Shopping insights

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Shopping insights

  1. 1. 1. White light wins over yellowish one; brighter light is normally well perceived than dim light2. Design of the environment and the correspondence of the logo and the interior stimulate willingness to purchase3. Light music is better than no music at all4. Crowded shops stimulate people to come in and take a look, and eventually even buy stuff5. Neatly stalled items draw more attention than chaos6. “Chaos”, if necessary, should be carefully designed ;)7. Higher priced items are normally places at the level of eyes/outstretched arm, customers have to bend to reach the lower priced items8. The “comfort” height of the shop is of crucial importance for the buyer to feel well. Low ceiling makes people want to leave the shop as soon as possible9. Open doors are more attractive10. Salespeople in uniforms are more appealing11. When the items are arranged by color it creates a nice feeling but lessen the uniqueness of each separate item12. We have too many security guards in Kyiv Ukraine these days, and that’s not attractive. But that’s due to the recent shooting in one of the shopping malls with 3 guards killed 13. Personally I don’t like when the sales person initiates contact but tastes differ, I guess.14. The first products I notice are on the eye level 15. The customers tend to walk in the same direction unless they are in a hurry and aim at something special

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