Brian Halligan: Transforming Marketing
Upcoming SlideShare
Loading in...5
×
 

Brian Halligan: Transforming Marketing

on

  • 710 views

Go Inbound Marketing 2013: ...

Go Inbound Marketing 2013:
The marketing playbook has fundamentally changed: consumers have more tools than ever at their disposal to block, ignore, or fast forward through traditional advertising. As a result, marketers need to find a different approach to attract, convert, engage, and delight customers. HubSpot's CEO Brian Halligan will talk about how the marketing playbook has changed and how inbound marketing can help companies create marketing people love.

Statistics

Views

Total Views
710
Views on SlideShare
609
Embed Views
101

Actions

Likes
1
Downloads
4
Comments
0

2 Embeds 101

http://discoverelementthree.sites.hubspot.com 55
http://content.elementthree.com 46

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Brian Halligan: Transforming Marketing Brian Halligan: Transforming Marketing Presentation Transcript

  • Inbound MarketingBrian Halligan@bhalligan#GoInboundMktg
  • @bhalligan #GoInboundMktg
  • Hate Love
  • How do you do InboundMarketing?
  • Inbound Marketing = Content + ContextContent
  • Inbound Marketing = Content + Context
  • Inbound Marketing = Content + Context
  • Inbound Marketing = Content + Context
  • Inbound Marketing = Content + ContextContext
  • Inbound Marketing = Content + Context
  • Inbound Marketing = Content + Context
  • WebsiteSocialEmailf+$CRMInbound Marketing = Content + Context
  • Online QuoteRequest forSUVCustomers Provide Context
  • Ignore Context at Your Own Peril3 Days Later:The “marketingautomation” systemsends me this…(Not an SUV)
  • Context is More than Email5 Days Later:I go back tothe websiteand try torememberwhere theSUVs are…(Website isn’tPersonalized)
  • Context is More than Email
  • Inbound MarketingContent:• Blog• Social Media• SEO• OffersContext• 360 view of contacts• Personalize emails• Personalize website• Personalize social
  • But…
  • But…vs
  • Marketing Hires.
  • The Press Release Hire .
  • The Press Release Hire.Money v BrainsRent v OwnHate v Love
  • D A R C : Digital Native
  • D A R C : Analytical
  • D A R C : Reach
  • D A R C : Content Creator
  • CEO as Marketer.
  • CEO as brand…
  • CEO as brand…
  • CEO as brand…
  • CEO as brand…
  • WE’VEGOT OURTOESIN…36
  • TIME TOJUMP INALL THEWAY!37
  • 38
  • 39
  • 40http://marketing.grader.com
  • 4Thank You.