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Gone are the days of websites simply being static brochures that are infrequently updated. Now businesses must be educated in search engine optimization, editorial calendars, blogs, landing pages, compelling offers and social media. Learn how to leverage these tools to generate high-quality traffic to your website, convert that website traffic into valuable leads and turn those into customers. In this session you will learn how to research and apply the proper strategies for your company to win the online marketing battle.