Tweet your way to the top
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Tweet your way to the top

on

  • 321 views

Presented to Women in Finance and Banking at Thrings LLP, Bristol

Presented to Women in Finance and Banking at Thrings LLP, Bristol

Statistics

Views

Total Views
321
Views on SlideShare
321
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Tweet your way to the top Presentation Transcript

  • 1. What?! I don’t get it… Isn’t Twitter just for Britney?
  • 2. The changing face
  • 3. For those that don’t know…
  • 4. For those that don’t know…
  • 5. The facts…
    • 140 characters is all it takes
    • There are over 180million Twitter accounts today
    • About 6% of them are in the UK (that’s about 10million)
    • There are around 640 tweets per second
    • 41% of Tweeters haven’t tweeted since they opened their account… there is hope!
  • 6. How’s this relevant to business?
    • Twitter’s search engine gets around 600million queries every day
    • The majority of users are aged 35+ and have a household income of over £50,000
  • 7. Not convinced yet?
  • 8. Things you can do with Twitter
    • Monitor your brand – what are people saying about you and your profession?
    • Develop your brand awareness
    • Keep in touch
    • Announce special deals or activities
    • Promote expertise
    • Communicate
  • 9. Isn’t it really just for Britney?
    • Lawford Kidd @PILawScotland
    • Wards Solicitors @WardsSolicitors
    • Thrings @ThringsLaw
    • CIPD @CIPD
    • HSBC
    • Made by Bob @MadeByBob
    • Cheap Accounting @cheapaccounting
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Ok, convinced… now what?
    • Set up your profile and biog
      • Your biog should include a bit about who you are and what you tweet about (not just what you do)
      • Logos are ok, but people like to connect with people. Try using a photo of you
      • If SEO is important, name your profile photo
      • Include your website/blog link in your profile
  • 20. Done that…next!
    • Now it’s time to get out there…
      • Think of Twitter like a networking event – DM isn’t the best way to start
      • Use # to find interesting people to follow
      • Check out the ‘who to follow’ section
      • First be interested – find people that contribute good content and follow them
      • Then be interesting – provide content yourself and contribute to the conversation
  • 21. I want my own contacts!
    • So, you’re following people but want people to follow you back?
      • Twitter is about making conversations so @people that you’re finding really interesting and strike up a conversation
      • Join in the chat – many professional organisations have ‘tweet-ins’ – at the least, get talking in response to tweets you’ve liked
      • Retweet (RT), if you enjoy a tweet, to share it with your followers
  • 22. Got the gist… any other tips?
    • If something goes wrong http://support.twitter.com
    • It doesn’t have to be perfect, but it does have to be you!
    • Engage with people outside of your normal friends/colleagues
    • Use link shorteners like bit.ly to make more room
    • As hard as it might be, resist the numbers game. If you tweet good content people will come.
    • Start and end your day with a tweet.
    • Find your favourite brands/companies and follow them for inspiration.
    • Make sure you respond to tweets if people are kind enough to mention you.
    • Keep it fresh – set up Google Alerts for topics of interest – you can tweet directly from there and save time
    • Check your profile tab regularly – would you follow you?
  • 23. And finally…
    • Balance promoting with sharing expertise
    • Schedule tweets if you’ll be away
    • Find ways to take it from Twitter to face-to-face… the rest is up to you!
  • 24. Don’t be restricted by what I’ve said… make it work for you.