the quarter, and notice there’s a dip in sales. So you ask “Where exactly is the problem?” Maybe you do some query drilldown…some OLAP…and figure out where you missed the mark. So you try to determine “What actions are needed?” But you are basing the answer on the data you just looked at. It’s all reactive. It’s all about what happened in the past. It’s simply not enough anymore.
  • Talking Points What about these other questions: “Why is this happening?” “What will happen next?” “What’s the best that can happen?” “What if these trends continue?” What if, going into a sales quarter, you were able to see the trend…predict the future outcome…put programs in place that would allow you to deviate from where you were headed…avoid the problem…and protect your revenue stream? This is a different set of analytics…a proactive way of making business decisions. This is the unique competitive advantage that SAS provides. When you look at analytics, think about the TOTAL spectrum…
  • Value or benefit realisation
  • If we are able to increase the Availability and Reliability, it results in huge cost savings. It’s a fitment to PAM.

Ravi Makhija Ravi Makhija Presentation Transcript