User journey

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User journey

  1. 1. P R E - S E R V I Z I O C O N O S C E R E RETROAGIRE P O S T- S E R V I Z I OS E R V I Z I O A B I L I TA R E Web site TicketAdvertise channel Check in panel Device BACKSTAGE CONTESTODESCRIZIONEDESCRIZIONE FRONTSTAGE Magnify StaffTicket office Before During Magnify smart space SOSTENIBILITA’ e ResellerMagnify tag Influencer e e e Before (from home) Before (on site) Before (from home) Before (on site) Information: •about the system •about the service •about pros & cons •instructions / demo Ticket sell or pre-sell Information: •about the system •about the service •about pros & cons •instructions / demo via: •Depliant / Leaflets •Traditional: -local transports - roads - posters •New Media - Social FB TW - Other Websites Information & Advertise on the back side or on the envelope Added value in backprint information from the totem, like a map “tube style” of other totems nearby or other personalized info. Media Strategy Content Production Campaign Mainte- nance Ticket infrastructure: •print capabilities •print facilities •logistics •coordination If not physical •hardware •software Content Production •contents •copy •visual •design •media Website infrastructure •hardware •software •logistics Maintenance •hardware •software •contents Museum Museums Circuit Curator (Zetema) Ticket Pass Circuit •Roma Pass •Oher Conventions Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Third Party Ventures Museum Museums Circuit Ticket Pass Circuit •Roma Pass •Oher Agreements Museum Museums Circuit Curator (Zetema) U T I L I Z Z A R E Before (from home) Before (on site) Before (on site) Before (from home) Before (on site) During the Visit After the Visit Physical Panel •Design •Hardware •Software •Production Wifi / Max infrastruc- ture Empowering of existing services Physical and Hardware •Sensors •Placement •Structures Navigation support ●Sector mapping Structure: •Design •Hardware •Software •Contents Maintenance If modelled around a design object / furniture •Design •Materials Ticket Sell Instructions Information, but depends also on ticket Form Factor: •Paper / Printable •Numeric Code •QRCode •Magnetic Band •NFC •Digital •Only ID Payment Consensus Registration * Information Contents Navigation Security User Assistance User Technical Assitance Contents Information (logistics) Advertise / Self Advertise •Promotions •Temporary Exib. •Connection •Relations Navigation & Orientation Third party Contents Public Utility Contents Ticket Sell Payment Knowledge Training Technical Training Experience Wifi / Max infrastruc- ture Empowering of existing services Physical and Hardware •Sensors •Placement •Structures Navigation support •Sector mapping Device: •Design •Hardware •Software •Contents Maintenance Content Production •Contents - Hystorical - Facts - Relational - Navigational - Archive •Copy •Visual •Design •Media Digital infrastructure •Hardware •Software •Logistics Physical infrastructure •Design •Production •Placement Laws •Compliance •Enviroment Maintenance •hardware •software •contents •physical Racks / Structures for •Material distribution •Queue or People Management •Device Retrieval and Collection Payment Infrastruc- ture •Hardware •Software Identification Infrastructure •Hardware •Software Information Instructions Device Testing Advertise Awareness Sponsors Visibility Information Contents Navigation Map, AR, Infographics Space for •Rest •Share •Comments Information Contents Navigation Map, AR, Infographics Education Training Information Provide a good service! Physical •Design •Hardware •Placement Museum Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Technlogical Sponsors Design Sponsors Museum Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Technological Sponsors Museum Curator (Zetema) Sponsors / Partners Museum Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Museum Curator (Zetema) Sponsors / Partners Museum Museums Circuit Curator (Zetema) Ticket Pass Circuit •Roma Pass •Oher Conventions Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners n/aMuseum Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Technological Sponsors n/a If applicable: Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Ticket Sell Information, but depends also on ticket Form Factor: •Paper / Printable - Numeric Code - QRCode - Magnetic Band - NFC •Digital •Only ID Payment Informations Comments Feedback Physical interaction Awareness During the Visit Before (from Home) Before (on Site) After the Visit Before (from Home) Before (on Site) During the Visit After the Visit During the Visit During the Visit During the Visit user journey

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