Tesco' presentation
Upcoming SlideShare
Loading in...5
×
 

Tesco' presentation

on

  • 2,157 views

 

Statistics

Views

Total Views
2,157
Views on SlideShare
2,155
Embed Views
2

Actions

Likes
0
Downloads
12
Comments
0

1 Embed 2

http://cim302c.pbworks.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Tesco' presentation Tesco' presentation Presentation Transcript

  • Online Aid for elderly people
    Anika Maessen
    Melanie Crouch
    Elena Lepadatu
  • Evolution:
    The world is in a continuing demand
    ..And Tesco
    Has to keep up
    40%
    30%
    Percentage of people involved in online activities
    20%
    1 0%
    0
    2005
    2011
    Elderly people online
  • Our application:
    Is a desktop application
    Motivated by:
    A high number of elderly people in the UK
    Visual impairment associated with the age
    Lack of mobility for elderly people to do basic grocery shopping
  • Making life easier for elderly people
    Increase customer satisfaction by providing a specialized product
    Increase in on-line sale
    Increasing comfort of grocery shopping
    Change buyer behavior
    A more intuitive application
    Enhance the company image
    Goals:
    Tesco: Increase in sales on the online grocery shopping particularly by customers aged 55+.
  • Tesco’s Expectations:
    • To have a smooth integration with the new online grocery application inline with existing Tesco's grocery shopping website.
    • Increase customer loyalty from existing Tesco's elderly customers.
    • Easy access to the application for the elderly through Tesco's grocery website.
    • The needs of the customer are understood and fulfilled through system report in Online Grocery Application.
    • Increase sales from online grocery shopping at Tesco by the elderly target group with 3% within 1 year.
    • For the project to be up and running within 6 months and become self –supportive within a year.
  • Deliverables:
    Contracts & Accounting
    Marketing research
    Developed Application
    Content inventory
    Marketing
    Post-launch evaluation
  • 3. No additional costs after launch
    1. Online dedicated service
    Tesco’s profit increased
    2. People oriented
    Tesco application?
    HBase:
    Cost-benefit
    analysis
    on a positive margin
    Willing to invest
    Satisfied customers
  • Business Case(1):
    The application is worth while doing; great benefits for elderly people
    The cost-benefit analysis is on a positive margin
    The budget is within the 100K available
  • Business case (2):
  • Prototype (main page):