Portfolio

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  • 1. I am a psychologist and a UX researcher. I am passionate about connecting with people andunderstanding their experiences and perspectives.I truly believe in the power of user research. I also believe in the effectiveness of the co-working.I am interested in solving problems andcomprehension of cognitive processes.Elena Nemilova
  • 2. My skills● User Research● Interviewing techniques● Ethnographic reasearch● User Empathy Map● Personas●Competitive analysis●Design Tools● Mental Models● Service Avatars● User Journey● Narrative Storyboarding●Low prototyping●Team managing and brainstorming techniques
  • 3. User Research● Ethnographic reasearch: observation and fieldnotes●User Empathy Map●User Ethnographic Map
  • 4. User Research●Stakeholder and Users Interviews●Personas
  • 5. Competitive AnalysisBenchmarking – Tourist service aSERVICENAME MAP2APP/useless infos TYPEOF SERVICE Turistic/Guide editor Turistic/QWHO - Derby MuFILIERA UTENTI autori app - creatore guida - turistaPRIMARYUSERSSECONDARYUSERSWHATVALUEPROPOSITION Create your own travel guideBUSINESS MODELHOWTECHNOLOGIESCLIENT/OWNERproperty of...1. authors2. publishers1. tourists2. landmar1a. readers2a. noneBASICUSER NEEDSDelivers Wfor site-splanguageExhibits h- Get revenue fromreaders of “authors” (ndr.publish for free)- Get revenue frompublishers -299 $ (no righton revenues fromreaders)PartnershGallery incontributoWikimediaweb consKEYFUNCTIONALITIESoperations enabledby technology- allow guide creation (+geolocalization)- publish guide as an app- get revenue fromguide readers- decodes- sends athe URLt- transmits- deliversformat- mobile for fruition (platforms iphone,android, j2me)- web for app creator web- mobile for place grabber (geolocalization)- smartpho- QRcode- QRpedia●Benchmarking●Task Analysis●Flow AnalysisDesignForAll Analysis – number of users involved 11usabilità accessibilità facilità duso facilità di comunicazione/comprensioneleggibilità efficacia efficienza soddisfazione gradevolezzaUser 1 9 5 8 7 8 7 8 6 8User 2 7 7 7 6 6 8 6 7 6User 3 8 9 8 7 7 8 8 7 9User 4 7 7 7 6 7 6 7 4 6User 5 6 7 7 8 5 7 8 8 7User 6 7 8 7 8 7 7 8 9 7User 7 8 6 8 5 6 6 8 7 8User 8 5 7 6 7 6 7 5 7 5www.viamichelin.it
  • 6. Design Tools● Mental Models● Service Avatars● User Journey● Narrative Storyboarding
  • 7. Design Tools● Mental Models● Service Avatars● User Journey● Narrative Storyboarding
  • 8. Design Tools● Mental Models● Service Avatars● User Journey● Narrative Storyboarding
  • 9. Design Tools● Mental Models● Service Avatars● User Journey● Narrative Storyboarding
  • 10. Low Prototyping
  • 11. Brainstorming