Content strategy seems to be the new buzzword of the moment, but just like social media, it's nothing new.
Without content, social media would fall flat. It's what makes social media rich and infinitely shareable. A content strategy is crucial when it comes to being effective not just in the social media space, but also in the integration of social media and communications (both off and online), which has a great impact on a brand's search profile.
We all know that search is incredibly important for attracting a new audience, helping campaigns succeed, and managing crises. With search engines increasingly including richer content in listings and social networks opening up for search engines, how can you ensure that your brand has a visual presence in search? How should this tie in to what you are doing elsewhere on the web?
Search engines and social networks are intrinsically linked, and brands looking to be head-and-shoulders above their competitors need to produce rich and shareable content that is complemented on all of its digital touchpoints.
Elemental presentation at SES London 2012.