Nate Riggs - Twitter Will Win

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Go Inbound Marketing 2013 - Learn how Twitter, traditional media and big data can work together to give your business a competitive edge.

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Nate Riggs - Twitter Will Win

  1. 1. I know the secret to successas a business on Twitter.@nateriggs | #GoInboundMktg2
  2. 2. @nateriggs | #GoInboundMktg3
  3. 3. The percentage of Internet users who useTwitter daily quadrupled from 2% in 2010to 8% by the end of 2012.Source: Pew Internet Research Winter 2012 @nateriggs | #GoInboundMktg4
  4. 4. As of May 2013, there is an average of over115 million active Twitter users everymonth.Source: StatisticBrain.com/twitter-statistics @nateriggs | #GoInboundMktg5
  5. 5. The largest segment of American Twitterusers is made up of 25-34 year old males.Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktg6
  6. 6. Adoption is increasing among 12-24 year oldsalmost twice as fast when compared to olderdemographics.Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktg7
  7. 7. What’s causing this momentum?@nateriggs | #GoInboundMktg8
  8. 8. @nateriggs | #GoInboundMktg9
  9. 9. Image Credit: Luca Bruno / Associated Press 2005St. Peters Basilica: 2005@nateriggs | #GoInboundMktgSt. Peters Basilica, 201310
  10. 10. Smartphones have moved to the mainstream.@nateriggs | #GoInboundMktg11
  11. 11. Tablets are outpacing global computer sales.@nateriggs | #GoInboundMktg12
  12. 12. 41% of tablet owners and 38% of smartphoneowners used their device while also watchingtelevision.Source: Nelisen - The Social Media Report 2012 @nateriggs | #GoInboundMktg13
  13. 13. @nateriggs | #GoInboundMktgSource: Trendrr TV February 2012 White Paper14
  14. 14. STEPPS: Why Things Catch On✓ Social Currency✓ Triggers✓ Emotions✓ Public✓ Practical Value✓ StoriesContagious: Why Things Catch On by Jonah Berger@nateriggs | #GoInboundMktg15
  15. 15. TWITTER HABITSHow To Build Mirco-blogging into Your Business Cultureand Get Results@nateriggs | #GoInboundMktgFlicker Photo Credit: looseends16
  16. 16. The secret to business success on Twitter:build new cultural habits.@nateriggs | #GoInboundMktg17
  17. 17. - Stephen R. Covey1932 - 2012@nateriggs | #GoInboundMktg18
  18. 18. @nateriggs | #GoInboundMktg19
  19. 19. Ann Graybiel, PhDMcGovern Institute for BrainResearch at MIT@nateriggs | #GoInboundMktg20
  20. 20. Habits tend to form slowly but, once formed havegreat stability.@nateriggs | #GoInboundMktg21
  21. 21. Charles DuhiggWinner of the Pulitzer PrizeThe New York Times@nateriggs | #GoInboundMktg22
  22. 22. @nateriggs | #GoInboundMktg23
  23. 23. = =@nateriggs | #GoInboundMktg24
  24. 24. @nateriggs | #GoInboundMktgThe secret to business success on Twitter:build new cultural habits.25
  25. 25. Case Study: Oreo Superbowl Campaign -- Whisper Fight Spot @nateriggs | #GoInboundMktg26
  26. 26. Oreo’s “Whisper Fight” commercial generated55,000 tweets within 10 minutes of airing, atthe rate of 110 tweets per second.@nateriggs | #GoInboundMktg27
  27. 27. CBS sold out its ad inventory for Super BowlXLVII at prices averaging$3.8 million per 30 second spot.@nateriggs | #GoInboundMktg28
  28. 28. Source: YouTube - CBS Super Bowl Black Out 2013 @nateriggs | #GoInboundMktg29
  29. 29. @nateriggs | #GoInboundMktg30
  30. 30. “While we certainly didn’t expect theblackout, the team’s first instinct wasto figure out how Oreo could berelevant in the moment.”- Sarah HofstetterPresident, 360i@nateriggs | #GoInboundMktg31
  31. 31. @nateriggs | #GoInboundMktg32
  32. 32. The ‘Dunk in the Dark’ tweet received morethan 16,000 RT’s, over 6000 favorites, andOreo added 8000+ Twitter followers.@nateriggs | #GoInboundMktg33
  33. 33. - Sarah HofstetterPresident, 360i“Having a full team of creative,social media experts and the brandmade it quick and seamless.”@nateriggs | #GoInboundMktg34
  34. 34. Habit #1Build infrastructurefor real time.@nateriggs | #GoInboundMktg35
  35. 35. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg36
  36. 36. 37
  37. 37. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg38
  38. 38. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg39
  39. 39. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg40
  40. 40. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg41
  41. 41. Habit #2Be clear about yourintentions.@nateriggs | #GoInboundMktg42
  42. 42. Instagram Photo Credit:@pinkleme, @hannahhhbrooks, @abijoy1991, @sauceruney, @paige_aldrich@nateriggs | #GoInboundMktg43
  43. 43. Case Study: @jenisicream @nateriggs | #GoInboundMktg44
  44. 44. Case Study: @jenisicream @nateriggs | #GoInboundMktg45
  45. 45. Actively participate inthe conversation.Habit #3Photo credit: OnlineJazz.net@nateriggs | #GoInboundMktg46
  46. 46. Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg47
  47. 47. @DanKimRedMangoCase Study: @DanKimRedMango @nateriggs | #GoInboundMktg48
  48. 48. Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg49
  49. 49. Support andencourage social executives.Habit #4Photo credit: OnlineJazz.netCase Study: @DanKimRedMango @nateriggs | #GoInboundMktg50
  50. 50. 51
  51. 51. 52
  52. 52. 53
  53. 53. @nateriggs#GoInboundMktgMktg Source: clicktotweet.com@clicktotweet54
  54. 54. At every touch,make sharing easy.Habit #5Photo credit: OnlineJazz.net55
  55. 55. “Because all of the brands are jumping inand spewing content, there’s adeafening noise.”- Jeremiah OwyangAnalyst, The Altimeter Group@nateriggs | #GoInboundMktg“So, the one way to cut across that is toadvertise and make your content shinehigher.”56
  56. 56. Case Study: FreedMaxick Twitter57
  57. 57. Case Study: FreedMaxick Twitter58
  58. 58. 59
  59. 59. Case Study: Twitter Ads: YouTube60
  60. 60. Be prepared topay to play.Habit #6Photo credit: OnlineJazz.net61
  61. 61. 62
  62. 62. Case Study: Big Bird, 2012 - 2nd Presidential Debate17,000 Tweets per minute for ‘Big Bird’after that moment during the debate.63
  63. 63. 64
  64. 64. Source: https://election.twitter.com/map65
  65. 65. 66
  66. 66. Consistentlytake calculated risks.Habit #7Photo credit: glogster.com67
  67. 67. The secret to business success on Twitter:build new cultural habits.@nateriggs | #GoInboundMktg1. Build infrastructure for real time.2. Be clear about your intentions.3. Activly participate in the conversation.4. Support and encourage social executives.5. At every touch, make sharing easy.6. Be prepared to pay to play.7. Continuously take calculated risks.68
  68. 68. Get my slides:http://naterig.gs/goinboundmktg@nateriggs | linkedin.com/in/nateriggsnate@nateriggs.com | 614-348-264669

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