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Elemental Verity case study

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Elemental case study for Verity, champions for polycystic ovary syndrome (PCOS)

Elemental case study for Verity, champions for polycystic ovary syndrome (PCOS)

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  • Verity Re-brand and comms for a charity
  • Brief
  • Re-branding To turn Verity into a solid charity brand rather than a self-help group Improve knowledge and understand of polycystic ovary syndrome (PCOS) Attract new supporters and improve bottom line
  • Approach
  • A new brand identity A new logo and colour palate for an updated look and to inspire confidence Implement a CMS to ensure website is up to date and improve conversion Rebrand and redistribute all printed materials to members
  • Engaged community Establish active presence across social networks to engage wider audience Inspire the community grow and self-moderate organically to save staff time Encourage supporters to share experiences online
  • Getting the word out Proactive and reactive media relations to improve understanding of PCOS Built an enthusiastic database of more than 700 potential case studies Collaboration with other campaigns to extend reach
  • It’s about relationships Establish solid relationships with other charities and commercial companies Leverage partners to improve knowledge of condition with their customers Participate in 3 rd party events to increase visibility
  • Impact
  • A diverse community Presence on Facebook, Flickr, Twitter, YouTube, discussion board and blog Generating additional revenue and improving knowledge of charity work 20,000 strong active and passionate online supporters
  • Media awareness Solid relationships with media that now actively come to Verity for feedback Titles reached include BBC, Channel 4, The Times, The Guardian and iTV 500+ pieces of media coverage across TV, radio and print
  • Breaking down taboos Positive stories about embarrassing subjects breaking down taboos More women being diagnosed off the back of articles and then join Verity Increasing confidence and quality of life in PCOS women
  • A legacy that lives on A thriving online community that market the charity to non-members Greater understanding of the charity’s work and the challenges it faces Increased support from members, companies and clinics
  • The bottom line Increased traffic to website from 6,000 per month to 14,500 per month New membership and renewals increased by £11,000 per year 56% improvement on conversion from visits to sales
  • Verity testimonial “Our exposure in media, both on the TV, radio, on the Internet and in magazines and newspapers has significantly increased since we started working with Elemental. This has raised awareness of PCOS exponentially.” Premila Shaw, Deputy Chair, Verity
  • Elemental profile Check out our three minute profile, a brief summary about us and what we do. We think you’ll like it a lot!
  • Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand experience: adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio
  • Interested? Now you’re read about us and what we do, are you interested in getting in touch?
  • Getting in touch
  • Email [email_address] Telephone +44 (0) 843 208 4592 Learn more with us http://elementalcomms.co.uk/blog http://elementalcomms.co.uk/creds http://elementalcomms.co.uk/showreel Twitter goodness http://twitter.com/elementalcomms http://twitter.com/smponline

Transcript

  • 1. Verity Re-brand and comms for a charity
  • 2. Brief
  • 3. Re-branding To turn Verity into a solid charity brand rather than a self-help group Improve knowledge and understand of polycystic ovary syndrome (PCOS) Attract new supporters and improve bottom line
  • 4. Approach
  • 5. A new identity A new logo and colour palate for an updated look and to inspire confidence Implement a CMS to ensure website is up to date and improve conversion Rebrand and redistribute all printed materials to members
  • 6. Engaged community Establish active presence across social networks to engage wider audience Inspire the community grow and self-moderate organically to save staff time Encourage supporters to share experiences online
  • 7. Getting the word out Proactive and reactive media relations to improve understanding of PCOS Built an enthusiastic database of more than 700 potential case studies Collaboration with other campaigns to extend reach
  • 8. It’s about relationships Establish solid relationships with other charities and commercial companies Leverage partners to improve knowledge of condition with their customers Participate in 3 rd party events to increase visibility
  • 9. A legacy that lives on Partner with commercial companies that have a synergy with the charity Offer special discounts and offers to Verity members to boost interaction Increase membership numbers (primary income source)
  • 10. Impact
  • 11. A diverse community Presence on Facebook, Flickr, Twitter, YouTube, discussion board and blog Generating additional revenue and improving knowledge of charity work 20,000 strong active and passionate online supporters
  • 12. Media awareness Solid relationships with media that now actively come to Verity for feedback Titles reached include BBC, Channel 4, The Times, The Guardian and iTV 500+ pieces of media coverage across TV, radio and print
  • 13. Breaking down taboos Positive stories about embarrassing subjects breaking down taboos More women being diagnosed off the back of articles and then join Verity Increasing confidence and quality of life in PCOS women
  • 14. A legacy that lives on A thriving online community that market the charity to non-members Greater understanding of the charity’s work and the challenges it faces Increased support from members, companies and clinics
  • 15. The bottom line Increased traffic to website from 6,000 per month to 14,500 per month New membership and renewals increased by £11,000 per year 56% improvement on conversion from visits to sales
  • 16. Verity testimonial “ Our exposure in media, both on the TV, radio, on the Internet and in magazines and newspapers has significantly increased since we started working with Elemental. This has raised awareness of PCOS exponentially.” Premila Shaw, Deputy Chair, Verity
  • 17. Elemental profile
  • 18. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental
  • 19. Interested?
  • 20. Getting in touch
  • 21.
    • Email
    • [email_address]
    • Telephone
    • +44 (0) 843 208 4592
    • Learn more with us
    • http://elementalcomms.co.uk/blog
    • http://elementalcomms.co.uk/creds
    • http://elementalcomms.co.uk/showreel
    • Twitter goodness
    • http://twitter.com/elementalcomms
    • http://twitter.com/smponline
    Contact us