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Search Marketing: Updated March 2011

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Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this …

Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this presentation. Links to excellent tools are also included within.

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  • Objectives for today's Indianapolis SEO (Search Engine Optimization) seminar. We want you to understand the elements critical to having a successful SEO program in place for your company. Learn about the tools and tactics necessary to ensure your website is found for targeted keywords and understand more about how search engines view your website. Which will help you decide if your efforts can accomplish the goals you have established or if you may need assistance from and outside company.
  • Perfect example of:You show up on the paid search and then you also show up #6 or 7 on the organic search – do you really want to pay for that position if you are on the front page organically?You are sending visitors to the homepage for “luxury motorhomes” – why not send them to the luxury motorhomes page within the site? Why give them the option of a 5th wheel?Paid search is like a Jet – you can get up and going quickly, but there is very little energy left to propel you – you have to continually feed itOrganic search is like a locomotive – harder to get going, but much more difficult to stop as well.
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