See The Difference Marketing strategy for a charity start-up
Brief
Setting a framework Tell the story of the charity from its inception and to engage potential donors Support marketing and ...
Approach
It’s about visibility News engine SEO to increase search engine visibility in competitive sector Social media marketing an...
Working together Developed charity media pack with social media guidelines and written copy Launched embeddable charity ‘a...
Power of celebrity Matched charity projects with potential celebrity supporters and write tweets Amplified the celebrity i...
Integrated channels Launched blog and ensured social interlinking complimented main channels Managed social assets on a da...
In-house vs external? Managed comms internally; provided in-house marketing and PR support Worked with charity and IT team...
Impact
Social engagement Developed social media strategy and style guide for future marketing and PR Implemented Facebook Open Pa...
Power of influence Supported celebrity involvement through social channels and charity partners Set up unique bit.ly track...
Leaving legacy Instilled confidence, guidelines and platforms in managing social media Devised media guidelines incorporat...
Elemental profile
Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adida...
Interested?
Getting in touch
<ul><li>Email </li></ul><ul><li>[email_address]   </li></ul><ul><li>Telephone </li></ul><ul><li>+44 (0) 843 208 4592 </li>...
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Elemental See the Difference case study

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Elemental case study for online fundraising and charity donation service See the Difference using digital and social media marketing

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  • See The Difference Marketing strategy for a charity start-up
  • Brief
  • Setting a framework Tell the story of the charity from its inception and to engage potential donors Support marketing and PR efforts for more than 150 charity partners To develop marketing strategy for first year of business
  • Approach
  • It’s about visibility News engine SEO to increase search engine visibility in competitive sector Social media marketing and blogger outreach to communicate activity Email marketing to stay connected with supporters
  • Working together Developed charity media pack with social media guidelines and written copy Launched embeddable charity ‘ads’ that were measured for click-throughs Supported charity partners online using social media
  • Power of electricity Matched charity projects with potential celebrity supporters and write tweets Amplified the celebrity involvement through See The Difference channels Wrote tweets for Sarah Brown, Katie Price and Steven Fry
  • Integrated channels Launched blog and ensured social interlinking complimented main channels Managed social assets on a daily basis, keeping content fresh and chatty Set up and managed advertising on Facebook and Google
  • In-house vs. external Managed comms internally; provided in-house marketing and PR support Worked with charity and IT teams to ensure activity complimented marketing Created marketing and PR strategy for first 12 months
  • Impact
  • Social engagement Developed social media strategy and style guide for future marketing and PR Implemented Facebook Open Pages across website to better share content Social share functionality on website made effective
  • Power of influence Supported celebrity involvement through social channels and charity partners Set up unique bit.ly tracked URLs to measure impact of celebrity tweets Sarah Brown became the first project to complete
  • Leaving legacy Instilled confidence, guidelines and platforms in managing social media Devised media guidelines incorporation the integration of digital channels Ensured that the brand could manage comms internally
  • Elemental profile Check out our three minute profile, a brief summary about us and what we do. We think you’ll like it a lot!
  • Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand experience: adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue &amp; e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio
  • Interested? Now you’re read about us and what we do, are you interested in getting in touch?
  • Getting in touch
  • Email [email_address] Telephone +44 (0) 843 208 4592 Learn more with us http://elementalcomms.co.uk/blog http://elementalcomms.co.uk/creds http://elementalcomms.co.uk/showreel Twitter goodness http://twitter.com/elementalcomms http://twitter.com/smponline
  • Elemental See the Difference case study

    1. 1. See The Difference Marketing strategy for a charity start-up
    2. 2. Brief
    3. 3. Setting a framework Tell the story of the charity from its inception and to engage potential donors Support marketing and PR efforts for more than 150 charity partners To develop marketing strategy for first year of business
    4. 4. Approach
    5. 5. It’s about visibility News engine SEO to increase search engine visibility in competitive sector Social media marketing and blogger outreach to communicate activity Email marketing to stay connected with supporters
    6. 6. Working together Developed charity media pack with social media guidelines and written copy Launched embeddable charity ‘ads’ that were measured for click-throughs Supported charity partners online using social media
    7. 7. Power of celebrity Matched charity projects with potential celebrity supporters and write tweets Amplified the celebrity involvement through See The Difference channels Wrote tweets for Sarah Brown, Katie Price and Steven Fry
    8. 8. Integrated channels Launched blog and ensured social interlinking complimented main channels Managed social assets on a daily basis, keeping content fresh and chatty Set up and managed advertising on Facebook and Google
    9. 9. In-house vs external? Managed comms internally; provided in-house marketing and PR support Worked with charity and IT teams to ensure activity complimented marketing Created marketing and PR strategy for first 12 months
    10. 10. Impact
    11. 11. Social engagement Developed social media strategy and style guide for future marketing and PR Implemented Facebook Open Pages across website to better share content Social share functionality on website made effective
    12. 12. Power of influence Supported celebrity involvement through social channels and charity partners Set up unique bit.ly tracked URLs to measure impact of celebrity tweets Sarah Brown became the first project to complete
    13. 13. Leaving legacy Instilled confidence, guidelines and platforms in managing social media Devised media guidelines incorporation the integration of digital channels Ensured that the brand could manage comms internally
    14. 14. Elemental profile
    15. 15. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental
    16. 16. Interested?
    17. 17. Getting in touch
    18. 18. <ul><li>Email </li></ul><ul><li>[email_address] </li></ul><ul><li>Telephone </li></ul><ul><li>+44 (0) 843 208 4592 </li></ul><ul><li>Learn more with us </li></ul><ul><li>http://elementalcomms.co.uk/blog </li></ul><ul><li>http://elementalcomms.co.uk/creds </li></ul><ul><li>http://elementalcomms.co.uk/showreel </li></ul><ul><li>Twitter goodness </li></ul><ul><li>http://twitter.com/elementalcomms </li></ul><ul><li>http://twitter.com/smponline </li></ul>Contact us

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