1Mobile + Inbound@santiagojara@santiagojara
2May 30, 1999
3The world is changingThe world has changed
4Google Ad Revenue> US PrintIndustry{Business Insider}Apple: iPads in 24months > Macs in24 years2 million x storageof Apol...
5@santiagojara
6@santiagojara
7@santiagojara
8And then along came tablets...
9@santiagojara
10@santiagojara
111990 1999 2000 2008WorldWide WebShift fromPrint toWebiTunes App Store500,000websites2010500,000appsShift fromWeb to Mobi...
12Time Spent in Web vs. Apps[minutes per day]The ShiftSource: comSCORE & Flurry Analytics
13The RealityIn 1999, 38 million peoplehad broadband internet.Today, over 1.2 billion haveit on their mobile phone.@santia...
14@santiagojara
15$160B -$37BMo
16"2012 was a big year for us. Wemade the big transition where nowthere are more people usingFacebook on mobile everyday t...
1797%The Problem@santiagojara
18ConsumersArriveThe Golden MomentBrands Catch-up@santiagojara
19We are nowin mobile’s‘Golden Moment’
20Adaptability
21Mobile Apps & Mobile Sites 1234Finders KeepersHow to Pick a Mobile VendorFun: Imagine the Possibilities
22
23Tourism MobileFunnelLoyaltyAdvocacyConsiderationConversionAwarenessMobile site first touchMobile site educationMobile si...
40% have turned to acompetitor after abad mobile experience.@santiagojara
Mobile Site Mobile App‣ Primary Use: Information‣ Native calls-to-action (exceptmaps)‣ Cross-platform‣ Responsive is best‣...
27App ExpertiseBaked-In SocialSharingBuy from apartner, not avendorPush NotificationsReal-time,integrated CMSApp LaunchExp...
28
29
30
31
32
33
34In-App Purchases73%@santiagojara
35@santiagojara
36Adaptability
37Mobile + InboundQ & A@santiagojara
38To: 50500Text: santiagoENTER TOWINThree (3) free,1-hourmobile strategysessions
39
40Thank You.@santiagojara
Santiago Jaramillo - Mobile + Inbound
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Santiago Jaramillo - Mobile + Inbound

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Learn the ins and outs of having an effective mobile + inbound strategy. One that enables you to deeply engage with your prospects and clients and succeed in meeting customers where they're at: on their smartphones.

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  • Netflix + Redbox = Blockbuster Apple = Yahoo TripAdvisor + Expedia = Travel Agents
  • (joke opener: in a nacho). Audience: how many weather apps do you have? How many calculator apps do you have? OWS story. First wins. Search App Store - what destinations do they find?
  • http://www.imore.com/app-purchases-now-account-staggering-76-app-store-revenue-according-report
  • Netflix + Redbox = Blockbuster Apple = Yahoo TripAdvisor + Expedia = Travel Agents
  • Santiago Jaramillo - Mobile + Inbound

    1. 1. 1Mobile + Inbound@santiagojara@santiagojara
    2. 2. 2May 30, 1999
    3. 3. 3The world is changingThe world has changed
    4. 4. 4Google Ad Revenue> US PrintIndustry{Business Insider}Apple: iPads in 24months > Macs in24 years2 million x storageof Apollo Project =iPhone5# of smartphonessold > babies bornAmazon revenue >50% of world’sGDPs2012: $16.5bmusic industry,$13.6b iTunes@santiagojara
    5. 5. 5@santiagojara
    6. 6. 6@santiagojara
    7. 7. 7@santiagojara
    8. 8. 8And then along came tablets...
    9. 9. 9@santiagojara
    10. 10. 10@santiagojara
    11. 11. 111990 1999 2000 2008WorldWide WebShift fromPrint toWebiTunes App Store500,000websites2010500,000appsShift fromWeb to Mobile2011The Timeline@santiagojara
    12. 12. 12Time Spent in Web vs. Apps[minutes per day]The ShiftSource: comSCORE & Flurry Analytics
    13. 13. 13The RealityIn 1999, 38 million peoplehad broadband internet.Today, over 1.2 billion haveit on their mobile phone.@santiagojara
    14. 14. 14@santiagojara
    15. 15. 15$160B -$37BMo
    16. 16. 16"2012 was a big year for us. Wemade the big transition where nowthere are more people usingFacebook on mobile everyday thanon desktop."~ Mark Zuckerberg, CEO Facebook@santiagojara
    17. 17. 1797%The Problem@santiagojara
    18. 18. 18ConsumersArriveThe Golden MomentBrands Catch-up@santiagojara
    19. 19. 19We are nowin mobile’s‘Golden Moment’
    20. 20. 20Adaptability
    21. 21. 21Mobile Apps & Mobile Sites 1234Finders KeepersHow to Pick a Mobile VendorFun: Imagine the Possibilities
    22. 22. 22
    23. 23. 23Tourism MobileFunnelLoyaltyAdvocacyConsiderationConversionAwarenessMobile site first touchMobile site educationMobile site purchaseMobile app browsingIn-locationMobile app engagement
    24. 24. 40% have turned to acompetitor after abad mobile experience.@santiagojara
    25. 25. Mobile Site Mobile App‣ Primary Use: Information‣ Native calls-to-action (exceptmaps)‣ Cross-platform‣ Responsive is best‣ Intuitive navigation & layout‣ Primary Use: RepeatedEngagement‣ Deep native calls-to-action‣ Local Caching (offline access)‣ Active Communication (PushNotifications)‣ Save Favorites w/o login‣ User Personalization@santiagojara
    26. 26. 27App ExpertiseBaked-In SocialSharingBuy from apartner, not avendorPush NotificationsReal-time,integrated CMSApp LaunchExpertise@santiagojara
    27. 27. 28
    28. 28. 29
    29. 29. 30
    30. 30. 31
    31. 31. 32
    32. 32. 33
    33. 33. 34In-App Purchases73%@santiagojara
    34. 34. 35@santiagojara
    35. 35. 36Adaptability
    36. 36. 37Mobile + InboundQ & A@santiagojara
    37. 37. 38To: 50500Text: santiagoENTER TOWINThree (3) free,1-hourmobile strategysessions
    38. 38. 39
    39. 39. 40Thank You.@santiagojara
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