Online Aid for elderly people Anika Maessen Melanie Crouch Elena Lepadatu
Evolution: The world is in a continuing demand ..And Tesco Has to keep up 40% 30% Percentage of people involved in online activities 20% 1 0% 0 2005 2011 Elderly people online
Our application: Is a desktop application Motivated by: A high number of elderly people in the UK Visual impairment associated with the age Lack of mobility for elderly people to do basic grocery shopping
Making life easier for elderly people Increase customer satisfaction by providing a specialized product Increase in on-line sale Increasing comfort of grocery shopping Change buyer behavior A more intuitive application Enhance the company image Goals: Tesco: Increase in sales on the online grocery shopping particularly by customers aged 55+.
To have a smooth integration with the new online grocery application inline with existing Tesco's grocery shopping website.
Increase customer loyalty from existing Tesco's elderly customers.
Easy access to the application for the elderly through Tesco's grocery website.
The needs of the customer are understood and fulfilled through system report in Online Grocery Application.
Increase sales from online grocery shopping at Tesco by the elderly target group with 3% within 1 year.
For the project to be up and running within 6 months and become self –supportive within a year.
Deliverables: Contracts & Accounting Marketing research Developed Application Content inventory Marketing Post-launch evaluation
3. No additional costs after launch 1. Online dedicated service Tesco’s profit increased 2. People oriented Tesco application? HBase: Cost-benefit analysis on a positive margin Willing to invest Satisfied customers
Business Case(1): The application is worth while doing; great benefits for elderly people The cost-benefit analysis is on a positive margin The budget is within the 100K available