• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Elemental Social Media Portal (SMP) case study
 

Elemental Social Media Portal (SMP) case study

on

  • 716 views

Case study for our internal project news and information service the Social Media Portal (SMP). How we use media relations and search marketing to manage the brand

Case study for our internal project news and information service the Social Media Portal (SMP). How we use media relations and search marketing to manage the brand

Statistics

Views

Total Views
716
Views on SlideShare
712
Embed Views
4

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 4

http://www.elementalcomms.co.uk 3
http://elemental.lubos 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Social Media Portal (SMP) case study Digital and social media marketing
  • Brief
  • Socially talking The Social Media Portal (SMP) is a information and news portal allowing Users (agency, brand and consumer) to learn about global social media SMP helps users to understand evolving social media
  • Brief
  • Social media is not new SMP is an Elemental project highlighting the use of social media And we wanted to build awareness amongst Agencies, brands and consumers advising it wasn’t NEW Image from 3linesabout.blogspot.com
  • Approach
  • Concept to launch Elemental created the Social Media Portal (SMP) as an integrated Campaign using the portal as the platform to market the goals of SMP with Elemental managing the process from concept to launch
  • We planned a site We approached the project as any another; with sketches, wire frames etc Planning the site, technology and delivery as an integrated project including Media relations, online PR, search and social media
  • We launched a site SMP launched in 2007 with media relations, PR and social media The site hosts articles, events, news, press releases, research and more We share this content via directories, search engines etc
  • Drilling down Our comms help SMP demonstrate the influence of social media looking at Cultural, economic, financial and regional aspects of businesses Revealing and understanding connections between them
  • Showing relationships SMP shows the connections and how they have an impact upon each other Including other businesses painting a social media landscape demonstrating Relationships and the long time presence of social media
  • We created ads We created advertising for design, digital, marketing and PR titles Integrated PR, online PR, search and social media marketing with Comms supported a competition for stakeholders
  • Industry conferences We created pull-up banners and post cards for dedicated social media events Elemental continue to attend and also support event partnerships personally Educating academics, marketers, PR and researchers
  • Impact
  • Ahead of the curve SMP achieved launch coverage across trade media Building a presence across .net, Blog Herald, NMA, PR Week and more SMP began to highlight the surge in social media interest
  • Social media expertise Through articles, features and the site itself SMP creators Elemental Continue to demonstrate expertise within social media and related channels Mentions include BCS, Blog Herald, DMA, Revolution etc
  • The value of comms Our comms and digital activity generates between 15,000 and 20,000 unique visitors per month for SMP with a growing niche subscription Activity has created more than £20,000 of media coverage
  • Learn more with us Launching a new site is just the beginning, more so in competitive markets It’s more than making content king when developing a brand Learn more about creating and nurturing brands with us
  • Elemental profile Check out our three minute profile, a brief summary about us and what we do. We think you’ll like it a lot!
  • Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand experience: adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio
  • Interested? Now you’re read about us and what we do, are you interested in getting in touch?
  • Getting in touch
  • Email [email_address] Telephone +44 (0) 843 208 4592 Learn more with us http://elementalcomms.co.uk/blog http://elementalcomms.co.uk/creds http://elementalcomms.co.uk/showreel Twitter goodness http://twitter.com/elementalcomms http://twitter.com/smponline

Elemental Social Media Portal (SMP) case study Elemental Social Media Portal (SMP) case study Presentation Transcript

  • SMP case study Digital and social media marketing
  • About
  • Socially talking The Social Media Portal (SMP) is an information and news portal allowing users (agency, brand and consumer) to learn about global social media SMP helps users to understand evolving social media
  • Brief
  • Social media is not new SMP is an Elemental project highlighting the use of what is now termed social media. It isn’t new amongst a variety of different stakeholders including agencies, brands and consumers
  • Approach
  • Concept to launch Elemental created the Social Media Portal (SMP) as an integrated Campaign using the portal as the platform to market the goals of SMP with Elemental managing the process from concept to launch
  • We planned a site We approached the project as any another; with sketches, wire frames etc., Planning the site, technology and delivery as an integrated project including Media relations, online PR, search and social media
  • We launched a site SMP launched in 2007 with media relations, PR and social media The site hosts articles, events, news, press releases, research and more We share this content via directories, search engines etc
  • Drilling down Our comms help SMP demonstrate the influence of social media looking at Cultural, economic, financial and regional aspects of businesses Revealing and understanding connections between them
  • Showing relationships SMP shows the connections and how they have an impact upon each other Including other businesses painting a social media landscape demonstrating Relationships and the long time presence of social media
  • We created ads We created advertising for design, digital, marketing and PR titles Integrated PR, online PR, search and social media marketing with Comms supported a competition for stakeholders
  • Industry conferences We created pull-up banners and post cards for social media events Elemental continue to attend and also support event partnerships Educating academics, marketers, PR and researchers
  • Impact
  • Ahead of the curve SMP achieves coverage across trade media and still provides comment Building a presence across .net, Blog Herald, NMA, PR Week and more SMP highlighted the surge in social media interest
  • Social media expertise Through articles, features and the site itself, SMP creators Elemental continue to demonstrate expertise within social media and related channels Over 100 mentions in titles like BCS, DMA and Revolution
  • Value of comms Our comms and digital activity generates between 15,000 and 20,000 unique visitors per month for SMP with a growing niche subscription Activity has created more than £20,000 of media coverage
  • Learn more with us Launching a new site is just the beginning, more so in competitive markets It’s more than making content king when developing a brand Learn more about creating and nurturing brands with us
  • Elemental profile
  • Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental
  • Interested?
  • Getting in touch
    • Email
    • [email_address]
    • Telephone
    • +44 (0) 843 208 4592
    • Learn more with us
    • http://elementalcomms.co.uk/blog
    • http://elementalcomms.co.uk/creds
    • http://elementalcomms.co.uk/showreel
    • Twitter goodness
    • http://twitter.com/elementalcomms
    • http://twitter.com/smponline
    Contact us