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Brian Halligan: Transforming Marketing
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Brian Halligan: Transforming Marketing

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Go Inbound Marketing 2013: …

Go Inbound Marketing 2013:
The marketing playbook has fundamentally changed: consumers have more tools than ever at their disposal to block, ignore, or fast forward through traditional advertising. As a result, marketers need to find a different approach to attract, convert, engage, and delight customers. HubSpot's CEO Brian Halligan will talk about how the marketing playbook has changed and how inbound marketing can help companies create marketing people love.

Published in: Business, Technology

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Transcript

  • 1. Inbound MarketingBrian Halligan@bhalligan#GoInboundMktg
  • 2. @bhalligan #GoInboundMktg
  • 3. Hate Love
  • 4. How do you do InboundMarketing?
  • 5. Inbound Marketing = Content + ContextContent
  • 6. Inbound Marketing = Content + Context
  • 7. Inbound Marketing = Content + Context
  • 8. Inbound Marketing = Content + Context
  • 9. Inbound Marketing = Content + ContextContext
  • 10. Inbound Marketing = Content + Context
  • 11. Inbound Marketing = Content + Context
  • 12. WebsiteSocialEmailf+$CRMInbound Marketing = Content + Context
  • 13. Online QuoteRequest forSUVCustomers Provide Context
  • 14. Ignore Context at Your Own Peril3 Days Later:The “marketingautomation” systemsends me this…(Not an SUV)
  • 15. Context is More than Email5 Days Later:I go back tothe websiteand try torememberwhere theSUVs are…(Website isn’tPersonalized)
  • 16. Context is More than Email
  • 17. Inbound MarketingContent:• Blog• Social Media• SEO• OffersContext• 360 view of contacts• Personalize emails• Personalize website• Personalize social
  • 18. But…
  • 19. But…vs
  • 20. Marketing Hires.
  • 21. The Press Release Hire .
  • 22. The Press Release Hire.Money v BrainsRent v OwnHate v Love
  • 23. D A R C : Digital Native
  • 24. D A R C : Analytical
  • 25. D A R C : Reach
  • 26. D A R C : Content Creator
  • 27. CEO as Marketer.
  • 28. CEO as brand…
  • 29. CEO as brand…
  • 30. CEO as brand…
  • 31. CEO as brand…
  • 32. WE’VEGOT OURTOESIN…36
  • 33. TIME TOJUMP INALL THEWAY!37
  • 34. 38
  • 35. 39
  • 36. 40http://marketing.grader.com
  • 37. 4Thank You.