Nate Riggs - Twitter Will Win

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Go Inbound Marketing 2013 - Learn how Twitter, traditional media and big data can work together to give your business a competitive edge.

Go Inbound Marketing 2013 - Learn how Twitter, traditional media and big data can work together to give your business a competitive edge.

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  • 1. I know the secret to successas a business on Twitter.@nateriggs | #GoInboundMktg2
  • 2. @nateriggs | #GoInboundMktg3
  • 3. The percentage of Internet users who useTwitter daily quadrupled from 2% in 2010to 8% by the end of 2012.Source: Pew Internet Research Winter 2012 @nateriggs | #GoInboundMktg4
  • 4. As of May 2013, there is an average of over115 million active Twitter users everymonth.Source: StatisticBrain.com/twitter-statistics @nateriggs | #GoInboundMktg5
  • 5. The largest segment of American Twitterusers is made up of 25-34 year old males.Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktg6
  • 6. Adoption is increasing among 12-24 year oldsalmost twice as fast when compared to olderdemographics.Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktg7
  • 7. What’s causing this momentum?@nateriggs | #GoInboundMktg8
  • 8. @nateriggs | #GoInboundMktg9
  • 9. Image Credit: Luca Bruno / Associated Press 2005St. Peters Basilica: 2005@nateriggs | #GoInboundMktgSt. Peters Basilica, 201310
  • 10. Smartphones have moved to the mainstream.@nateriggs | #GoInboundMktg11
  • 11. Tablets are outpacing global computer sales.@nateriggs | #GoInboundMktg12
  • 12. 41% of tablet owners and 38% of smartphoneowners used their device while also watchingtelevision.Source: Nelisen - The Social Media Report 2012 @nateriggs | #GoInboundMktg13
  • 13. @nateriggs | #GoInboundMktgSource: Trendrr TV February 2012 White Paper14
  • 14. STEPPS: Why Things Catch On✓ Social Currency✓ Triggers✓ Emotions✓ Public✓ Practical Value✓ StoriesContagious: Why Things Catch On by Jonah Berger@nateriggs | #GoInboundMktg15
  • 15. TWITTER HABITSHow To Build Mirco-blogging into Your Business Cultureand Get Results@nateriggs | #GoInboundMktgFlicker Photo Credit: looseends16
  • 16. The secret to business success on Twitter:build new cultural habits.@nateriggs | #GoInboundMktg17
  • 17. - Stephen R. Covey1932 - 2012@nateriggs | #GoInboundMktg18
  • 18. @nateriggs | #GoInboundMktg19
  • 19. Ann Graybiel, PhDMcGovern Institute for BrainResearch at MIT@nateriggs | #GoInboundMktg20
  • 20. Habits tend to form slowly but, once formed havegreat stability.@nateriggs | #GoInboundMktg21
  • 21. Charles DuhiggWinner of the Pulitzer PrizeThe New York Times@nateriggs | #GoInboundMktg22
  • 22. @nateriggs | #GoInboundMktg23
  • 23. = =@nateriggs | #GoInboundMktg24
  • 24. @nateriggs | #GoInboundMktgThe secret to business success on Twitter:build new cultural habits.25
  • 25. Case Study: Oreo Superbowl Campaign -- Whisper Fight Spot @nateriggs | #GoInboundMktg26
  • 26. Oreo’s “Whisper Fight” commercial generated55,000 tweets within 10 minutes of airing, atthe rate of 110 tweets per second.@nateriggs | #GoInboundMktg27
  • 27. CBS sold out its ad inventory for Super BowlXLVII at prices averaging$3.8 million per 30 second spot.@nateriggs | #GoInboundMktg28
  • 28. Source: YouTube - CBS Super Bowl Black Out 2013 @nateriggs | #GoInboundMktg29
  • 29. @nateriggs | #GoInboundMktg30
  • 30. “While we certainly didn’t expect theblackout, the team’s first instinct wasto figure out how Oreo could berelevant in the moment.”- Sarah HofstetterPresident, 360i@nateriggs | #GoInboundMktg31
  • 31. @nateriggs | #GoInboundMktg32
  • 32. The ‘Dunk in the Dark’ tweet received morethan 16,000 RT’s, over 6000 favorites, andOreo added 8000+ Twitter followers.@nateriggs | #GoInboundMktg33
  • 33. - Sarah HofstetterPresident, 360i“Having a full team of creative,social media experts and the brandmade it quick and seamless.”@nateriggs | #GoInboundMktg34
  • 34. Habit #1Build infrastructurefor real time.@nateriggs | #GoInboundMktg35
  • 35. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg36
  • 36. 37
  • 37. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg38
  • 38. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg39
  • 39. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg40
  • 40. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg41
  • 41. Habit #2Be clear about yourintentions.@nateriggs | #GoInboundMktg42
  • 42. Instagram Photo Credit:@pinkleme, @hannahhhbrooks, @abijoy1991, @sauceruney, @paige_aldrich@nateriggs | #GoInboundMktg43
  • 43. Case Study: @jenisicream @nateriggs | #GoInboundMktg44
  • 44. Case Study: @jenisicream @nateriggs | #GoInboundMktg45
  • 45. Actively participate inthe conversation.Habit #3Photo credit: OnlineJazz.net@nateriggs | #GoInboundMktg46
  • 46. Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg47
  • 47. @DanKimRedMangoCase Study: @DanKimRedMango @nateriggs | #GoInboundMktg48
  • 48. Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg49
  • 49. Support andencourage social executives.Habit #4Photo credit: OnlineJazz.netCase Study: @DanKimRedMango @nateriggs | #GoInboundMktg50
  • 50. 51
  • 51. 52
  • 52. 53
  • 53. @nateriggs#GoInboundMktgMktg Source: clicktotweet.com@clicktotweet54
  • 54. At every touch,make sharing easy.Habit #5Photo credit: OnlineJazz.net55
  • 55. “Because all of the brands are jumping inand spewing content, there’s adeafening noise.”- Jeremiah OwyangAnalyst, The Altimeter Group@nateriggs | #GoInboundMktg“So, the one way to cut across that is toadvertise and make your content shinehigher.”56
  • 56. Case Study: FreedMaxick Twitter57
  • 57. Case Study: FreedMaxick Twitter58
  • 58. 59
  • 59. Case Study: Twitter Ads: YouTube60
  • 60. Be prepared topay to play.Habit #6Photo credit: OnlineJazz.net61
  • 61. 62
  • 62. Case Study: Big Bird, 2012 - 2nd Presidential Debate17,000 Tweets per minute for ‘Big Bird’after that moment during the debate.63
  • 63. 64
  • 64. Source: https://election.twitter.com/map65
  • 65. 66
  • 66. Consistentlytake calculated risks.Habit #7Photo credit: glogster.com67
  • 67. The secret to business success on Twitter:build new cultural habits.@nateriggs | #GoInboundMktg1. Build infrastructure for real time.2. Be clear about your intentions.3. Activly participate in the conversation.4. Support and encourage social executives.5. At every touch, make sharing easy.6. Be prepared to pay to play.7. Continuously take calculated risks.68
  • 68. Get my slides:http://naterig.gs/goinboundmktg@nateriggs | linkedin.com/in/nateriggsnate@nateriggs.com | 614-348-264669