Business model canvas
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Business model canvas

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  • 1. Business Model Canvas Tools for Entrepreneurs By Elena Donets The original Business Model Generation canvas by Alex Osterwalder
  • 2. General Plan
  • 3. Step 1 : Customer Segments • Market – Do you have a single or multi-sided market? – If you have a multi-sided market you’ll have at least as many segments as you have sides. • Reach & Channels – How do you reach them with your proposition? Sell them? Service and cultivate them post-sale? • Proposition – Why do they buy your product? • Execution – What are the most important things you and the customer need to do to realize those propositions? – Are there certain customer behaviors that are pivotal for the whole thing to make sense?
  • 4. Step 2: Value Propositions • What need or desire are you fulfilling for the customer? • What problem are you solving? Once you’ve isolated these, try mapping them to the Customer Segments;
  • 5. Step 2: Value Propositions
  • 6. Step 3: Channels This includes entities you use to communicate your proposition to your segments, as well as entities through which you sell product.
  • 7. Step 4: Customer Relationships • How does the customer interact with you through the sales and product lifecycle? • Do they have a dedicated personal contact they see? Call? Is all the interaction over the web?
  • 8. Step 5: Revenue Streams
  • 9. Congratulations on making it halfway!
  • 10. Step 6: Key Resources • Key resources are the strategic assets you need in place, and you need in place to a greater or more targeted degree than your competitors. • Key Resources in product-driven businesses are typically key talent in critical areas of expertise and accumulated intellectual property related to their offering.
  • 11. Step 7 : Key Activities These are the crucial things the business needs to do to deliver on its propositions and make the rest of the business work- for example, if selling through 3rd parties is part of the model, then activity around channel management is probably pretty important.
  • 12. Resource: http://www.alexandercowan.com/business-model-canvastemplates/#Canvases
  • 13. Step 8 : Key Partnerships • What things that you won’t do are key to the business? • What partners are most critical? Why? For what? • If you have partners, how tightly do they map to the Key Activities that aren’t your core strength?
  • 14. Step 8 : Key Partnerships • What things that you won’t do are key to the business? • What partners are most critical? Why? For what? • If you have partners, how tightly do they map to the Key Activities that aren’t your core strength?
  • 15. Step 9: Cost Structure • You’ve worked to understand how your Key Activities drive your propositions and hence your revenue. • How do they drive costs? Are those costs well aligned with the key Value Propositions? • Are the costs more fixed or variable as you test different business models? Are they more linear with your scaling or more fixed?
  • 16. Business Canvas Online Tools Business Model Fiddle
  • 17. Thank You Questions? elenado@startau.co.il www.startau.co.il