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Elemental MGM MIRAGE case study and how we used media relations and PR to work with new UK services

Elemental MGM MIRAGE case study and how we used media relations and PR to work with new UK services

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  • MGM MIRAGE case study B2B media relations and PR
  • About
  • MGM MIRAGE MGM MIRAGE Online is a subsidiary of MGM MIRAGE, the entertainment, Hotel and gaming company based in Las Vegas, Nevada. Operating for over 30 years that owns and/or operates 15 casino properties
  • MGM MIRAGE Online Established in August 2001, MGM MIRAGE Online was created to undertake Management of interactive gaming site PLAYMGMMIRAGE.com and its Development, deployment and operation in the UK
  • Brief
  • UK launch Established in August 2001, MGM MIRAGE Online was created to undertake Management of interactive gaming site PLAYMGMMIRAGE.com and its Development, deployment and operation in the UK
  • Approach
  • Media relations and PR MGM MIRAGE Online’s profile was managed with media relations and PR Focusing on spokespeople using subject matter relating to the launch of new Products ensuring it was featured in targeted media
  • Marketing material We wrote copy for press releases, biographies, marketing and media Material we used for the brand to pitch to media for guest speaking Features and dedicated articles on gaming and casinos
  • The lifestyle brand We created case studies and used the launch to work with targeted media New products reviewed by the UK’s revered magazines and journalists Demonstrated the brands strengths, lifestyle and culture
  • Tackling the issues Addressed environmental and seasonal trends using the expertise of spokespeople to convey knowledge; building confidence with stakeholders Reinforced MGM MIRAGE brand in business media
  • Forefont of marketing Media relations addressed how services were promoted via its marketing Sharing campaigns and activity being at the forefront of the industry Positioned to lead a competitive market successfully
  • Impact
  • Brand presence We successfully created brand presence in a new challenging market When the subject matter was deemed sensitive and where the Government and other stakeholders were being lobbied
  • Making an impact We secured coverage across business, digital, technology and trade titles Like ATE, brandrepublic, Online Casino News, New Media Age (NMA) and Front page and in-depth feature for Revolution
  • The value of comms Achieved positive and impactful media coverage across print and online Drove significant and relevant visitors to the MGM MIRAGE Online website The activity was delivered a ROI of 3216% for the brand
  • Launch with us Even established and well-known companies need to step up and approach Launches as if it were their first. Learn with us how to successfully get your Message across consistently with our contacts, know-how and skills
  • CLIENT testimonial Text goes here Text goes here
  • Elemental profile Check out our three minute profile, a brief summary about us and what we do. We think you’ll like it a lot!
  • Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand experience: adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio
  • Interested? Now you’re read about us and what we do, are you interested in getting in touch?
  • Getting in touch
  • Email [email_address] Telephone +44 (0) 843 208 4592 Learn more with us http://elementalcomms.co.uk/blog http://elementalcomms.co.uk/creds http://elementalcomms.co.uk/showreel Twitter goodness http://twitter.com/elementalcomms http://twitter.com/smponline

Elemental MGM MIRAGE case study Elemental MGM MIRAGE case study Presentation Transcript

  • MGM MIRAGE case study B2B media relations and PR
  • About
  • MGM MIRAGE MGM MIRAGE Online is a subsidiary of MGM MIRAGE, the entertainment, hotel and gaming company based in Las Vegas, Nevada. Operating for over 30 years, it owns and operates 15 casino properties
  • MGM MIRAGE Online Established in August 2001, MGM MIRAGE Online was created to undertake the management of interactive gaming site PLAYMGMMIRAGE.com and its development, deployment and operation in the UK
  • Brief
  • UK launch MGM MIRAGE appointed us to launch the PlayMGMMIRAGE.com brand in the UK and support the MGM MIRAGE Online brand ensuring it remained visible across business, consumer, government et al
  • Approach
  • Media relations and PR MGM MIRAGE Online’s profile was managed with media relations and PR A focus on spokespeople using subject matter relating to the launch of new products ensuring it was featured in targeted media
  • Marketing material We wrote copy for press releases, biographies, marketing and media This was used for the brand to pitch to media for guest speaking features and dedicated articles on gaming and casinos
  • Building a framework We created case studies and used the launch to work with targeted media New products reviewed by the UK’s revered magazines and journalists Demonstrated the brands strengths, lifestyle and culture
  • Tackling the issues Addressed environmental and seasonal trends using the expertise of spokespeople to convey knowledge; building confidence with stakeholders Reinforced MGM MIRAGE brand in business media
  • Forefront of marketing Media relations addressed how services were promoted via its marketing Sharing campaigns and activity being at the forefront of the industry Positioned to lead a competitive market successfully
  • Impact
  • Brand presence We successfully created a positive brand presence in a new and challenging market when the subject matter was deemed sensitive and where the Government and other stakeholders were being lobbied
  • Making an impact We secured coverage across business, digital, technology and trade titles Such as ATE, brandrepublic, Online Casino News, New Media Age (NMA) and the front page cover and in-depth feature in Revolution
  • The value of comms Achieved positive and impactful media coverage across print and online Drove significant and relevant visitors to the MGM MIRAGE Online website The activity was delivered a ROI of 3216% for the brand
  • Launch with us Even established and well-known companies need to step up and approach launches as if it was their first. Learn with us how to consistently get your message across with our contacts, know-how and skills
  • MGM MIRAGE props “ Elemental's management of the MGM MIRAGE Online and PLAYMGMMIRAGE.com brands is creative, proactive and is above reproach.” James Hilton, director of marketing, MGM MIRAGE
  • Elemental profile
  • Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental
  • Interested?
  • Getting in touch
    • Email
    • [email_address]
    • Telephone
    • +44 (0) 843 208 4592
    • Learn more with us
    • http://elementalcomms.co.uk/blog
    • http://elementalcomms.co.uk/creds
    • http://elementalcomms.co.uk/showreel
    • Twitter goodness
    • http://twitter.com/elementalcomms
    • http://twitter.com/smponline
    Contact us