Modera case study Developing a EU brand globally
About
Modera makes stuff Estonian software company builds technology for well-known brands CMS, CRM, Extranets, Intranets and mo...
Brief
Hello Blighty Modera’s goal was to to achieve a successful UK launch with local stories Then, successfully reach out to gl...
Building profiles Building the profile of key spokesperson Siim Vips, CEO is high on Modera’s agenda in order to humanise ...
Approach
Making tech sexy We craft stories that international businesses and media understand Communicating the benefits of its pro...
EU & global branding We help Modera grow across Asia, Europe and US addressing these cultures Marketing its technology to ...
Befriending brands Telling stories requires co-operation of Modera’s global clients at every level We represent and positi...
Impact
Software dev is sexy Making software development ‘sexy’ for tech firm Modera was a challenge  We were able to get media an...
Media relations Modera spokesperson Siim Vips is now positioned as a thought leader  Offering debate and advice to stakeho...
Conference marketing Elemental secures relevant guest speaking opportunities at conferences Assists with marketing, PR and...
Good things Integrated comms approach makes Modera visible to global publications Established relationships, Over 150 ment...
Product reviews We worked with business and marketing media securing product reviews in  magazines such as Revolution; pos...
Product briefings We arranged product briefings with dedicated CMS, content, CRM and  Software titles to review Modera and...
Thought leaders Pitching thought leadership topical ideas to journalists we secured regular Placements in business, market...
Sharing expertise Placing Modera in sought after columnist sections in magazines positioned  Siim Vips, CEO as a thought l...
Global legacy Freelance journalists now pro-actively seek Modera’s expertise on subjects relating to core services that cl...
The value of comms We’ve achieved over 120 mentions for Modera across its media so far Creating long term stronger relatio...
Learn more with us Being visible in the right media makes Modera spokespeople sought after For international guest speakin...
Modera testimonial “ Elemental successfully managed global comms for Modera’s brand and assisted the development of core m...
Elemental profile
Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adida...
Interested?
Getting in touch
<ul><li>Email </li></ul><ul><li>[email_address]   </li></ul><ul><li>Telephone </li></ul><ul><li>+44 (0) 843 208 4592 </li>...
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Elemental Modera case study

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How we launched the software company and its CMS and CRM products for the UK and Europe. How we assisted the brand develop globally with media relations, online PR and social media

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  • Modera case study Developing a EU brand, globally
  • About
  • Modera makes stuff The Estonian software company builds technology for well-known brands CMS, CRM, Extranets, Intranets and more jargon you can shake a stick at Modera has a great product and service clients love
  • Brief
  • Hello Blighty Modera goal was to to achieve successful UK launch with local stories Then, reach out to global regions successfully through client projects Elemental manages comms for global ‘regional’ media
  • Building profiles Building the profile of key spokesperson Siim Vips, CEO was high on Modera’s agenda in order humanise the brand, products and services Making it visible to global key decision makers
  • Approach
  • Making tech sexy We craft stories that international clients and media understand Communicating the benefits of Modera services to stakeholders Whether SMEs, medium or large brands; they now get it
  • EU &amp; global branding We continue to assist Modera grow across Asia, Europe and US Marketing its technology to over 53 countries and 108 partners Reaching key stakeholders from CEOs to web developers
  • Befriending brands Telling stories requires co-operation of Modera’s global clients at every level We represent both parties externally and internally with confidence; including GlobalGathering, Jamiroquai, MAMA Group plc and more
  • Impact
  • Software development is sexy Making software development ‘sexy’ for tech firm Modera was impossible Getting media to understand and talk about it; not so much for Elemental Through well-placed stories, media embraces the brand
  • Media relations Modera spokespeople are now positioned as thought leaders The debates are akin to stakeholders, solving their problems across .net, B2B Marketing, mad.co.uk, Web Designer and more
  • Conference marketing Elemental secures relevant guest speaking opportunities at conferences Assists with marketing, PR and promotions; pre, during and post event for ad:tech London, CIO Summit, Internet World, TMF&amp;A etc
  • Good things Integrated comms approach makes Modera visible to global publications Established relationships, Over 150 mentions in media including Brandrepublic, Mashable, NMA, TechCrunch and more
  • Product reviews We worked with business marketing media securing product reviews in Magazines such as Revolution positively featuring Modera’s software Read by decision marketers that revere industry titles
  • Product briefs We arranged product briefings with dedicated CMS, content, CRM and Software titles to review Modera and the development of the company Allowing the CEO to convey objectives more effectively
  • Thoughts leaders Pitching thought leadership topical ideas to journalists we secured regular Placements in business, marketing and technology publications building a Rapport with journalists and audiences driving interest
  • TITLE GOES HERE
  • Global legacy Freelance journalists and media seek Modera’s expertise Relating to core services that clients and partners need to be briefed upon Transferable approach for current and new global regions
  • The value of comms We’ve achieved over 120 mentions for Modera across its media so far Creating long term stronger relationships ensuring it had the ear of key titles A 273% ROI generated for the software company However, the value of comms is much greater than just numbers.
  • Learn more with us Being visible in the right media makes Modera spokespeople sought after For international guest speaking at premier conferences Learn how we can do this for your brand with Elemental
  • Modera testimonial “Elemental successfully managed global comms for Modera’s brand and assisted the development of core messaging for Asia, Europe and the USA.” Siim Vips, CEO, Modera
  • Elemental profile Check out our three minute profile, a brief summary about us and what we do. We think you’ll like it a lot!
  • Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand experience: adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue &amp; e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio
  • Interested? Now you’re read about us and what we do, are you interested in getting in touch?
  • Getting in touch
  • Email [email_address] Telephone +44 (0) 843 208 4592 Learn more with us http://elementalcomms.co.uk/blog http://elementalcomms.co.uk/creds http://elementalcomms.co.uk/showreel Twitter goodness http://twitter.com/elementalcomms http://twitter.com/smponline
  • Transcript of "Elemental Modera case study"

    1. 1. Modera case study Developing a EU brand globally
    2. 2. About
    3. 3. Modera makes stuff Estonian software company builds technology for well-known brands CMS, CRM, Extranets, Intranets and more jargon you can shake a stick at Modera’s clients have a lot of love with its products
    4. 4. Brief
    5. 5. Hello Blighty Modera’s goal was to to achieve a successful UK launch with local stories Then, successfully reach out to global regions through client projects Elemental manages comms for regional and global media
    6. 6. Building profiles Building the profile of key spokesperson Siim Vips, CEO is high on Modera’s agenda in order to humanise the brand, products and services Making the brand visible to global key decision makers
    7. 7. Approach
    8. 8. Making tech sexy We craft stories that international businesses and media understand Communicating the benefits of its products and services to stakeholders Whether SMEs, medium or large brands - they now get it
    9. 9. EU & global branding We help Modera grow across Asia, Europe and US addressing these cultures Marketing its technology to 108 partners in more than 50 countries Reaching key stakeholders from CEOs to web developers
    10. 10. Befriending brands Telling stories requires co-operation of Modera’s global clients at every level We represent and position all relevant parties successfully; including GlobalGathering, Jamiroquai, MAMA Group plc and more
    11. 11. Impact
    12. 12. Software dev is sexy Making software development ‘sexy’ for tech firm Modera was a challenge We were able to get media and influencers to understand and talk about it Through well-placed stories, media embraces the brand
    13. 13. Media relations Modera spokesperson Siim Vips is now positioned as a thought leader Offering debate and advice to stakeholders and potential clients via media .net, B2B Marketing, mad.co.uk, Web Designer and more
    14. 14. Conference marketing Elemental secures relevant guest speaking opportunities at conferences Assists with marketing, PR and promotions; pre, during and post event for ad:tech London, CIO Summit, Internet World, TMF&A etc
    15. 15. Good things Integrated comms approach makes Modera visible to global publications Established relationships, Over 150 mentions in media including Brandrepublic, Mashable, NMA, TechCrunch and more
    16. 16. Product reviews We worked with business and marketing media securing product reviews in magazines such as Revolution; positively featuring Modera’s software Read by decision makers that revere industry titles
    17. 17. Product briefings We arranged product briefings with dedicated CMS, content, CRM and Software titles to review Modera and the development of the company Allowing the CEO to convey objectives more effectively
    18. 18. Thought leaders Pitching thought leadership topical ideas to journalists we secured regular Placements in business, marketing and technology publications building a Rapport with journalists and audiences driving interest
    19. 19. Sharing expertise Placing Modera in sought after columnist sections in magazines positioned Siim Vips, CEO as a thought leader sharing his knowledge and expertise Building consistent kudos for the software company
    20. 20. Global legacy Freelance journalists now pro-actively seek Modera’s expertise on subjects relating to core services that clients and partners need to be briefed upon Transferable approach for current and new global regions
    21. 21. The value of comms We’ve achieved over 120 mentions for Modera across its media so far Creating long term stronger relationships ensuring it had the ear of key titles A 327% ROI generated for the software company
    22. 22. Learn more with us Being visible in the right media makes Modera spokespeople sought after For international guest speaking at premier conferences Learn how Elemental can do this for your brand
    23. 23. Modera testimonial “ Elemental successfully managed global comms for Modera’s brand and assisted the development of core messaging for Asia, Europe and the USA.” Siim Vips, CEO, Modera
    24. 24. Elemental profile
    25. 25. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental
    26. 26. Interested?
    27. 27. Getting in touch
    28. 28. <ul><li>Email </li></ul><ul><li>[email_address] </li></ul><ul><li>Telephone </li></ul><ul><li>+44 (0) 843 208 4592 </li></ul><ul><li>Learn more with us </li></ul><ul><li>http://elementalcomms.co.uk/blog </li></ul><ul><li>http://elementalcomms.co.uk/creds </li></ul><ul><li>http://elementalcomms.co.uk/showreel </li></ul><ul><li>Twitter goodness </li></ul><ul><li>http://twitter.com/elementalcomms </li></ul><ul><li>http://twitter.com/smponline </li></ul>Contact us

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