Brian Halligan: Transforming Marketing

868 views
762 views

Published on

Go Inbound Marketing 2013:
The marketing playbook has fundamentally changed: consumers have more tools than ever at their disposal to block, ignore, or fast forward through traditional advertising. As a result, marketers need to find a different approach to attract, convert, engage, and delight customers. HubSpot's CEO Brian Halligan will talk about how the marketing playbook has changed and how inbound marketing can help companies create marketing people love.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
868
On SlideShare
0
From Embeds
0
Number of Embeds
138
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Brian Halligan: Transforming Marketing

  1. 1. Inbound MarketingBrian Halligan@bhalligan#GoInboundMktg
  2. 2. @bhalligan #GoInboundMktg
  3. 3. Hate Love
  4. 4. How do you do InboundMarketing?
  5. 5. Inbound Marketing = Content + ContextContent
  6. 6. Inbound Marketing = Content + Context
  7. 7. Inbound Marketing = Content + Context
  8. 8. Inbound Marketing = Content + Context
  9. 9. Inbound Marketing = Content + ContextContext
  10. 10. Inbound Marketing = Content + Context
  11. 11. Inbound Marketing = Content + Context
  12. 12. WebsiteSocialEmailf+$CRMInbound Marketing = Content + Context
  13. 13. Online QuoteRequest forSUVCustomers Provide Context
  14. 14. Ignore Context at Your Own Peril3 Days Later:The “marketingautomation” systemsends me this…(Not an SUV)
  15. 15. Context is More than Email5 Days Later:I go back tothe websiteand try torememberwhere theSUVs are…(Website isn’tPersonalized)
  16. 16. Context is More than Email
  17. 17. Inbound MarketingContent:• Blog• Social Media• SEO• OffersContext• 360 view of contacts• Personalize emails• Personalize website• Personalize social
  18. 18. But…
  19. 19. But…vs
  20. 20. Marketing Hires.
  21. 21. The Press Release Hire .
  22. 22. The Press Release Hire.Money v BrainsRent v OwnHate v Love
  23. 23. D A R C : Digital Native
  24. 24. D A R C : Analytical
  25. 25. D A R C : Reach
  26. 26. D A R C : Content Creator
  27. 27. CEO as Marketer.
  28. 28. CEO as brand…
  29. 29. CEO as brand…
  30. 30. CEO as brand…
  31. 31. CEO as brand…
  32. 32. WE’VEGOT OURTOESIN…36
  33. 33. TIME TOJUMP INALL THEWAY!37
  34. 34. 38
  35. 35. 39
  36. 36. 40http://marketing.grader.com
  37. 37. 4Thank You.

×