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Presented to Women in Finance and Banking at Thrings LLP, Bristol

Presented to Women in Finance and Banking at Thrings LLP, Bristol

Published in: Business, Technology
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Transcript

  • 1. What?! I don’t get it… Isn’t Twitter just for Britney?
  • 2. The changing face
  • 3. For those that don’t know…
  • 4. For those that don’t know…
  • 5. The facts…
    • 140 characters is all it takes
    • There are over 180million Twitter accounts today
    • About 6% of them are in the UK (that’s about 10million)
    • There are around 640 tweets per second
    • 41% of Tweeters haven’t tweeted since they opened their account… there is hope!
  • 6. How’s this relevant to business?
    • Twitter’s search engine gets around 600million queries every day
    • The majority of users are aged 35+ and have a household income of over £50,000
  • 7. Not convinced yet?
  • 8. Things you can do with Twitter
    • Monitor your brand – what are people saying about you and your profession?
    • Develop your brand awareness
    • Keep in touch
    • Announce special deals or activities
    • Promote expertise
    • Communicate
  • 9. Isn’t it really just for Britney?
    • Lawford Kidd @PILawScotland
    • Wards Solicitors @WardsSolicitors
    • Thrings @ThringsLaw
    • CIPD @CIPD
    • HSBC
    • Made by Bob @MadeByBob
    • Cheap Accounting @cheapaccounting
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  • 19. Ok, convinced… now what?
    • Set up your profile and biog
      • Your biog should include a bit about who you are and what you tweet about (not just what you do)
      • Logos are ok, but people like to connect with people. Try using a photo of you
      • If SEO is important, name your profile photo
      • Include your website/blog link in your profile
  • 20. Done that…next!
    • Now it’s time to get out there…
      • Think of Twitter like a networking event – DM isn’t the best way to start
      • Use # to find interesting people to follow
      • Check out the ‘who to follow’ section
      • First be interested – find people that contribute good content and follow them
      • Then be interesting – provide content yourself and contribute to the conversation
  • 21. I want my own contacts!
    • So, you’re following people but want people to follow you back?
      • Twitter is about making conversations so @people that you’re finding really interesting and strike up a conversation
      • Join in the chat – many professional organisations have ‘tweet-ins’ – at the least, get talking in response to tweets you’ve liked
      • Retweet (RT), if you enjoy a tweet, to share it with your followers
  • 22. Got the gist… any other tips?
    • If something goes wrong http://support.twitter.com
    • It doesn’t have to be perfect, but it does have to be you!
    • Engage with people outside of your normal friends/colleagues
    • Use link shorteners like bit.ly to make more room
    • As hard as it might be, resist the numbers game. If you tweet good content people will come.
    • Start and end your day with a tweet.
    • Find your favourite brands/companies and follow them for inspiration.
    • Make sure you respond to tweets if people are kind enough to mention you.
    • Keep it fresh – set up Google Alerts for topics of interest – you can tweet directly from there and save time
    • Check your profile tab regularly – would you follow you?
  • 23. And finally…
    • Balance promoting with sharing expertise
    • Schedule tweets if you’ll be away
    • Find ways to take it from Twitter to face-to-face… the rest is up to you!
  • 24. Don’t be restricted by what I’ve said… make it work for you.

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